This is what an evil vegan megacorporation looks like 4 years in after a long day of Parmageddoning. There's no justice, it's just us - and a handful of friends that help us get by trying to pull off wearing all the hats that fully staffed and bankrolled companies do: production, logistics, food science, importing/exporting, legal mumbo jumbo, art direction and everything else. On little sleep, little money and constant uncertainty. For love of an ethic, in a moment where veganism is exploding but (in a related story) where independent DIY vegan culture is being steamrolled by big money, a gentrified and apolitical new narrative and the ire of entitled old monopolies, eager to co-opt a consumer sea change (and depressingly good at it). To all our friends with vegan businesses out there, many of which are blinking out left and right under the strain, we love you for it. And all you beautiful and stoked vegan people out there, don't be fooled by the hastily revamped marketing plans of the industries you're trying to walk away from. Buy vegan things from vegan companies. Keep veganism vegan. Community, not competition. Keep the faith, we're not there yet.