Knowledge is Powah

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Get More Prospects & Sales with Email Marketing

From: Byron Horde of Knowledge is Powah Date: February 18th, 2020 Subject: Email Marketing Get More Prospects & Sales with Email Marketing According to the Direct Marketing Association, the return on investment for a well-run email marketing campaign is more than 38 dollars for every dollar spent. When you consider this type of return on investment, it becomes clear that you can and should use email marketing to get more prospect and sales. Let’s go through some tips and ideas to improve your email marketing techniques so you get more prospects and make more sales. After all, you’re not going to get a 38 to 1 return on investment without using the right methods which include choosing the right audience, the right products, crafting the right messages and sending them in the right way at the right time. Create an Audience Avatar Naturally, you need to know who you’re talking to as well as what excites and motivates them. Creating a customer/audience profile and general image, sometimes called an avatar, can help you focus on the overall audience’s needs. You can also create a profile for different segments of your audience based on a variety of their demographics. For example, where they are in your marketing funnel and their buying cycle might be one type of profile. You want to know who they are, what keeps them up at night, how much money they earn, as well as how they spend their extra money. The more you know about the person the easier it will be to create messages, select and create products to sell to them and to personalize each message that you send. To study your audience, join groups they’re taking part in, join the competition’s email lists, and read as much as you can about the audience you want to work with that you can. The more you know the audience the more effective any type of content marketing, including email marketing, will work. The reason is that it’s much easier to create messages for an audience you understand. Know Your Products & Services The other thing you need to do to get more prospects is to know how and why your products and services appeal to your target market. This doesn’t just apply to ones that you create, but to everything that you promote, such as affiliate items. Promoting anything that isn’t suited to your audience’s problems, needs, or related topics makes them lose trust in your judgement and expertise. Try out products you recommend so that you can be honest in your assessment of whether it’s right for your audience or not. Get to know the product creators that you plan to promote via affiliate marketing. It’s your reputation on the line. When you send an email recommending something, they’re going to remember that you told them about it. You’ll either develop trust with your audience or you will have wasted a little time. Keep Building Your List Even if you have a responsive list now, it’s important that you use the information you know about your audience and products to keep building your list. The more list members you have that need and want what you offer them the more profitable you’re going to become. However, it’s imperative that you learn to target who you want on your list better. The more targeted your list members are the better results you’re going to get in terms of email opens and actions taken on your CTAs. There are many ways to build your list faster. One way that works very well right now is content upgrades. A content upgrade could be a PDF checklist, a white paper, or other information that helps make the content the viewer is reading on your blog more useful and valuable but requires the reader to sign up for your list to get on the item. This type of lead magnet is much more successful since it’s super targeted to what your audience is currently reading making them automatically more responsive list members. Use the Right Software Don’t try to skimp on the software that you use to create your autoresponder, landing pages, forms, and shopping cart. Use software that is designed for your industry. For example, if you’re going to promote items that offer an affiliate link that you did not create yourself make sure you use an autoresponder that permits affiliate marketing as some of them, such as MailChimp.com do not. Some good choices are Infusionsoft.com, Aweber.com, Convertkit.com, Drip.com, and Mailerlite.com. However, there are many other choices out there. The best way to pick the right one is to decide what type of features you need not just today, but as your business grows. At the very least you need analytics, forms, automation, segmentation, integration with other software like landing page software and the ability to perform A/B testing. Understand the Value of Your List Your email list is better than, and worth more than your Facebook Group, more than your LinkedIn Group, more than your YouTube Channel and even more than your blog alone. The reason is that even your target audience often needs to get to know you better before buying your offerings or taking you up on your recommendations. Email marketing is a simple and effective way to do all that. Plus, when these other platforms die, you will still always have your email list because you can download it from your chosen platform to use on other platforms such as through creating “look-a-like” audiences for Facebook Ads. Ensure Your Email Can Be Read & Responded to On Any Device Regardless of which software you choose to use, it’s important to make sure that your audience can not only read your email messages, but they need to be able to respond as well using the same service. The main reason is that no one is going to check your messages on their phone, then transfer to their PC to finalize their order. Your audience needs to be able to easily read and respond on every platform. The only way to ensure that happens is to pick the right service, templates, and test every message. Don’t make it too complicated for them to take advantage of your offer. When people make a buying decision, they don’t want to go through a ten-minute process accepting the offer. For example, if you don’t need their snail mail address, don’t ask for it. Know Which Email Format Works Best for Your Audience There are many fancy email templates available through autoresponder software. However, depending on your audience, it may not be wise to use the templates. In some cases, regular text-based email messages will outperform HTML based messages; but keep in mind that it totally depends on your audience. For example, if you have an artistic audience they are more likely to appreciate HTML based messages with beautiful images, specialized fonts and so forth. Other audiences may prefer text-based messages without a lot of extras inside, such as images. Sometimes image-based emails just don’t look right on all platforms. There are still people, for instance, who cannot watch videos using their internet due to where they live. This is important information to study for your audience and test. Try testing them first. Send both types and allow your audience to choose what they prefer, if your autoresponder allows it. Develop Targeted and Timely Content The best way to ensure that you always send the right content to your email list is to plan. When you plan your content; also, plan to use your email list to promote your blog posts, social media updates, webinars, and more. Your email marketing messages are informed by who your audience is, what their pain points are, and the solutions that you want to offer to them. Each time you create or find a product you want to promote, create an educational email series of 7 to 10 emails that describes the problem and the solution. To keep emails short, link to details provided on the blog post. Email readers will go to your blog to read more. Hint: Don’t forget to create matching social media messages too. Develop Effective Subject Lines If you want your audience to open your email messages, it’s imperative that you learn how to create subject lines that get your subscribers attention. Not only do you have to get them on your list, you must get them to open and read your messages. Then, you have to inspire or intrigue them enough in your message to take action. One way to get them to open your messages is to provide a reason to open them via the subject line. Subject lines should be clear, to the point, and use the type of keywords that trigger your audience to want to see what’s inside the email. Subject lines should not be tricky, clever, or puns. They should state directly what the reader will get inside to be most effective and when appropriate, personalized to grab their attention. Send Messages of Value Regularly Once you get people on your email list, it’s important not to ignore them. Send messages that are full of value regularly. Your email messages can be even more valuable than your blog posts in some ways because they are more direct and personal in nature even if they are usually shorter messages. When someone first joins your list, they should receive a welcome message that explains what to expect from being a list member. Congratulate them for joining and being part of your exclusive list. To qualify them, further, send an upsell one-time offer on the following message based on how they got on your list. This type of segmentation will help improve your ROI exponentially by helping to weed out freebie seekers. Test Messages to Ensure They Look Right & Work as Intended Even if you’ve used your autoresponder numerous times, don’t get lazy. Always test every new message to ensure that the formatting is correct, that the links work, you send it to the right segment, and that the message works on the device or software that your audience uses. Taking the extra step to test the messages will increase your ROI too. Other types of testing can include sending the exact same message to your list but sending half the message with one subject line and half with a different subject line. Also, remember that important messages shouldn’t only be sent one time. Send them to people who did not open them again with new subject lines