Tipping Point

Advertising Agency | Marketing Consultant

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8 Web Design Predictions For 2016-2017 | Tipping Point

As any web designer knows, keeping your finger on the pulse of the industry is incredibly important. What new trends will we see pop up and which trends will finally be laid to rest? Continue reading as we explore what 2016-2017 could have to offer for the wonderful world of web design.

In the dynamic web industry trends don’t last very long. New and exciting concepts, techniques, and tools are constantly being introduced. Creative minds are always working hard to keep the industry fresh by challenging norms and developing innovative new styles. In other words, a lot can change in a year, and as 2015 comes to an end, Tipping Point has an eye on 2016-2017 and what a new year could bring to the table for the world of web design.

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The Ultimate Holiday SEO Checklist | Tipping Point

Don't let your SEO performance slip through the cracks. Follow this holiday SEO checklist to make your holiday sales season all the more merrier.

Consumers are online searching for your holiday deals, but are they finding them? Boost your ranking with our ultimate holiday SEO checklist. Follow our tips and your holiday sales season will be all the more merrier.

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10 Holiday Do's and Don'ts For Social Media Marketers | Tipping Point

You can drive some great results with your holiday social media marketing strategy. These are the 10 social media do's and don'ts for this holiday season.

The holidays require a special approach, and while you probably won’t have to tweak your strategy drastically, you should have a plan in place to help you leverage seasonal trends and avoid an end-of-the-year social media crisis. These are the 10 social media marketing do’s and don’ts for this upcoming holiday season.

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The Art of Marketing Memejacking: What You Need To Know | Tipping Point

There are many marketing benefits to memejacking for social media. Learn the history behind internet memes and how to engage in memejacking.

As any social media marketer knows, the key to good social media marketing is being able to make a connection with your audience. If you want to connect with potential customers on the internet you have to first immerse yourself in internet culture. These days, it’s hard to scroll down your newsfeed without coming across at least one meme. Memes have the potential to spread like wildfire across the vast space of the internet and clever marketers have been quick to use these viral pieces of content to their advantage. Some companies have hit the jackpot and earned widespread attention from online consumers through meme marketing. Take a page from Sony, Virgin Media, and Ikea Singapore, and learn the art of marketing memejacking.  

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Getting Started With Competitor SEO | Tipping Point

It's relatively simple to start ranking for a competitor's name on search, yet many companies don't even try. Learn how to get started with competitor SEO.

Optimizing web pages for a competitor name is an incredibly effective SEO strategy that is completely underutilized by many companies and SEO experts. Is competitor SEO wrong? Who should utilize competitor SEO? How do you engage in it? We answer all of those questions and more. Click the link to get started with competitor SEO.

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The Surprise Discovery Wayfair Made About Organic Rankings And Conversions http://ift.tt/1McpmjQ

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3 Steps To Killer Icon Design & Free Vector Icons | Tipping Point

Many designers still fail to grasp good icon design. Learn the 3 step process for creating killer icons & get a few fresh, new vector icons for free!

Icons are all over the web and all over your mobile devices. Learn how to design killer icons in just 3 short steps. Don’t feel like designing your own icons? We have 40+ free vector icons for you to download!

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11 Blogs Every Marketer Should Subscribe To | Tipping Point

There are a lot of marketing blogs out there. We’ve filtered through the nonsense to bring you the top 11 marketing blogs/newsletters worth subscribing to.

Marketing is an industry that remains in a state of constant evolution. Marketers need to be able to adapt and having the ability to adapt requires marketers to stay informed. Constant learning requires constant reading and one of the best ways to learn is to have the most relevant marketing news/tips/tricks sent straight to your inbox. There are A LOT of marketing blogs out there. Many are great, however more still are full of junk written by people who, quite frankly don’t know what they’re talking about. We’ve filtered through the nonsense and the mediocre to bring you the top 11 marketing blogs and newsletters that are actually worth subscribing to.

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The 5 Keys To Leveraging Radio | Tipping Point

We've helped many clients produce successful radio spots and we want to help you as well. Learn our 5 keys to radio advertising success.

Radio is still one of the most effecting advertising mediums if leveraged correctly. Learn how to effectively leverage radio with tips from Tipping Point. 

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The Future Of Print Advertising: Passion Publications | Tipping Point

In a saturated digital media world, brands are turning to print magazines to make their content stand out. Learn more about passion publications.

If print is truly dead then brands must not have received the message yet. In a saturated digital media world, brands are turning to print to make their content stand out. 

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Cards: The Trend Sweeping Web Design | Tipping Point

From social media to real estate websites, cards are fast becoming a popular web design technique. Learn what they are and how you can implement them.

We are currently in the midst of a re-architecture of the web. A new trend has emerged from the rise of popular design techniques such as  mobile responsive design and flat design. From social media to real estate websites, cards are fast becoming a popular web design technique. You encounter card design all over the web without even realizing it. Cards have been so successful in web design that they’re slowly becoming the default option when it comes to balancing clear aesthetics with simple usability. Indeed, there’s a good reason why card design has become so popular and you may want to consider implementing a card-based layout for your next project.

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Direct Mail Vs. Email Marketing | Tipping Point

Ideally you'd want to use a mix of both email and direct mail, but if could only choose one method which one would be the best for your business?

Email or direct mail? If you only had the budget for one, which would be the best marketing tool for your business to utilize? Which do you personally prefer? 

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How Do Users Search For Local Businesses? | Tipping Point

How do my customers search for local businesses? We're going to put this question to rest and help you better optimize your local search ranking.

Do you ever wonder how users search for local businesses? Check out how you can better optimize your local search ranking.

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Getting Started With Instagram Advertising | Tipping Point

Instagram is a high engagement platform with a lot of potential. Learn how to get started with Instagram advertising.

Meet your customers where they are. With over 30 million active users and a 68% brand engagement rate, Instagram is quickly becoming a powerful advertising platform. Here’s what you need to know. 

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Print Is Not Dead | Tipping Point

Have we thrown print to the wayside too early? Is print advertising truly dead? At Tipping Point we say absolutely not. In fact, print has many advantages.

Think print advertising is dead? Think again! Read about the many advantages that print has to offer. 

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Hat tip to AdWeek for this week’s Campaign We Love. 

Campaigns We Love: Booking.com is turning travel photos into GIFs 

Submit your best envy-inducing travel photos to the Priceline-owned online travel agency and they might just get turned into GIFs for a sort of digital endless summer. 

“Overall, the contest is an extension of the company’s “Wing Everything” push, celebrating spontaneous vacation. Would-be participants can compete by hash-tagging a pic #WingItYeah on Twitter or Instagram, or submitting via the Booking.com Facebook page. Wieden + Kennedy Amsterdam has hired four digital artists to create the GIFS: James Kerr,Cari vander Yacht, Chris Timmons and Justin Gammon.” 

A great way to get new customers interested in checking you out and possibly booking some last-minute travel to beat the summer blues. How else can you restock your supply of envy-inducing travel photos, after all? 

If you like this, see more Campaigns We Love here.

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Awesome social media campaign from Booking.com. In light of the fact that Facebook is rolling out GIF support for business pages, brands should start planning ways to incorporate GIFs into their content strategies. 

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How To Create Awesome GIFs for Your Facebook Page « Tipping Point

Facebook has added more motion to promotion allowing business pages to use GIFs in their posts and ads. There are a plethora of interesting ways brands can leverage GIFs in their content. Learn how to create awesome GIFs for your Facebook page.

Facebook will be slowly rolling out GIF support for business pages. Learn how to create awesome GIFs to roll out to your fans once support becomes available.