NUQQU - Brand identity project (2025)
[school project] / course - Broadcast Graphics
Programs used: Illustrator, Photoshop, After Effects, Premiere Pro
Nuqqu was an imaginary night time tea brand I created at school for the course of Broadcast Graphics. The goal was to create a full brand and create logos, color palettes, mockups and advertising for the brand. For Nuqqu my goal was to create a mystic and calming night tea brand.
Assets created for this project
For the logo my goal was to embrace the mystic, nocturnal feeling of the brand, warmth of a night time tea cup and the compassion the brand provides to its customers. The nocturnal feeling comes from the shooting stars of the Q-letters and also the stars. The shooting stars also signify the steam rising from a tea cup. Compassion is conveyed by the letter Q surrounded by the "arms" of the U's.
The color palette is mainly inspired by the sunset sky. The main color, Blue Violet, is inspired by space. It stands out from the other colors, but makes a beautiful mix with the dark blue, Jaguar, and shows faint blue outlines. Pale Lavender represents the stars in the night sky. The supporting colors – Soft Blue, Sahara Sand and Pale Magenta – were picked from an image of sun setting and making the sky burst in colors.
The patterns are made out of the Q-letters without the shooting stars. Because of the wide range of colors, the patterns can be widely used for different purposes, such as decoration for tea box interiors.
As I mentioned before, I wanted the logo to feel nocturnal but also magical. That's why I found Luna Morta to be a perfect start point for my logo design; the mystical shapes and the little stars encapsulated my vision. For title font my choice was Playfair Display. I have wanted to include it in a project since I was a kid and NUQQU was a perfect fit. As for body font I chose Nunito Sans for its simple, soft elegance.
For the logo animation I wanted to focus on the warmth of the tea and the steam that rises from it. I also wanted to communicate that drinking NUQQU makes your senses rise to new realms. The logo animation -video also features a little video transition I designed specifically for this brand.
The main product my imaginary brand produces is night time iced teas, served in cans. The inspiration for the can design was, once again, the night sky. My idea was to have a base can design and change the color of the sky depending on the flavor of each can. For example, the can of Purple Haze is inspired by twilight and the can of Mellow Mango is inspired by sunrise.
For the loose leaf tea I created a simple see-through bag with a little design on top. The inside of the bag is decorated with the patterns shown earlier.
A good brand needs its home page, so I came up with one for NUQQU. The landing page features simple clickable titles to learn more about the brand or scroll through the various projects. In the center of the page you can see the new products. Scrolling down will lead you to see all the social media posts of NUQQU, easily in one place.
Social media post example
I also created a short Instagram Reel demo for my brand. In this example I created an imaginary short form video series about tea tips. The video in question showcased the best night time teas with short descriptions, featuring magnolia, chamomile and lavender.
For the outdoor ad, I wanted to create a simple poster with some animation. The slogan "Pikku huikka hyvää yötä" sounded great and calming to me but to my surprise I later found out that some people found it threatening, almost violent.
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