so that you’ll get more opens and sales. Don’t Forget the CTA Always include some a call to action (CTA) within your email messages. There are many ways to do this and different industries suggest different methods. One way to ensure that your messages have a CTA is to identify why you’re sending the message to start with. What do you want your audience to do after they read the message? There should be no confusion about what your readers should do next, which should be the CTA. When writing CTAs describe the value of the offer or what the results of the offer will be for the person who is smart enough to take advantage of it. For example, “Yes! I want more freedom now.” Another option might be, “Help Me Be Successful!” or something like that. Don’t just say “buy now” or “sign up.” Reiterate the benefits of taking action. If you use images in your emails make the CTA button stand out. Add your CTA above the fold, in the middle, and at the end of the email message. Check Your Analytics, Tweak, & Repeat The fact of the matter is that you cannot succeed on a regular basis if you don’t know why you succeeded to start with. Anyone can accidentally make a lot of money online without a plan, but the trick is being able to repeat it month after month. The thing is it’s not even a trick. With sound planning, testing, and data you can improve your email marketing continuously so that you get more prospects and more sales on a consistent and regular basis. As you learn more about what makes your audience respond take note of it so that you can improve each future promotion effort. When you look at the analytics, depending on what it shows, you should be able to determine what the problems are and what the successes are. For example, suppose you sent an email message for a one-time offer (OTO), and 80 percent of your audience clicked through but no one took the offer. What does that tell you? That tells you that something is wrong with the sales page or that what you said the offer was about within the email is so different from what they see on the sales page that they feel tricked. Alternatively, what if you send out an email and no one opens it? Does that mean it was a horrible email? Nope. It means that you need to improve the subject line, assuring that it is something of interest to your audience and send it out again. Why Build an Email List to Start With? If you’re not convinced yet, let’s talk about why you want an email list to start with. Getting more prospects and making more sales with email marketing is in your grasp. As stated at the beginning, there is a 38 to 1 ROI. What’s more, it doesn’t matter how big or small your business is. It doesn’t matter if you sell digital or physical products or a service. You need to add email marketing to your marketing strategy and decide upon the tactics that you’ll use to get targeted subscribers so that you can provide valuable and helpful information to your audience while letting them know about great products and services that they need that you know how to find due to your expertise. You’re helping them. Because of this, you should feel great about building an email list, sending regular messages, including offers that will help them, and that will earn money for you. If you build a solid email list your business will last longer, be more successful, and your income will go up exponentially every single month. Direct Ways to Boost Sales and Sign Ups with Email Marketing Now let’s get into the nitty-gritty about boosting sales and sign-ups with email marketing. These tips will work for any type of niche to help you make more sales and get more responsive signups for your email marketing messages. Limited Time Discounts for Members Only – Let prospects know that when they get on your email list they’re going to be able to take advantage of discounts for members only. Then, when you release a new product allow your subscribers first dips to get the entry-level price. Offer a Sneak Peek – When you’re in the process of creating a new information product for your audience, or you know that a great affiliate offer is coming down the pike, it’s a great time to let your list members know about it so they can get in early. Offer pre-ordering ability so they get the VIP treatment. Show a Behind the Scenes Sneak Peek – This is a great way to demonstrate how your product works, who it works for, and what it can do for them. You can also offer some secret information to your list about how a product works or how you do what it is that you do. Share Feedback – When people share feedback with you, usually praising the item or making a suggestion for a modification, sharing what you learned with your mailing list can often encourage others to buy the item. When sharing feedback that you have received, keep it short, sweet, and to the point. Don’t give too many details in the email. To share more, write about the feedback on your blog and include the link to it in emails. Offer Loyal Customer Rewards – Segment your list so that it only has people who have bought from you. You can further segment based on exact products the buyer has bought. Then, offer customer rewards to them to show your appreciation. Entice Dormant Customers – Sometimes people buy from you and then they don’t respond to your offers for a while. The best way to deal with this is to offer a “come back we miss you" offer via email. Upsells & Cross-Sells – Always find ways to include upsells and/or cross-sells. The more things you offer really need and want the more sales you’ll make. If you don’t offer, they don’t know. Piggyback on Affiliate Offers – When you sell something via an affiliate program sometimes you feel as if you have no control over anything once the sale is made. However, most affiliate programs do offer you the ability to add-on your own product or you can simply let them email you the receipt to precede. Coordinate Your Emails – You’re likely going to have several paid advertising campaigns going on at the same time. Therefore, you need to find a way to make it all relate to your audience. Remember, people need to see something multiple times before they act. Even if others are promoting the offer, they may act from your email. Send Referrals/Recommendations – If you can be a resource to your audience, you’ll build trust and increase your own sales. One way to do that is to be honest about what’s out there. While you’d prefer to have an affiliate link for everything that you recommend, it is actually better in the long run, if you share products, services, and freebies, simply for the sake of helping your readers. You don’t need an affiliate link in everything to build trust. You just need to use good judgement when selecting the things you share. Use Buttons Instead of Links – People tend to click buttons more often than links so it’s important to understand that and include them in your email marketing when you can. Test it out with your audience to find out what works best in your case. Thank Them – Send out an occasional thank you for being a loyal follower with a freebie or other offer inside. These ideas are simple to implement. You don’t need that much special software to do them. However, they will all help you increase sales, get more prospects, and publish relevant content for your audience. Other Email Related Things You Can Do to Improve Conversions Here are a few more ideas that you can use directly to help get more signups, keep them, and turn them into buyers. Create Abandoned Cart Series – Set up a pixel so that you can re-market to people who abandoned their carts. If they’re already a customer, most shopping carts can handle this. If they’re not, you can use Facebook Ads to get them back. Put 7 to 10 emails into the autoresponder to help them go back to their cart. Create Welcome Series for Opt-in Signups – For every list you create, it’s important to create a welcome series of 7 to 10 emails. This will help them get accustomed to receiving your emails on a regular basis. This can also make them feel appreciated and important, which increases their trust in you. Create Follow Up Series After Orders – Anytime someone buys from you, thank them with a good follow up series. You can thank or congratulate them for making an excellent choice or give them tips for getting the most out of their purchase. The latter option is a good way to stave off problems, if you answer many of their questions in the tips and tricks emails. Getting more prospects and sales with email marketing is almost a sure thing if you’ve chosen your audience right, know what products and/or services they need and tell them about them, and create the products or services they’re asking for. How to Get Started Now that you know about the effectiveness of email marketing, you can get started, even if you currently do not have a list. Just use this short checklist to get the ball rolling. Choose Your Autoresponder Technology Target an Ideal Audience Member Find or Create Products & Services They Need Use Multiple Methods to Get Targeted Members Send Targeted Messages to Your List Members Regularly Include Calls to Action in Every Message Promote Something That Earns Money in Each Email Ask for FeedbackEngage with Your Audience Study Your Metrics Repeat It’s never too early or too late to start building your mailing list, getting more prospects, and making more sales with email marketing. Email has been a powerful force in building businesses both online and offline for over 20 years now. Out of all the other moneymaking platforms, email marketing has been the most sustainable and effective marketing method for businesses. P.S. Get a Video Course by clicking... HERE. Once there, please follow the Attendant's instructions to get the Video Course. It is a course on "Company Culture". A 3+ minute Demo Clip of this 37+ minute Video Course is available. Just click HERE to view the Demo Clip. On that same page, you will see Demo Clips of the OTHER volumes available in this series. Additional to the Video Course you are to receive, you will also be getting 4-Week eCourse and a 52-Week Newsletter. Both of these will be on the subject of... Time Management for Better Productivity. Read the full article

