The Inspiration Case

Get inspired. Do it. Now. Seriously.

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A real life mystery game (ala escape rooms) in France led to many suspicions from 7000 players...no one figured it out. 

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Display screen offers alternative to augmented reality headset

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Burger King | Whopper Neutrality

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'Public transport is cool': new Adidas trainers double as Berlin transit passes

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Doritos and Mountain Dew Join Forces for an Epic Super Bowl Spot Starring Morgan Freeman and Peter Dinklage

Which side will you choose?

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Tour David Byrne’s Brain-Twisting New VR Experience

David Byrne, former Talking Heads frontman, gives a tour of Neurosociety, his new experimental theater meets neuroscience experience in Silicon Valley.

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The Shoe That Could Make a Sub-Two-Hour Marathon Possible

Meet the Nike Zoom Vaporfly 4%. It’s the shoe Nike claims can make any runner 4% more efficient. The company is trying to prove this by attempting to break the last barrier in running: a sub-two-hour marathon.

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A Newfangled Traffic Light Built for People and Robots

Industrial designer Evgeny Arinin designed an LED display that uses its shape, big arrows, and punchy icons to clearly articulate the rules of the road.

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Marriott Rewards Is Giving 4 Influencers Spectacles to Make Buzzy Snapchat Stories

The new campaign combines influencer marketing, Snap’s video-capturing glasses and paid ads.

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If You're Sick and Tired of Hipstery 'Maker' Culture, Watch This Hilarious Video Now

Creatives everywhere fetishize maker culture and the glory of handmade creation. But the line between DIY authenticity and insufferable hipsterism is a thin one, and Internet videos celebrating maker culture—they're everywhere—can be an absolute horror to sit through. Except for this one.

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Honda is the latest marketer to let kids help write its commercials. And the strategy is, as usual, a solid one. A pair of minute-long videos from RPA introduce "Storytime with Accord," a campaign based on the imaginings of children.

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The best smart gadgets that stole the show at CES 2016

From sneakers that track your steps to a food scanner that reveals how many carbs are in your meal, these gadgets took the spotlight at CES 2016.

So much cool shit!

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The world's largest railway exhibit is on Google Maps — and trust us, you'll want to see this

Google Maps has added Street View for Miniatur Wunderland, the quirky, high-tech and largest model railway exhibit in the world.

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The Live Time Closed Captioning System attaches to any pair of glasses and translates speech into closed captions in real time!

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Yes! Tigers should definitely be compensated when somebody profits off of their likeness.

Next: college athletes!

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REI Opts Outside With Anti-Black Friday Campaign

By encouraging us to drop out of annual shopping day, the outdoor retailer aims for more sales and brand loyalty.

This is awesome. Well done, REI.

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A Brazilian biscuit company created an OOH campaign that encouraged strangers to give each other compliments from across the street