WHY I DON'T RETIRE MY SKINS: an essay
Disclaimer that I'm speaking from a point of being established here, because not everybody can afford to run their skin shop like I do. I don't judge less established artists for needing to limit their skins because they can't afford to print a run with only 2 people on it. I'm also not judging anybody who does retire their skins after a set number of prints - whole different matter! I'm giving an opinion piece based on my own personal thoughts about running my own skin shop.
Okay, now that's out of the way. I really dislike the idea of time-limiting my skins. There's just no actual justification for me, as an established skin artist, to limit skins I know will sell... aside from prestige, and putting buying pressure on my customers. So there's a couple of reasons I don't like that:
1) Erodes trust in the artist.
Yes, I could probably make more money if I kept my skins limited so people HAD to pick up my skin on release. Maybe even all 4 colors of the skin, including the one they don't really keep in their hoard. Just in case they want it down the line but it won't be available anymore.
Is this good business practice though? Do I want people to start feeling panicked every time I ping for a release, because they just picked up a new project and really really CAN'T afford to be buying skins right now but there's 5 colorways of my skin available and they'll probably be resold for 2kg as soon as they retire?
Personally, no! I want people excited when I ping, not feeling dread in their hearts and budgets. I want people to be thinking: 'Awesome, a new skin! I can't afford that right now but I know he always keeps a few on the AH at print price even after preorders end. Even if I can't buy a skin just this moment, I'll be sure to keep an eye on his thread for when I have gems again.' Or: "Awesome, a new skin! This one doesn't appeal to my lair aesthetic, so I will just nod and smile. I don't feel the need to buy it in case it gets popular for resale, because it will always be on the AH for print price."
People tell me about unsubscribing from GASP because they get anxiety being pinged for skins they want but can't have. So I want people to stay on my pinglist because there's no pressure on them whatsoever to purchase anything. It'll always be here, okay? In the meantime, just enjoy the art, maybe preview it on a scry or two. I'll be here if you're back in three weeks, or three months.
2) Passive income!
I lied. I probably would've made less money time limiting all my skins than by keeping my skins restocked. A couple of reasons for this:
- My earlier skins sold worse. This isn't psychology, it's just numbers. Some of my most popular stock were made early on in 2021/2022. I didn't have that many sales then, so could you imagine if I had retired them immediately after that? There's 230something copies of SAILOR'S WARNING out in the world right now. If that skin was time limited after preorders died down, I would've sold "only" 50 forever.
- People see my shop stock whenever you ping for a new releases. I get 3-4 sales off auction house whenever I release something new and people check my front page. It's not a lot but it's consistent.
- It's a win-win situation, okay? If a skin is popular, there's no reason to time limit it to drive up sales. If it IS popular, then people are going to see it on other people's dragons, go "damn that's a nice skin," and maybe do an AH search for it. And if there's a cheap print price copy available, they're gonna buy it.
2) Reprints are easy!
It was a lot more annoying to keep track of queue numbers and inventory back when reprints had to go through regular queue for a week. Did I put in 10 copies of SUNHEAVEN already? Wait, are my kitsune aethers back yet? How many of MOLOCH are still listed?
Now I can put in a blueprint and get my reprint instantly. No fuss at all.
3) I don't want to buy into the 'this is a retired skin' hype...
This is just personal preference. It makes me feel a little bad when a public skin I made is popular and people can't afford to have it. I'm not judging anybody who does like it when their skins are rare, special, and sought after.
It's just... I get that part of my brain scratched from my customs. They're gorgeous, they're 5 prints, they're on the AH for 30kg if you really want one. Most importantly they're niche and high coverage enough that even if someone hadn't paid me to draw an exclusive skin specifically for their dragon, they'd never do well as a public skin anyway.
Here are some tips for people looking into keeping their skins unlimited:
- You don't need to do it like I do.
Blueprints are expensive. Even I don't have my entire catalogue stocked, only the ones I noticed always have reprint requests. For example, only SAILOR'S WARNING out of 4 total colors for my impm skins is kept stocked because the others don't sell enough to justify it.
If you can't afford to stock them 10 at a time, have the customer provide the blueprints. Shelving your skins but having them be reprintable with a BP and a fee (350g is good for 850g print prices; remember, 500g of that went to you purchasing blueprints in the public run, so it doesn't make sense to charge customers a whole 850g when they're already providing the blueprint) is a good alternative to permanently retiring your skins. You don't get a ton of people who can afford that, but the option is there for people who want it.
- Notice which skins sell!
If you already have a good amount of skins in catalogue and have trouble figuring out which ones to begin stocking, you can start by checking in with your pinglist. Poll them and see which ones you'd want to rerun.
- Don't have so many recolors.
It's a law of the universe that they more recolors you have, the worse they sell collectively. I usually do 2, no more than 3. If you have to time limit your skins to get 6 recolors to hit print, then it's time to cut those recolors down.
There's reasons for this: it's choice paralysis, people may want 'complete sets' and will skip out if you're making that complete set cost 4kg total, and it just plain doesn't make sense for very similar color schemes to cover 4 different skins. Feel free to print personal recolors or have custom recolors open.