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Grow Your Captive Audience With Instagram

From: Byron Horde of Knowledge is Powah Date: February 12th, 2020 Subject: Instagram Grow Your Captive Audience With Instagram: Did you know that Instagram has more than 300 million daily users and amazing user engagement levels?  In fact, according to Buffer App, https://blog.bufferapp.com/Instagram-marketing, there are more than 95 million photos and videos shared every day. While that may seem like a lot of competition, there’s also a lot of opportunity. Your audience doesn’t just share one photo a day or engage with one instagrammer. They engage with the ones that capture their attention. And the instagrammers that capture their attention day after day build their audience. So, the question is, how can you grab attention on Instagram and hold attention so that your end result is a large and captive audience? That’s what we’re going to take a look at in this report. The Five Fundamentals On Instagram, there are five fundamentals of any successful audience building strategy. We’re not going to go too much into a discussion about why Instagram works to build an audience. It’s highly effective and when you embrace these five fundamentals, it’s a powerful channel to add to your marketing strategy. Fundamental #1 Goals and a Mission What do you want to achieve via Instagram? This may sound silly, you want to grow a captive audience, right? But it has to go beyond that. What do you want to do with that captive audience? For example, are you growing an audience on Instagram to drive traffic to your sales page? If so, your content strategy might entail a large number of product photos. Ben & Jerry’s Ice cream, for example, includes a link on their Instagram page that takes visitors to their website - often to their “what’s new” page where they promote new flavors. The goal is ultimately to motivate purchases.

If your goal is to build your list, then your content strategy on Instagram might entail sharing quotes, inspirational messages, and tips with a link to your email sign up page. The website ThinkGrowProsper.com leverages Instagram to grow their email list. They post inspirational quotes and invite viewers to visit their website. At the website, in the header, visitors see a sign up offer for a free mindset course. The goal and mission for ThinkGrowProsper is to attract people who are interested in learning more and ultimately growing their email list.

