KEY PARTNERS
PRODUCTION COMMERCIAL COLLECTION
REBLEND Reblend is the company where SYMBIOSIS will buy the main fabrics for the collections. The fabrics are made of an recycled material in a ‘slim proces’. In this process is no toxic chemicals nor water used. In this way SYMBIOSIS is cradle to cradle. All of this makes that the yarns have a good ecological footprint. Collaborating with Reblend contributes to a better environment, because the materials are used in a circular way.
KNITWEAR LAB Reblend’s yarns are shipped Knitwear Lab, who work with small orders. Knitwear Lab knits the yarn within European factories where sustainability has an important role and is controlled by different organizations.
EVERLANE This socially responsible company offers highly-versatile pieces including basic tops, pants, shorts, and outerwear. They are completely transparent about where their clothing is manufactured and how they devise their pricing model. SYMBIOSIS will collaborate with their manufacturers.
PRODUCTION SHOW COLLECTION
JAN DE GROTE KLEINVAKMAN - MASKERADE - A. BOEKEN - ETC.
The show collections will be made by our own design team with waste materials that they collect themselve.
MODELS
Branding is a very important part of all our collections and so are the models/faces that show our clothing on the runway and in the lookbook. For every collection a casting takes place to make sure we collaborate with models that fit a certain concept.
INVESTORS
To start this company, SYMBIOSIS needs financial support of investors like RaboBank.
FAIR WEAR FOUNDATION
To SYMBIOSIS transparency is an important element of the brand. The brand is also open to improve working conditions and sustainability and therefor she becomes a member of the Fair Wear Foundation.
KEY ACTIVITIES
MARKETING
One of the main activities of SYMBIOSIS is attracting new customers through various marketing activities.The first thing is the use of Google Adwords to attract more people to the website. With Google Adwords a website is promoted on the top of the page on Google, on the search results from the Google user. Ads that have a top position, receive on average ten times more visitors than other ads.
SOCIAL MEDIA
SYMBIOSIS will use various social media that are relevant in 2027. These accounts will be actively updated in order to maintain a good relationship with the customers.
DEVELOPING
SYMBIOSIS is constantly improving the sustainability of the brand and the life cycle of the products. The company strives to constantly improve this. In order to realize this, SYMBIOSIS will collaborate with the Fair Wear Foundation.
KEEP CUSTOMERS
Customers are maintained by renewal of the collections. Every three  months the colors, the fabrics and models will be changed. Thus the customer remains interested to buy a product for a second time. Additionally SYMBIOSIS aims to retain customers by making use of a hashtag database. Through this database, customers will be contacted personally on information, advertising and discounts.
KEY RESOURCES
BRANDERS
Branding is one of the most important aspects of the brand. There are employees who work  specifically on this the development of concepts for new collections and the brand itself.
WASTE MATERIALS
The use of waste materials is typical for our concept and therefore a key recourse of our brand.
VALUE PROPOSITIONS
The brand Symbiosis illustrates a conflict between multiple realities in a world where everything can be ours and we can be anyone. We took this as a base for our brand in a world where freedom and fantasy is giving, but where guidance and rules are needed in order to take back control of yourself.
There will  be a lot of information available on the website (automated services), social media (communities) and our concept store (personal assistance). This creates a strong, close relationship with our consumers.
When purchasing the product, the consumer should be well informed. The so-called recycled clothing line will be explained in the concept store. If the product needs maintenance after purchase, the consumer can come in the store or send it over here. Through our personal #hashtag we have a short line of communication with the customer and any complaints or compliments are quickly communicated. And there is the possibility to stay in contact with the brand.
The cost of the customer relationship lies mainly in the concept store, the website and the maintenance of social media. We think we are saving costs in this way and reach the consumer through the proper channels.
By focusing on a young target group (16-25), who are still seeking for a curtain identity and sometimes feel like a misfit, due to their experimental and curious mind, we think we have found the right tribe who will understand the brand perfect. They are looking for guidance and will be able to estimate the intelligence and quality of the brand values.
Because transparency is a very important value for the brand Symbiosis, we will also open several concept stores, to start in the Netherlands. Here we show how the designs are made from recycled and leftover materials. Customers can ask questions about the brand and are giving the opportunity to try on the clothes and buy them in store or possibly later online. Also here the customer has the opportunity to return their clothes, even if they are bought online. Â
COST STRUCTURE/ REVENUE STREAMS
To get in to the figures of Symbiosis, our brand is divided into two lines. We have our inspirational No-Waste line which is also the one we are presenting today, the idea of the line is to show what we are all about, we have no interest in commercializing it, but it is for sale for the exact costs of the product. Since the fabric is mainly sourced from companies who were on the brink of throwing it away this means only the man-hours of working involved.  Our derived line, the line we are going to sell online and in our three concept stores is bigger. Still limited to the fabric sourcing of REBLEND, Knitwear Lab and Everlane, the innovational companies we work with. The total costs of fabrics, production and transport will be €360.000, rent of the concept stores, our office and employments expenses such as salary will be €480.000, this comes down to the total costs of €840.000. For our brand we’ve searched for investors in the field of subsidy, since there is a No-Waste Foundation willing to invest €900.000 as a subsidy, because of the policies our company acts in. The income of SYMBIOSIS is generated by selling products online and in the concept store, for the Zero-Waste lines this will be €7.000 and for the derived streetwear line this will be €2.493m, therefore our total income will be: €2.5m We expect a total of 5% profit margin over three years based upon similar brands as Symbiosis like Honest By and foresee the future as ours.
Productiekosten: €360.000
Personeelskosten: €480.000 +
Totale kosten: €840.000
Inkomsten Zero-Waste line: € 7.000
Inkomsten Streatwear line: € 2.493.000 +
Totale Inkomsten: €2.500.000
Totale investeringsbudget: €900.000
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