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Wonders Serious UX Design Can Do

This article was originally shared on - https://www.yujdesigns.com/wonders-serious-ux-design/

Serious UX design comes into picture when you want to make your product successful in the market. Implementing right product design is important since it can do wonders to your business and can offer delightful experience to its users. 

Let us first understand what serious UX really is? How it is done? And what are its benefits?

What Is Serious UX?

Serious UX is the UX that makes business sense, makes money for your business, increases revenue through your product design, reduces cost and/or manages risks. It creates delightful experience for your users, engages them and lets them seamlessly achieve the intended goals using your product.

So, serious UX actually starts by asking the right questions about your business goals. First of all, you need to know what you want to achieve - increased revenues, conversions, engagements, reduced costs or reduced risk? Start at some point by measuring current metrics and then set business goals. Then it tries to achieve these goals by designing a great user experience.

How Serious UX Is Done?

Serious UX is a balance between achieving business goals and user goals. It is data-driven design; this data could come from various sources and can be qualitative or quantitative in nature. Qualitative data includes your business goals, users’ goals, needs, aspirations, expectations, motivations and frustrations. Quantitative data could be web analytics or information from your business metrics as well. All of these data are gathered together and converted into a UX design, which ultimately achieves ROI for your business and intended experience for your products’ users.

So, the focus is on understanding users through user research and then converting that into meaningful designs that drive long-term value to the users. It is not about painting screens, but it is much more than that. Serious UX is allowing users to engage with your product, converting users into customers as well as allowing them to complete their intended tasks with high efficiency and effectiveness. It also needs designs to be tested well during the process of product design. Once the testing is complete, your design is completely de-risked. There is a competitive advantage in working with design teams closely for implementation of the designs.

"Serious UX is a balance between making business sense and making experience sense."

Benefits

1. Beneficial for All

Serious UX gives a great product experience to the users, satisfies needs of the customers, help product teams to develop a great product and overall benefits the organization by increasing ROI.

2. Cumulative Experience

Serious UX acts not only when users are engaged with your product but even before and after your users get engaged with your product. It addresses all those stages of the experience lifecycle right from attraction, entry, engagement, exit and looks beyond the exit, which is a cumulative user experience.

3. Earns ROI

Serious UX brings about complete change or transformation to the user experience of your product, which will again bring ROI to the business.

4. Clarity

Serious UX brings clarity about the business and about the business goals to be achieved through UX design.

5. Focus

Serious UX brings your focus to the users, their needs and expectations rather than a technological innovation or change. The entire organization then gets focused on user or customer needs and becomes oriented towards user experience in all of their actions and processes.

6. Achieves goals

Serious UX also tries to achieve user goals, allows them not to just complete their intended tasks with your product but also brings in delight, engages them, drives them more towards your product and achieves the business goals that are already set out.

7. Long-term value

Well-implemented UX provides long-term value to your users and customers and hence, they remain loyal to your brand.

8. Reduces costs

Well-implemented UX also reduces costs of rework, customer service and maintenance.

Wrapping Up

Serious UX can do wonders for your business, but you just have to implement it in a right way. You must work with the right team/partner to implement serious UX. If you want to create memorable product experience for your users, we can come up with design strategies that create a staged experience for your users. We will deliver you the value that you truly deserve. Visit https://www.yujdesigns.com/ux-design-development/ to see our offerings.

About: YUJ Designs is one of the top ux design studio in India providing consultancy as well as end-to-end solutions to B2B & B2C Fortune 500 enterprises

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Importance of UX in application development | UX Designs

Till not very long ago, application development used to follow a process where User Experience came last. It was the finishing touches to a product that has been thought of and developed by program managers and developers.

Because seen from the user’s point of view, the UX is the first, and in many cases the only, thing that matters.

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DesignOps is the management of designers, processes and the output in order to amplify design’s value and impact at a scalable level. DesignOps ease the collaboration among teams and amplify the effectiveness of the design solutions.

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Designing Experiences for the Modern World – Museum Design

Jean-Baptiste Boin demonstrates the Art++ project: A person walks into a museum, turns a smartphone or tablet toward a photograph, painting or sculpture, and the artwork is surrounded with a digital halo of supplemental information.

This article was originally shared on - https://www.yujdesigns.com/designing-experiences-for-the-modern-world-museum-design/

Museums are these vast venues where one visits to absorb knowledge on things of the past. These museums are literally, the cultural data banks of history. There are museums available on various subjects all around the world. Whether it is a museum that showcases the works of fine artists of the past era or it is a mirror of scientific discoveries that happened in the decade that went by. Museums are an important part of the social narrative. It is crucial for the museums to communicate with the contemporary minds effectively. And be capable of inspiring! Even if the culture of museum doesn’t change much, the communication manners have definitely changed. Designing these spaces considering the users’ personas and interests resonates with the UX design processes, a lot.