The blog, CoolMomPicks.com earns income for affiliate sales and income from advertising. Their Instagram goal is to drive you to their blog so you click on links and make purchases. If you look at their Instagram page, https://www.instagram.com/coolmompicks, you’ll see an abundance of photos that are related to holidays, back to school, and other trending parenting topics. Posts often invite viewers to visit their website. Common goals include but aren’t limited to: Showcasing your products or servicesBuilding your community Increase awareness of your brand or strengthening your brandBuilding your email listDriving traffic to your site - to earn affiliate commissions or to build your blog following and earn income from advertising So, while your goal is to grow a large audience on Instagram, you also want to know what you’re going to do with that audience. It helps you achieve the remaining fundamentals. Fundamental #2 Content strategy Once you have a solid mission and goal for your Instagram activities, you’ll then have an idea about how to achieve it. This is your strategy. What type of content do you need to share to achieve your goal? Take a look at CoolMomPicks on Instagram and contrast that with those of ThinkGrowProsper, https://www.instagram.com/thinkgrowprosper. You’ll notice a definite difference in content. CoolMomPicks is highly visual and relates to the season, holiday, or often the subjects they’re talking about on their blog. The content posted at ThinkGrowProsper singularly focuses on offering followers a motivational or inspirational quote of the day. ThinkGrowProsper has 2.3 million followers. Yes…million. And their content is quite simple. CoolMomPicks has 16 thousand, they also have coolmomtech and coolmomeats as they grow their audience and following. Their content strategy is a bit more diverse. What message do you want to communicate with your audience and what type of content supports you to achieve that? Consider: QuotesProduct photosTipsFactsPhotos of happy customers (with or without testimonials in the description)Pictures of yourself (if you are your brand and are using Instagram to strengthen your brand this could be a terrific idea. Check out Joel Comm on Instagram https://www.instagram.com/joelcomm.)Videos. If you head to Ben & Jerry’s on Instagram, you’ll see that many of their posts are videos…of ice cream. Fun! Think about it from your audience’s perspective…what do they want to see? What would they appreciate? What would they share? For example, if your goal is to build your community, you might share a number of images of your customers, your associates, and others who are involved in your business. Create a sense of community by visually connecting your company to others. Okay, now we need to look at one of the most challenging aspects of content, and that is consistency. Fundamental #3 Consistency No social channel is going to work well for you unless you have some degree of consistency. With 95 million posts shared every day, there are a lot of images competing for your audience’s attention. If you don’t have a consistent presence, they’ll forget about you. SO what does consistency mean? In most cases, consistent content means that you post something on Instagram daily. Many marketers post several times a day and some post every other day. You’ll need to find your balance. However, it is critical that you post often. You can approach this however it fits into your goals and your available time and finances. For example, if you need professional photos of your products and you have a tight budget, you either hire a photography student who can take 30 photos for you each month or you post one professional photo a week and fill in the other days with different content. Like other types of content, don’t get bogged down with consistency at the expense or relevancy or quality. Yes, it is important to make sure that you post something on Instagram often, however if the daily posts are blurry, dark, or completely irrelevant to your audience, then you’re doing more harm to your campaign than good. Find a consistent schedule that you can stick to. Later, as you grow, you can incorporate more posts into your schedule. Let’s talk about schedules quickly before we talk about quality and relevancy… There are a few tools that you can use to schedule your Instagram posts in advance. They include, but aren’t limited to: Schedugram - http://schedugr.am/Hootsuite - https://hootsuite.com/InstagramOnlyPult - https://onlypult.com/Later - https://later.com Leverage a tool like this so that you can stay ahead of your content, plan and strategize, and adapt as your audience grows and changes. Many of those tools also contain analytics to help you better understand the type of content your audience is connecting with. Fundamental #4 Quality & Relevancy We just mentioned quality. Your images need to represent your brand and your company. That means that if you’re taking photos at an event and sharing them on Instagram, share the ones that are clear, not the dark or blurry ones. It also means that while you don’t have to be a professional photographer, you want your products and images to look good. They have to be appealing to your viewer. They also have to be relevant to your audience. Make sure that your audience is engaging with your content. Leverage those analytics. Pay attention to the images that get the most engagement and the images that increase followers, drive people to your website, or sell products. Take a look at Mistoboxcoffee https://www.instagram.com/mistoboxcoffee. They are a monthly coffee delivery membership. Join and you receive a bag of fresh coffee beans from a number of roasters around the country. The monthly choice is hand-picked for you by their barista based on your preferences. It’s a bit like Stitchfix for coffee lovers. Their Instagram is beautiful. Simple pictures of coffee and they share an image every day. They have consistency, quality, and relevancy locked up. Fundamental #5 Your Instagram Profile matters Your account with Instagram comes with a profile, right? It’s where you put your logo or picture, your website address or a link to your blog, email sign up form, or sales page. You can add a bit about your company, and a call to action. You can also include hashtags and invite followers to use that hashtag to be added to your Instagram feed. For example,

Notice that Mistobox coffee includes a link to their blog, a logo, and a quick tagline, “fresh-roasted coffee shipped to you.” Here are a few more examples of what a profile can be.

CooMomPicks uses a picture of the two owners. Their names and faces are at the forefront of their brand and business, so this is a good move. Additionally, they have a blog post link for viewers to visit. Remember that they make money through affiliate sales and advertising sales, so blog traffic is a key goal.

As you can see, there are a variety of different image choices with the examples. Some use a logo. Others use their face. It depends largely on your business and how you brand yourself. Every example includes a link in their bio. Unlike other social channels, you cannot add a link to a post. What you can do is invite viewers to visit your profile page and click on the link there. It’s the only place where you can include a clickable link – take advantage of it. Finally, spend some time crafting a quick and dirty description of who you are and what you do. It needs to be relevant to your audience, attention grabbing, and a good representation of who you are and what you’re about. Your profile is a key opportunity to gain followers. It motivates people to become a part of your Instagram community and perhaps to take the next step with your business. However, your posts have to engage them enough that they take a look at your profile. SO let’s wrap it up by talking about your image descriptions and how to leverage them to achieve your goals. It’s all in the description… Instagram is a visual content channel, right? People share images and videos and that’s it. However, each image also comes with an opportunity to share a description. If you look at the right-hand side of a post, you’ll see that some instagrammers also share a bit of written content.

In the above image, Joel Comm is promoting his upcoming seminar. It includes a link (not a clickable one) that viewers can type into their browser, to register. Joel doesn’t promote his business often, but when he does, he is transparent and leverages the image description area to tell viewers what he is offering.

Contrast the Joel Comm post with the CoolMomPicks post. They invite viewers to visit their profile page to click on the link and buy. They leverage their description area to drive traffic to their sales page. Notice all the hashtags, too? That helps Instagrammers find their posts. Don’t forget to include a few relevant tags in your descriptions.

