HELPING YOUR BUSINESS GROW . . . MADELINE JOHNSON

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THE FUTURE OF FASHION DESIGN: HOW DATA SCIENCE AND MACHINE LEARNING ARE REVOLUTIONIZING THE INDUSTRY.

In my 20 years as a marketing expert in the fashion industry, I have witnessed the evolution of fashion from art and intuition to a fusion of creativity and data science. If there is one thing for certain, the fashion business, including the design decision-making process, is undergoing a data and analytics-driven transformation.   The days of relying solely on a designer’s gut feeling about…

THE FUTURE OF FASHION DESIGN: HOW DATA SCIENCE AND MACHINE LEARNING ARE REVOLUTIONIZING THE INDUSTRY.

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THRIFT TECH: THE IMPACT OF AI & DATA ANALYTICS ON THE VINTAGE FASHION INDUSTRY

The vintage and thrifting fashion industry is on the cusp of a technological revolution. As artificial intelligence (AI), data analytics, and advanced technologies become more integrated into fashion, they are poised to transform how consumers discover, purchase, and interact with second-hand clothing. This disruption is happening on an international scale, driven by innovative companies like…

THRIFT TECH: THE IMPACT OF AI & DATA ANALYTICS ON THE VINTAGE FASHION INDUSTRY

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ON DEMAND MANUFACTURING: REVOLUTIONIZING FASHION WITH TECHNOLOGY

Traditional manufacturing typically involves bulk production runs based on forecasts, resulting in large inventories. In contrast, on-demand manufacturing focuses on producing smaller quantities to meet immediate demand, minimizing warehouse needs. Overproduction due to poor forecasting is fashion’s biggest environmental problem.  On demand manufacturing is attempting to solve that…

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Revolutionizing Fashion Tech: The Rise of Virtual Try-On Mirrors

In the fast-evolving world of fashion technology, one innovation stands out for its ability to transform the shopping experience: virtual try-on mirrors. These high-tech tools allow customers to see how clothes look on them without actually trying them on. But how do they work? Let’s break it down in simple terms. The Basics of Virtual Try-On Mirrors Virtual try-on mirrors combine several…

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The Future of Fashion: How Technology and AI are Revolutionizing the Industry

As someone with over 20 years of experience in luxury lifestyle branding and marketing, I’ve witnessed firsthand the incredible evolution of the fashion industry. From the early days of traditional advertising to the rise of digital marketing, the landscape has transformed dramatically. Now, we stand on the cusp of yet another revolutionary shift—one driven by technology and artificial…

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HOW AI & TECHNOLOGY HELP YOUR E-COMMERCE BUSINESS GROW

Artificial intelligence (AI) offers numerous ways for fashion ecommerce brands to grow and enhance their operations. Here are some of the different ways AI can benefit fashion & lifestyle e-commerce brands: Personalized Recommendations: AI algorithms can analyze customer data, such as browsing behavior, purchase history, and preferences, to provide personalized product recommendations. By…

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HOW AI TECHNOLOGY & ROBOTICS WILL IMPROVE FASHION E-COMMERCE

In 2023, several cutting-edge technologies are shaping the landscape of fashion e-commerce. Here are some of the key technologies that a fashion e-commerce brand should consider leveraging to optimize their business for the future: Artificial Intelligence (AI) and Machine Learning (ML): AI and ML technologies can revolutionize various aspects of a fashion ecommerce business. They can be used for…

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Let's Optimize Your LinkedIn Profile for Job Success!

Let’s Optimize Your LinkedIn Profile for Job Success!

For most people social media is a form of entertainment. A way to relax and connect with friends.

Everyone loves Facebook and Instagram and now even more, TikTok. 

Both can be so enjoyable. 

But what about one of the biggest platforms for your professional network. No one ever thinks of LinkedIn as fun . . .or enjoyable. You go to LinkedIn when you are worried about work. When you are looking for…

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From Word-of-Mouth to Web-based Growth If you are out of work or your business has slowed down from the Covid-19 pandemic, read this real life example, a client that reached out to me and the learn fast.

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Getting Back to Work with A Baseline Level of Panic Focusing on work in a time like this can almost seem impossible, this Covid-19 has turned our world upside down and inside out. 

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Crazy Times Call For Courageous Things

So how do you create your personal brand in the time of Covid-19? 

The fastest way is to build a reputation as a thought leader and you can do that easily by creating videos of you sharing your knowledge. 

Think video first. 

Video is the future of the web. Soon everything you consume and create on the web will be video. Your website, your blog, your social media. Video is king. Words are still…

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The very essence of marketing is about making connections. This includes your personal brand. The quality and depth of your relationships can carry you through times like these. Creating a Community In A Time of Social Isolation The very essence of marketing is about making connections.

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Social Media Short Cuts

Social Media Short Cuts

For most seasoned professionals, unless it’s a personal account, social media is just a hassle. A big time suck.  They know they must have an “online presence” but in secrecy that don’t really care if they have one or not. They just want clients and customers.  

So they post and publish because they must, not because they enjoy it or want to.  And that inevitably leads to the desire for short…

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How To Efficiently Create The Most Interesting Online Presence

How To Efficiently Create The Most Interesting Online Presence

It seems like the only news that goes viral is that which is sensationalized. So how are you, as a business owner, or a personal brand, going to captivate new followers on Instagram, Facebook, Twitter and LinkedIn? How can you be more interesting on line? How can you become a magnet for curious customers and clients?

Every new business owner I work with struggles with the same issue. On the one…

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The Biggest Mistake Made On Social Media

The Biggest Mistake Made On Social Media

One of the biggest mistakes I see almost every company making on social media, especially Instagram and Facebook, is treating these networking platforms like they are a place to showcase their work without interacting with potential customers and clients.

Most brand managers and business owners will spend too much time worrying about what to post and too little time liking, commenting and sharing…

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Your Best Website Yet

Your Best Website Yet

Your website is one of your best tools to help you attract clients and customers.  A great website is designed to be of benefit to the people you are trying to attract.

You see, if you’re not helping your customers or clients you’re selling them and most people don’t want to be sold anything. They want to learn. They want to educate themselves.

Your job as a business owner or marketer is to help…

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Optimizing Your Google Business Listing

Optimizing Your Google Business Listing

I am in the middle of building a marketing strategy to increase revenue for a health and wellness center for a Doctor of Naturopathic medicine in Middlesex County, New Jersey.  He has outstanding patient testimonials, has transformed people’s lives with his seven-week detoxification cleanse and a growing base of 15 five star Google reviews.

I strongly believe that his practice will continue to…

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