Be careful of the double-speak in the Update Post.
Staff has officially posted an update regarding the reblog decoupling, and while they are reversing the change for now, we need to look closely at the language they are using. This is a classic example of corporate "double speak" designed to de-escalate a PR crisis while keeping the door open for the same harmful features later.
The Post: Reblog Update: We’re Reversing the Change
The Red Flag:
"We still believe there's a better version of how reblogs can work. One that gives every voice in a chain the credit it deserves. But we want to get there with you."
The Breakdown: When they say they want to give every voice the credit it deserves, they are still justifying the decoupling of notes. They are framing the destruction of the original creator's attribution as a feature for the rebloggers or the loss of community. Their goal hasn't changed. They just realized their current execution was a technical and social disaster.
They also mention working "directly with some of you." This often means selecting a small, curated group of "power users" who may not prioritize the accessibility or safety needs that we have been fighting for.
Viral Hell & The Power of the Call to Arms
To my friends and followers: my condolences for going viral are accepted. I love you. Let’s look at the numbers. My original post on this has cleared 24,000 notes. This is exactly why a Call to Arms was necessary. When we first saw the decoupling, we saw the immediate theft of credit.
In my case, over 10,000 notes were stolen or hidden by the uncoupling before I even realized the extent of the damage. This isn't just a UI preference. It is the systematic erasing of a creator’s reach and legacy.
Why we cannot stop now:
Staff’s reversal is a tactical retreat, not a surrender. Their language proves they still intend to push for a version of decoupling in the future. We forced their hand because:
The volume of feedback was undeniable. 24k notes on a single advocacy post is a massive indicator of user dissatisfaction.
Emails and Support Tickets work. They specifically cited emails as a reason for the reversal.
Public pressure creates friction. By making this a PR nightmare on Bluesky and X, we made the cost of the update too high for them to maintain.
The Mission Moving Forward:
We have won the first battle, but the Double Speak in their post tells us the war isn't over. They are going to try to rebrand a change like this in a few weeks or months.
Keep the pressure on: Continue to reblog your concerns when they surface.
Stay Vocal: They are betting on us getting tired and going back to business as usual. We need to show them that our safety and our creative credit are non-negotiable. Continue to voice concerns when they surface.
We’ve seen that we can move the needle. Let's make sure they don't try to move it back when they think we aren't looking.
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