Finally, here’s a post from MistoBoxCoffee. It is a simple conversational message that strives to connect with coffee lovers who may appreciate their service. And again, look at all of those hashtags! Conclusion Following the five fundamentals will get you where you want to be with Instagram marketing. You can build a large, active, and loyal audience with this popular and growing tool. Start with your goals and mission. What do you want to achieve? From there, study your audience, decide on a posting schedule, and start planning your content. Leverage the tools that Instagram provides including hashtags, your description space, and your profile, and don’t forget to use that clickable link on your profile. It helps your followers make the connection to your blog or website and take those next steps. Cheers to Your Success,

P.S. Get a Video Course by clicking... HERE. Once there, please follow the Attendant's instructions to get the Video Course. It is a course on "Company Culture". A 3+ minute Demo Clip of this 37+ minute Video Course is available. Just click HERE to view the Demo Clip. On that same page, you will see Demo Clips of the OTHER volumes available in this series. Additional to the Video Course you are to receive, you will also be getting 4-Week eCourse and a 52-Week Newsletter. Both of these will be on the subject of... Time Management for Better Productivity. Read the full article

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Five Killer Ways To Boost Your Conversion Rate

FREE: Power Copy Club - Silver Membership https://knowledgeispowah.com/power-copy-club

Writing a sales letter is easy. But writing one that actually converts browsers to buyers takes a bit more work. Question is, how are your sales doing? Is your copy working for you? If it could use a few tweaks to start driving more sales, then you’ll want to check out these five tips and tricks for boosting your response rate… 1. Hit ‘Em Hard With The Headline You’ve got like a nanosecond to snag your reader’s attention with your headline. That’s why your headline needs to hit hard with a payload of benefits. If you can add a dash of curiosity, that’s even better. So here’s what you need to do… Sit down and really examine your offer. Then ask yourself, what are the TOP benefits of this offer? Specifically, which of these benefits will your prospects value the most? Think of these top couple benefits as canons. You’re sitting in a busy marketplace, trying to get your prospect’s attention. Everyone and their brother is trying to do the same thing. They’re all yelling, they’re waving bright and shiny objects, they’re doing crazy dances. And you know what you do? Fire your big canons. Boom. Now that’s going to grab attention. It’s like grabbing your prospect by the shirt collar and saying, “You have this nasty problem that’s been plaguing you forever. Now you can get rid of it for good.” Tell you what, if you can promise to get rid of this problem quickly and easily, that’s even better. So let me give you an example… “Discover the #1 Fat Loss Trick Hollywood Celebrities Use Whenever They Need to Quickly and Easily Burn 20 Pounds – Now Just Imagine What It Will Do For You!” See how that works? It promises a big benefit. It arouses curiosity. It even tosses in a pinch of social proof to make the whole thing seem more credible and interesting. BOOM. Now you have your prospect’s attention. Next up… 2. Make It All About Your Reader Sometimes you’ll hear people say something like, “A prospect will never read something that long!” Or, “They’ll never watch that entire video!” But let me ask you a question… Would YOU read a book that was all about you? I’m talking something like, “The Life and Times of .” Heck ya! You’d hang on every single word with great interesting and a burning curiosity for what the author will say about you next. That’s because we’re all sort of fascinated about ourselves, and a teensy bit ego-centric. So guess what? The same goes for your audience. They’re self-centered. They’re mostly concerned about themselves, their problems, and their feelings. So if you make your sales copy all about your prospect, you can bet they’ll hang on every word. Here’s a quick and dirty way to check to see if your copy is all about your readers: see how many times you use words like “you” and “your,” as opposed to works like “I,” “me,” and “we.” If you’re saying “I” a lot, then it’s time to reorient your copy to your reader. 3. Create Your Copy For Skimmers Oh yeah, it would be totally awesome if your prospects would read every single word of your sales page from start to finish. But you know what? There are a whole bunch of people who’re just going to skim down the page. And your copy needs to persuade them too. How? By formatting your letter in a way that spoon feeds the benefits of your offer to your skimmers. This means emphasizing the most important benefits. For example: • Sprinkle bolded subheadlines throughout your copy to showcase benefits and/or arouse curiosity. • Make use of Johnson boxes to pull out important bits of text like testimonials. • Put benefit statements in a bulleted list. • Add a P.S. to the bottom of your sales page. • Highlight important text using bold, italics or other emphasis. (Just don’t overdo it, as you don’t want your sales page to look like a three-ring circus.) • Use graphics with captions to draw in the reader’s eyes. So here’s what you do… Skim your own eyes down your sales letter, and read ONLY the emphasized bits such as subheadlines, bulleted lists, Johnson boxes, bolded text, big fonts and so on. Now ask yourself if those emphasized bits showcase the BEST parts of your offer. If not, time to go back and tweak your formatting. Next up… 4. Light a Fire Under Your Prospects You’ve kept your prospects hooked all the way to the end of your sales page or video. They’re interested in your product. You offer a call to action telling them exactly what to do next to order. So what happens next? The prospect just sits there like a turtle sunning himself on a log. And you lose the sale. Look, if you give your prospect an option of procrastinating, they will. They might feel like “sleeping on it.” Some of them might even have good intentions of coming back to order later, but they never do. Life gets in the way. They forget about you. The frenzied buying mood you whipped them into starts to fade. Suddenly buying your product just doesn’t seem that important or urgent anymore. So you know what you need to do? You need to give your prospects a sense of urgency. You need to give them a reason to order RIGHT NOW. You need to make them feel like they can’t even leave the page until they’ve placed their order. How do you do this? Well, there are quite a few methods for creating this urgency. However, one really effective way is to instill the fear of missing out. For example… • Create a limited offer such as a workshop with a set number of seats available, and your prospects will order because of their fear of missing out. • Create a limited-time discount offer that makes your prospect feel like they’re missing out on a great deal if they don’t order right away. • Offer a special bonus gift to the first 100 people who order, which boosts your conversions because no one wants to miss out on an awesome freebie. So you get the idea. Make people feel like they’re going to miss out on something really fantastic, and they’ll be hitting your order button more often. And finally… 5. Track, Test and Tweak You can craft a sales letter that looks as snazzy as heck to your eye, but that doesn’t mean your prospects will be whipping out their credit cards. The only way to know for sure whether your sales letter is driving in the sales is by tracking, testing and tweaking it. What you do is make one change to your sales letter—such as the headline—and then use an A/B split-testing script to randomly send traffic to the two versions of your letter. You can then keep the headline that deposits the most money in your bank account. Rinse and repeat with the headline until you’ve got the best headline possible. Keep doing this with every part of your sales letter, and you’ll have a high-response and very profitable sales letter in no time. Conclusion So there you have it: five proven ways to kick your sales up a notch. Of course these aren’t the only five ways to do it. Not by a long shot. If you’re looking to really get your sales flowing in, then you need to learn the secrets of writing smokin’ hot sales copy. Good traffic alone won’t do it. A big list won’t do it. Not even a million affiliates can bring in the cash if your sales letter isn’t converting browsers into buyers. That’s why you need to find out what the pros know about writing great copy. And here’s the best place to discover these tips, tricks and strategies right now: https://knowledgeispowah.com/power-copy-club . Check it out right now, because this is gonna rock your bottom line!

