The Last Word (PSA Blog)
The Last Word is a great, persuasive and mind-blowing Public Service Announcement that touches on the consequences of one of the most common issues in today’s world: texting while driving. In a serious and heartbreaking way, this video demonstrates that in one second, entire lives are wiped out or changed forever, affecting their surroundings.
Even though people are conscious about the danger of texting, they are still picking up their cell phones on the road. According to the National Safety Council 723 000 car crashes have been produced so far this year, ending in deaths, injuries or crimes.
The production of The Last Word is very interesting and engaging. The title itself, referring to death, is shocking and sad. The video starts with a kid and his mom arriving at a cemetery. Right away, the kid walks towards the coffin and carries it with other men.
At this point, it can be implied that his dad is inside the coffin. However, it is when the kid takes out a broken phone with a video playing that the viewers understand that his dad died in a car accident, while he was texting.
The composition, rhythm, music and cinematography of the video display a fascinating premise that persuades viewers not to use their mobile phones while driving.
“Before you reach your phone, stop and think who is left behind to pick up the pieces”
The Last Word
Link to the video:
http://www.youtube.com/watch?v=0DH1JGlYOL0