Museums host classic pieces of art and objects representing historic references. These are the things we would rush in to save from a fire or flood. These are valuable witnesses of the human history and evolution that need preserving. When a modern mind comes to visit these objects of monumental importance, museums should tell them the stories that help the users make personal connections with the pieces displayed.

“Museums should be places where you raise questions, not just show stuff” – William Thorsell

How Museums Evolved with Time

The digital age does not pose as a threat to the educational nature of museums rather, it is a much bigger opportunity for museums to be able to reach a wider audience in the form of a new media. Today, visitors can visit and experience the museums through their smartphones or laptops.

It is time museums evolved their models of engagement. The new technologies like AR, VR, data visualizations, touch screens, bots all these can provide potential-amazing digital experiences. Museums need technology to reach out to the audiences, tell stories and make connections. In today’s world creating a good digital presence becomes the priority. Instead of building a big website and letting it run it’s due course until next re-design projects requirement crops up; continuous development, learning and then optimizing along the way, should be the policy museums should embrace. It is very important that museums change their forms and strategies to serve these audiences better.

Evolve

Establish Connections

The internet has brought many opportunities to learn and gain knowledge. Museums in order to provide an enhanced experience, should make the most of these new channels. In this digital era of socializing, the networks are actually expanding opportunities to learn, solve problems. The core efforts of museums, should be to work out new ways of establishing connections, new ways of interacting with the audiences, new ways of sharing information, and collaborating.

Adapt

Embrace New Technologies

If museums are to remain relevant and offer meaningful experience, they must adapt to the changing society. These efforts should not only utilize new digital tools for communication, but more importantly, recognize the needs and aspirations of users and the society as reflected in their behaviors, community culture. Museums should also consider physical and virtual visitors as both the profiles offer different opportunities to connect. An in-depth study of the audience and an understanding of a service design mindset is required in the new age. The question museum authorities should ask is, how we are going to educate, inform and engage the audiences in the most innovative manners.

Some of the examples of the effects of digital technologies and media on the educational role of museums.

Jean-Baptiste Boin demonstrates the Art++ project: A person walks into a museum, turns a smartphone or tablet toward a photograph, painting or sculpture, and the artwork is surrounded with a digital halo of supplemental information.

Innovate

The Dawn of Unconventional Museums

As the technological advancements occur, the behaviors of users are changing. In turn, changing the cultural face of society. Creating another set of opportunities for us to innovate. The ways in which the society learns – is changing. This calls for a need for unconventional museums. Inducing serious involvement with cultural and creative learning that can occur with museums.

The installations at Singapore Changi Airport is just another example of immersive experiences. Embracing a mindset of openness and empathetic service design allows museums to take the experiences to the next level. This involves extending the boundaries of the museums as we know of it today.

About: YUJ Designs is one of the top ux design studio in India providing consultancy as well as end-to-end solutions to B2B & B2C Fortune 500 enterprises

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A very common form of standard used today by many companies are the design patterns which serve as the DNA of interaction behavior of a software product. They cover most commonly performed user interactions. Another layer beneath design patterns is the development of UI widgets. Development teams can reap benefits of faster UI implementation if UI widgets are built based on design patterns. Page templates are an aggregation of design patterns and cover most commonly performed user tasks.

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To quote Dr. Sandra Bond Chapman, who is the founder and chief director for the Center for Brain Health in Dallas: “It’s really keeping us at this distracted level, so everything that we’re thinking about tends to be quicker, less synthesized, and that’s what’s making us dumber.”

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User experience design is the most talked-about and most-searched-for profession these days in India. UX design has evolved into one hyper-growth industry. It is a requisite now, that people who have a wide range of skills generally do better in this field.

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Read about the insights from ux experts who create great products focusing on ux design, ux strategy thereby adding value to businesses.

YUJ Designs is a top tier UX design studio working with clients from the world over. We believe we are as good as the talent solving the client’s problems. In order to do that, we handpick talent and work with them to hone their skills in order to facilitate their growth. We believe our success lies in the success of our own employees first. We have articulated some of the basics that a new employee should have in their artillery when joining YUJ.

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What is User Experience? Know the Basics of UX Design

User experience design has many facets. It is a larger umbrella, which covers interaction design, user research, graphic design, visual design and much more. But at the core of it is a data-driven scientific process.

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We know by now that the choices a consumer makes are a result of her/ his past experiences, pre-formed biases, motivation drivers among other reasons. Decision making of users is impressionable.

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Book Review: Start with Why

This book should be on everybody’s reading list! Every person, not just a UX design** professional**, should ideally read the book once.

A little about the author

The author - Simon Sinek is a trained ethnographer and claims to be an unshakable optimist. He is best known for popularizing the concept of WHY in his first TED Talk back in 2009. The book Start with Why - How Great Leaders Inspire Everyone to Take Action, a global bestseller.