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Are You Making These Five Business Mistakes?

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If you’re starting a new business—or if you’re looking to grow your existing business—then you’ve probably spent a fair amount of time studying marketing strategies. That’s good. That’s important. But marketing strategies only won’t get you to where you want to be. This is particularly true if you’re making any of the following five mistakes. Take a look… Mistake 1: Being Afraid to Negotiate As a business owner, you get plenty of opportunities to negotiate. For example: • You can negotiate a better affiliate deal with a vendor. If you’re the vendor, you can negotiate better terms with your super affiliates. • You can negotiate for better terms with your freelancers and employees. • You can negotiate for lower rates or other perks from suppliers. • You negotiate good deals between you and your joint venture partners or even your business partners. Those are just a few of the most common negotiation opportunities that you may encounter on a fairly regular basis. Now here’s the interesting part… Most people never fully take advantage of these opportunities. In fact, most people never even attempt to negotiate. They feel silly. They feel afraid. But what’s the worst that could happen? Someone says no. Big deal. Life moves on. And what’s the best-case scenario? Someone will agree to your terms, and you’ll end up getting a much better deal. Depending on what you’re negotiating, this could save or even generate thousands of extra dollars for you. It’s definitely worth at least asking if there’s room to negotiate. Now here’s the next mistake… Mistake 2: Letting Negativity Influence You No matter how solid your business plan is or even how well you’re doing, there’s always going to be someone who tries to tear you down. They’ll tell you your plans won’t work. They’ll say you should go get a “real job.” Even when you’re doing well, they’ll warn you that it won’t last. This is actually a lot more common than you think. Even some of the greatest entrepreneurs in the world have had to deal with this sort of negativity. Take Walt Disney, whose own wife and brother laughed at his plans, and they told him no one would be interested in the types of films and animated characters he was developing. Of course we know how that story ended up. Today Disney is a household name, with an empire that includes amusement parks, movies, merchandise and more. If Disney had listened to his family, that empire wouldn’t exist. And that’s why it’s so important for you to believe in yourself and persist, even when everyone around seems to be unloading their negativity on you. You need to let it slide off of you like water off a duck’s back. Which brings us to the next mistake… Mistake 3: Failing To Plan When that negativity comes at you hard and fast, there’s one thing you can hold up as a shield to deflect it: a solid business plan. When you have a solid business plan, that means you’ve thought through ever part of your business in great deal. For example: • You’ve figured out your target market, and learned as much as you can about them. • You’ve designed a sales funnel, so you know what you’re going to sell to your target market. • You’ve created a lead-generation and conversion strategy, so you know how you’re going to bring your target market to your website. • You’ve studied your competitors to the degree that you even know their strengths and weaknesses. • You’ve looked for opportunities and threats within your marketplace. • You’ve thought through potential problems and come up with solutions an workarounds. In other words, you’ve chosen a business model and a designed a plan for turning a profit. And if you do this, you’ll be ahead of the vast majority of people who start a business. After all, if you’re failing to plan, then you’re basically planning to fail. Next up… Mistake 4: Wasting Time No one sets out to waste time intentionally. It’s not like you sit down at your computer at the beginning of the day and proclaim, “I think I’ll waste as much time as possible today.” And yet it happens. You blink, the day is gone, and you’re nowhere near getting through your to-do list. That’s a lot of wasted time—and wasted opportunity. So what you need to do is focus on ways to make yourself more productive. Here are a few tips to help you out: • Create and prioritize your to-do list. Before you go to bed at night, you should create a to-do list so that you know exactly what you need to do tomorrow. Be sure to prioritize this list so that your most crucial and important tasks are at the top of the list. In other words, focus on those tasks that deliver the biggest results to you. • Try productivity apps. If you have troubles with distracting sites such as Facebook, then you may want to try a productivity app. These apps shut down all programs except for your essential programs, such as your word processor. This forces you to focus, because your typical distractions are inaccessible. • Use timers. Sometimes being productive is as simple as setting a time for 20 minutes, and working as quickly as you can for the duration. If you keep setting a 20 minute timer throughout your allotted work time, you’ll be amazed at how much you can accomplish. And finally… Mistake 5: Not Doing Market Research A lot of business owners and marketers get product ideas, think the idea is awesome, and then rush out to create the product. But when they put the product up for sale, no one buys it. Tumbleweeds blow over the order form. There is not even a trickle of sales, much less a flood. So what happened? The business owner probably didn’t do their market research. Don’t make this costly and time-consuming mistake. Instead, do some research to find out what your market is already buying. If they’re already purchasing a certain type of product in your niche, then there’s a very good chance they’ll buy your product. This is particularly true if you follow these two guidelines: #1, create something better than the existing solutions. In other words, don’t just create a “clone” or a “me too” product. Instead, improve upon the existing solutions. Create a better mouse trap, as the saying goes. Put out a product with more features and better benefits than anything else out there. #2, set yourself apart from the competition. This means creating a USP (unique sales proposition) that tells your prospects why your products are different and better than the competing products. This is your succinct reason why people should buy from you instead of your competitors. Let’s wrap things up… Conclusion So now that you know about five of the most common mistakes that can derail your business, you need to take a good look at yourself to find out if you’re making any of these mistakes. Chances are, you’re making at least one of these mistakes. In fact, most new business owners make several of these mistakes. For example, if you’ve ever had a day pass you by where you didn’t get much done, then you know the importance of productivity. Or if you’ve ever launched a product that flopped, then you know why it’s so important to do your market research. The good news is that you now know to avoid these mistakes. And you can easily avoid many of the other top business mistakes too. How? By joining so many other savvy marketers to become a Power Marketer’s Club member. This is a site developed by two of the net’s top marketers. These are two guys who’ve put multiple millions of dollars into their bank accounts over the years. They’ve been there, they’ve done that, and now they want to teach you the business strategies that will help you start or grow your business too. Learn more now at https://knowledgeispowah.com/power-marketers-club ...

