"Emotions cannot necessarily be accurately described," she says. Using brain scans, "We can see the discrepancy between what you say and what your brain says, and reduce the margin of error."
(Don't bother expressing yourself.) http://www.businessweek.com/stories/2007-10-08/this-is-your-brain-on-advertisingbusinessweek-business-news-stock-market-and-financial-advice