Overview

Overall, the book is a light read. If you read page 215 of the book (Title I'm a failure ). He talks about his personal story and why he felt the need to write this book. His story definitely inspires you to watch more of his videos at TED Talks and other important conferences. He presents a compelling vision of how companies, organizations, and individuals can achieve success, just by focusing on their WHY.

** Why do you do what you do?**

Simon explains why some people and organizations are more innovative, more influential, and more profitable than others? Why do some brands have greater loyalty from customers and employees? The idea of the book is that, we get easily caught up in what we do and how we are getting it done. Instead, we’d be better off if we focus on why we do what we do. Align ourselves with the articulated vision and mission of the company. The WHY is the differentiating factor.

He explains his observations further by taking examples of successful leaders and companies. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers started with why. It was their WHY, the purpose of their actions that kept them going, inspiring others and achieving remarkable heights. It all starts with WHY.

The Golden Circle

According to the author, a pattern that he calls The Golden Circle is the formula to correspond the success of the before-mentioned leaders.He explains how each of us can achieve greater success by inspiring others through a shared sense of purpose.

“If you follow your WHY, others will follow you.”

It’s a refreshing redefinition of what accounts to true leadership. And is a great tool for revamping your working styles to shift your work to become more purpose-centered.

Key Takeaways for Designers

Define the WHY of the Business - Define the Purpose before you start your work. Understand and align your actions to reflect and achieve the same.

Incorporate the WHY in Design - Drive the user experience around the purpose to achieve success

Understand the Motivations of Users - Try to comprehend the reasons for which users will support your product. Try to find out why they believe in your product. This will help in the design strategy to retain their loyalty and attract broader audiences for your business.

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Writing Is A Part Of UX Design - YUJ Designs

In the digital world, websites are mostly words. Imagine twitter without words! Writing and UX Design are two essential and complementary aspects of Design. Both factors have a cumulative effect on the success of a product design. At YUJ Designs, we encourage designers and developers alike to write project reports, articulate the requirements, insights and outputs in their own words as a part of our Content Experience Strategy. To start writing is the only way to writing better.

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Misconceptions about UX Design - YUJ Designs

It is an exciting time for user experience design in India and worldwide. Yet, even today, we believe that UX design is quite underrated. UX mature companies are still a rarity. And sadly many of them become aware of the power UX design only when they witness and suffer the after-effects of bad UX or the lack of it.

UX design is about meeting business goals by fulfilling user needs. As success of a business is majorly dependant on the scale of customer satisfaction and experience, it is evident that you cannot turn away from UX design.

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Design thinking is a buzzword these days since it has emerged as an essential ingredient for digital transformation success of any company.

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YUJ Designs organizes a touch-base call for employees – UX designers, developers, support teams etc. from all locations, to share ideas experiences and talk about the work they’re doing.

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Top 3 Mistakes UX Designers Should Avoid

UX designers have featured in the top 10 of the 25 Highest Paying Entry Level Jobs released in 2019. This obviously is resulting in a lot of youngsters considering career opportunities in UX design. As industry practitioners, we have come across a lot of graphic design professionals, architects and psychology majors with 4-9 years of experience in their respective fields - switching to UX design. Though, the rise in UX design-entrants is a welcome change, it is also essential that the standards of the impact created by UX, does not drop due to lack of knowledge and clear understanding of the profession.

This brings the important aspect of the best practices to the forefront. There are fortunately, many ways available to gain knowledge from. These, however, still don’t replace the essential on-the-job experience one attains. This is our attempt to give you a few thumb rules as the most important learnings you will require to kick-start an amazing career in UX.

Here are the top 3 mistakes you should avoid -

1. It is all about the Users Do not design for cool interactions instead of designing for the users’ mental model.

Each product or application or website you will build will have a set target audience. As, the product is being designed for those users, you need to take their understanding of how the system works, into consideration. And not let your interpretations cloud your design decisions.

2. Make the Most of Established Practices Always follow the basic usability principles and laws.

Effective user interfaces are designed with principles of human Interface design as the foundation. These principles will help you build a product that will help the users complete the tasks efficiently at the same time provide comfort and convenience.

3. Don’t Fall in Love with Your Designs Be objective of the designs and open to iterations based on sound logic and rationale.

Being neutral to the designs is an important asset of any UX designer. This helps the designer view the designs objectively and from the user insights make informed design decisions. This approach keeps the designer on toes and not fall in love with the designs jeopardizing the outcome for businesses. Being reluctant to design/ design direction iterations might limit your potential for innovative design solutions.

These three thumb rules will definitely help you design exceptional interfaces. We wouldadvice you to keep learning with an open mindset. Explore more and learn in-depth from our leaders.

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