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Are You Making These Traffic and Marketing Mistakes?

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Ask just about any online marketer on the planet if they have enough traffic, and I bet the answer is “no.” Even the marketers who’re pulling down the huge traffic numbers want more traffic. And the reason is pretty simple: because more traffic equals more customers, more sales and more cash. However, while most marketers want more traffic, there’s also a good chunk of marketers who’re making some deadly traffic mistakes. That’s right, they’re shooting themselves in the foot and settling for a trickle of traffic when they could be so much more. Are you making these deadly traffic and marketing mistakes too? Find out by reading on… Mistake 1: Cherry-Picking Traffic Methods You’ve probably read a ton of books, blog posts, articles and other materials about getting traffic. Maybe you’ve even started developing a plan for which traffic methods you’re going to use and which ones you’re going to skip. Hold up there for a second… If you’re completely skipping a traffic method because you think or even know that it won’t work, then that’s one thing. For example, trying to generate traffic from some decade-old, untargeted source like a “start page” exchange is pretty fruitless. If you read about this in some old traffic report then yeah… feel free to ignore it. What I’m talking about are ignoring proven traffic methods that are sure to bring targeted traffic to your site. For example: • You don’t feel like building a list or publishing a blog, because you don’t really feel like developing and committing to a publishing schedule. • You don’t want to get joint venture partners or affiliates, because you’re happier working alone. • You thumb your nose at social media, even though your target market is young and known to hang out on Facebook all day. So what if there is a traffic method that you don’t really feel like doing? Then hire someone to do it for you. Because if you want to build a thriving business, don’t skip over a promising traffic method just because you don’t feel like doing it yourself. Mistake 2: Not Being Consistent Sometimes marketers start off really enthusiastic about driving traffic to their site. They start running ads, doing content swaps, blogging, setting up a Facebook page, optimizing their pages for the search engines, setting up an affiliate program… and so on. This goes on for a few weeks, and the traffic starts coming in at a nice clip. So when the marketer sees all the targeted traffic filling up his traffic logs, he diverts his attention and starts working on something else. Many marketers think that if they stop working on their marketing, that somehow the traffic will just keep coming in on its own. Of course it doesn’t work that way. Content swaps lose effectiveness as the content drops off the blogger’s front page. Affiliates start to lose interest and go seek out other opportunities. Facebook fans and blog readers drift away when they realize there hasn’t been any new content in a while. The competitors in the search engines knock your pages out of the top spots. And of course paid ads don’t bring in any visitors once you stop the campaigns. So here’s the point… If you want to keep the traffic not only coming in but building over time, you need to do something every day to increase your traffic. For example, you may do one or more of the following every day: • Recruit new affiliates or joint venture partners. You might make it a goal to find five new partners before the week is out. • Send an email to marketing partners. At a minimum, you can send them new tools to help their promotions, such as new ads, blog posts and graphics. If you really want to get them hopping, then send out an announcement about an upcoming affiliate contest. • Post something on your blog, on someone else’s blog, or on social media. Or do all three. Aim for something that will engage readers and start up a discussion. • Create a viral video. This could be something funny, super-useful or even controversial. Then post it on social media and see if you get any traction. • Send an email to your list. Then make it a point to do this regularly, as the only way to build a good relationship with them is by sending your list engaging content on at least a weekly basis. • Start up a Facebook ad campaign. Just be sure to use the ad platform’s power tool to get your ad in front of as targeted an audience as possible. And so on. In short: Small steps on a consistent basis lead to big results over time. And now the third mistake… Mistake 3: Skipping the Tracking and Testing Many marketers waste a lot of time and money chasing after advertising strategies that simply don’t work for them. Maybe they’re using ineffective ads or calls to action. Maybe their lead pages suck. Or maybe they’re even posting ads in places where they’re getting very little action. Why on earth would someone keep throwing money and time at advertising that doesn’t work? Simple: Because these marketers have no idea their advertising doesn’t work. And you know what? Unless you are tracking and testing your ad campaigns, you too might be wasting a lot of money and time running lousy ads. So what you need to do is start keeping careful track of what works and what doesn’t. You’ll need a tool to track and statistically test your ads and campaigns. You can find plenty of tools around, such as Google Analytics, or the open-source alternative at Piwik.com. Check your other tools, which may have built in tracking. One good example is your email service provider, as many of the big providers can track open and click-through rates. Once you decide what you’re going to test, then be sure to test just one element of your ad campaign at a time. That way, you can be confident that any change in the conversion rate is due to that one element, rather than something else. For example, if you’re testing the best time of the day to send emails – 9:00am or 9:00pm -- then you need to randomly split your list into two groups and send out the exact same email to both groups. If everything else about the emails is exactly the same, then you’ll know that any difference in conversion rate is due to the time it was sent out. Conclusion These three mistakes seem pretty simple, and yet you’ll face dismal amounts of traffic if you make these mistakes too. So be sure to test everything, diversify your traffic methods, and take consistent steps every day to build your traffic. Of course the question is, what all should you be doing to build traffic? And another one: what is the best way to bring in targeted traffic? The answers to these questions can make or break your business, which is why you’ll want to get your answers from the best source around: https://knowledgeispowah.com/traffic-generation-club . But don’t take my word for it – check it out for yourself by clicking the link above to find out what you’ve been missing. And do it now, before this very special offer disappears.

