Tyler Farrell BCU - Graphic Communication Student- Viscom Sketch

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Continuing on with my concept of looking at ways in which storytelling can be used as a tool can enhance brand loyalty I came across a series of 8 bit canvas from artist Gustavo Viseline highlighting the key storytelling moments within popular films of the 90′s. Why this is a key extract for my dissertation looking at the movies franchises as a whole is that each film highlighted in its own way has created a successful and loyal following since their debuts telling exciting and heart-pumping stories that will continue to entertain.

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Simply looking at forms f packaging to hold my series of editorials for Map of Me once finished

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To get a gist of creating a successful editorial, I began to look at a collection of magazines, focusing primarily of the editorial layout and especially looking at the covers of the booklet that sets the tone for what the editorial will look at 

- This cover of Frigate suggest food throughout, the glossed red lipped mouth is holding an iced cubed raspberry caped within the models teeth.

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The final outcome for my ‘Map of Me’ brief will look at two different aspects of my own life, one demonstrating a passion for bar tendering and the other a way finding editorial highlighting a list of favoured establishments around the city, combining image, photography and illustration in two decorative editorial booklets

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Past the terrible handwriting

I began to analysis and even interact with the maps themselves to see how easy they were to follow.

Test - (Ikon gallery map)

The aim of the test, was to time myself from millennium point to the ikon gallery and back again, once by walking and another using my bike.

Walking - the ikon gallery map estimated that it would take 15 walking distance from new street station; opting to beat this time I aimed to start my journey from new street myself and use the galleries map, halfway through my journey I opted to use my phone map as the design of the galleries map was difficult to understand. 

Final time walking there and back - 35 minutes timed

Bike- using my bike the aim was to beat the timed 35 minutes by using numerous shortcuts around the city opting not to use the ikon gallery map but google maps instead it took 18 minutes timed to and from the galley

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Brief 1- Map of me

So exploring ways of almost “wayfinding” my way, to and from the different establishments around the city, that I have had said enjoyable experiences within; I started to look at companies such as City-ID and Applied wayfinding who look at ways to improve the journey throughout the city, and also to grasp some sort of guide to setting out a map

From my findings ‘minus the screenshot’ - City-ID - Interconnect Birmingham,

The goal to creating a successful map are the considerations that goes into one, i.e. the street names, the timing it takes from A to B and ultimately a way to improve ‘your’ experience of interacting with the city. 

What to take from this?

Before I produce the ‘map of me /my experiences’, the next step is to interact with examples of maps’ to understand how simple or complicated they are to follow.

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Brief 1 - Map of me

Artist Research - Wedge and Lever.

Within my negotiated study briefs’, one of my design outlets will be constructing a zine creating a map like concept detailing enjoyable stories around the city that if branded onto others’ individuals will have the same experiences’

Looking at the work of Wedge and Lever, and their redesign of Surf magazine, the pair do stunning work of telling a story through a single image; finding the team was incredibly useful in the way the two capture great images of sea and the wonders and thrills of surfing. However in context to the way the editorial is set out the design is very minimal with a single palette and the imagery taking up a majority of the spread, I enjoy the way the type is almost broken down and chopped up and used to almost narrate the happens in the imagery

which is a style I would like to obtain with my editorial

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aside looking at motion (brand related storytelling) one of my briefs look at mapping at a picture of myself- looking at places’ and experiences’ around the city which I can brand to others in a map format; I started to look at examples of wayfinding and the choice of styles that go into creating information designs and the considerations that go into creating a map

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In context to storytelling of a branding - this ad by Peugeot is incredibly witty, the story looks at how far someone would go to get the new peugeot even resulting in creating your own.

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Looking at how motion can be used to tell a story I started to play around within After effects and create this abstract styled motion graphic with very mysterious colours and flashing shapes, in a ‘THE RING’ like sequence.

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CX Journey Film from Moving Brands® on Vimeo. 

exploring the difference considerations that go into a brand - The story behind it all, the identity, the colour considerations, typography and ultimately a little bit of motion to sell the product on a range of platforms and device concepts

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MTV STARS OF 2013

Interesting concept - the  concept of the ‘Stars’ being astroids colliding into one and another orbiting around the MTV space station

[visualgraphc]

CMYK

Short animation about how colors are mixed by Ronda

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This is genius, I’m falling in love with this page and Estudio Ronda

[visualgraphc]

“By here I promise to share & craft all kinds of good”

by Luke Mynus Kovac

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Ribena Advert – You Can’t Get Any More Ribenary

Ever time I watch this confusingly brilliant advert, I really want to buy a bottle of ribena. What I think sells the video are the frequent pop ups of rabbits with sun glasses, robotic owls’ blending the Ribena with laser-beams and ulimately the timing of the animations to the theme track. 

[machine-factory]

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Dubbed the Alternative landscape by Beniot Paille the composition of the piece is the first thing that draws me in, from the way the light box stays constant, mid air in each frame: the piece gives the illusion of  gazing into the light at the end of the tunnel 

Within a majority of the projects for L6 this can come in handy when thinking of promoting and or advertising collateral in the means of how simple and minimal is it. 

[webanduxdesign]

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INSPIRATIONAL IMAGERY - UX MOODBOARD