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How to Find a Great Freelancer to Create Awesome Products for You

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If you’re in the business of selling digital products such as books, videos or even apps, then you know just how hard it is to create all these products yourself. Is it possible? You bet. As long as you don’t mind growing your business at a snail’s pace. If watching your competitors overtake you and swipe your market share doesn’t bother you, then you can try to do everything yourself. However, here’s a better idea: hire professional freelancers to help you out. These freelancers can create products for you, create content, and even help you market your business. Best of all, freelancers can often do this work better and more quickly than you can. But there’s a catch… A good freelancer can help you grow your business… while a bad freelancer can waste your time, waste your money and cause you a lot of headaches. That simple fact often turns business owners off from hiring freelancers. But don’t let it stop you, because you’re about to discover how to find and H.I.R.E. an awesome freelancer by following these simple steps: Hunt Far and Wide Investigate Candidates Recruit the Best Candidates Encourage Your Freelancer Let’s take a closer look at each of these steps… Step 1: Hunt Far and Wide The first step in finding a great freelancer is to hunt in multiple places. In other words, cast a wide net to find as many potential freelancers as possible. This includes: • Searching Google. • Asking your colleagues for recommendations. • Asking on business-related forums and Facebook groups. • Mentioning your need for a freelancer to your contacts (email list, blog, social media, etc). • Posting a project on freelance sites such as elance.com and upwork.com. • Looking locally, such as posting a want-ad on CraigsList.org or even in the local newspaper. For this step, just create as big of a list of potential candidates as possible. You’ll whittle down that list in the next step… Step 2: Investigate Candidates For this step, you’re going to whittle down your big list of potential freelancers to create a small list of the best-qualified candidates. In other words, you’ll do your due diligence. This includes taking the following steps… • Checking the freelancer’s portfolio to assess the quality of their work. • Asking for and following up on references. • Checking the person’s ratings and feedback on freelancing sites (where applicable). • Using Google to research the freelancer. Once you’ve investigated each candidate thoroughly, then you’ll also want to check out their prices. You may find their prices online, or in some cases you may need to fill out a form about your project in order to get a quote. Just be sure not to make any decisions based on price alone, as sometimes the “cheap” freelancer can cost you a lot of money in the long run. In other words, you often get exactly what you pay for. Now that you have a short list of the best potential freelancers for your project, move onto the next step… Step 3: Recruit the Best Candidates With luck, you have more than one good freelancer on your short list. Now what you want to do is hire the top candidates for a small job. Here’s the thing… Just because a freelancer totally rocks when working with others doesn’t mean this freelancer will work out well for you. Your colleagues may have had great experiences with this person, but perhaps the two of you won’t communicate well. Maybe you’ll have a personality clash. Perhaps you’ll just have fundamental disagreements about how to perform the work. These are things you won’t really know until you work with the person. If you jump right in with a new freelancer on a big project, you may end up wasting time and money on someone who isn’t really going to work out that well for your needs. The solution? Hire your freelancer for a smaller job first. For example: • If you need to hire someone to write a 80,000 word book, hire them to write a 10,000 word report first. • If you want someone to do a 20-module video training series, hire them to do one module. Once you see how well you work with your top candidates and the quality of the work they provide, then you can hire on the best freelancer to do your big job. At this point, it’s a good idea to sign an agreement with your freelancer. This agreement will cover the scope of the work, delivery deadlines, payment information and other relevant details. You’ll also want to sit down and chat about expectations with your freelancer. Your freelancer isn’t a mind-reader, so let him or her know what you expect. For example, if you expect your freelancer to update you on the project every three days, let them know about these expectations. Final step… Step 4: Encourage Your Freelancer At this point you’ll have a really awesome freelancer working for you. Now your job is to encourage this freelancer and provide a good working environment. In turn, you’ll get high-quality work and a good working relationship. Here are tips for creating a great work environment… • Provide thorough briefs. The more details you can provide to your freelancer about your project, the more likely it is that you’ll get great results. So be thorough and exact about what you want on a project. • Respect your freelancer’s process. In other words, don’t micromanage your freelancer. He or she is an independent contractor, not an employee. If he or she produces great results, then don’t interfere with your freelancer’s process for getting those results. • Offer kind words. Obviously, your freelancer took the job because he wants the money. However, you can motivate your freelancer by offering kind words. If your freelancer does a great job, let him know. There’s never any reason to hold back on offering praise for a job well done. • Give unexpected bonuses. If your freelancer does an exceptionally good job or comes in ahead of deadline, you might offer a bonus. This could come in the form of an extra cash bonus, or you might show your appreciation by giving your freelancer a gift certificate to a favorite restaurant. Now let’s wrap things up… Conclusion So there you have it… that’s how you find and H.I.R.E. a great freelancer. This is so important, because finding a great freelancer is one of the keys to growing your business. This is especially true if you’re building a digital-product business, where you sell products such as ebooks, software, apps, videos and so on. A freelancer can create these products for you, which frees up your time to work on your marketing plan. But heads up… Even a really awesome freelancer can’t save your business if your product ideas aren’t rocking anyone’s world. That’s why you need to find out how to create products that people really want to buy. And the best place to do that is right here: https://knowledgeispowah.com/product-profits-club . Be sure to check out that link now while you can still get in the backdoor for free!

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