**PREMIERE** // I M U R is back with their new single The Cut that will not disappoint! Fresh off of their Slow Dive EP and the duo has already stepped up both their production value and energy. SELECTA ABEL was brought on the scratch the track up and add a little icing to this 3 tier cake they had created. Over the next few months I M U R will be releasing a single a month in preparation for their upcoming LP which is set to surface sometime this spring! We also got an exclusive interview with the band below for your viewing pleasure- sit back, relax, and follow this guys on soundcloud!
1. Where were you guys when you decided on the name I M U R
M: I honestly can't remember the location, but I know that we were tits deep into our first EP while booking shows at the same time. It was like, "Shit, we need a name, like last month." So we started brainstorming as hard as we could. Jenny found a book called I Am You Are Me, and we thought it fit really well, so we took that and turned it into I M U R. People ask us all the time what the hell it means, and how you pronounce it. It has a well defined meaning to us, but now that it's out in the world, it's meaning is open to interpretation, and I think that's what's cool about it. It is pronounced "I am you are" though haha.
2. We know you guys did a tour earlier this year, which stop was the most memorable?
J: we organized a tour within a month of forming. We titled it the Smokanagan Tour, as the Okanagan was smokey af from all the wild-fires, and we were blazing, it was appropriate. Best stop for me was Shambhala hands down. Disneyland for adults, if you will.
M: Ya Shambhala for sure! It was both of our first time attending the festival, so being able to perform at the same time was mind blowing. We got to hang out with so many artists that I've looked up to for ages. Being able to share the Amphitheatre stage with Mr. Carmack and Ekali was a dream come true. I may have shed a tear...
3. What's going to make your upcoming LP different from Slow Dive?
J: With the upcoming LP, I think we have more insight as to what kind of sound and mood we want to direct. Because we have more time than we had with Slow Dive (which was done in under two months) we are paying more mindfulness to details and intentions.
M: We're going higher energy on a lot of the new tracks! I'm really conscious about the influences I'm choosing for this record, and it's helping a lot. We also made a hefty upgrade to our recording setup, so that's enabling me to produce music of a much higher quality. We are really happy with how things are turning out.
4. If you guys could be re-incarnated as any 90's/early 2000s pop group who would you guys be?
J: From a lyrical and image standpoint, I'd have to say Salt N Peppa. Very Necessary was the first CD I ever bought. Although I was very young, it was the music of my feminist awakening. Their demand for sexual autonomy, while demonstrating a strong sense of self was so empowering, plus, OMG they were so hawt! "Shoop" is my go-to karaoke track.
M: Probably D-Child or TLC, kind of funny that neither of us would choose a male 90's pop group. But the females were the ones using hip-hop in their production, so I was drawn to it.
5. If you guys had to sell out and do a jingle for a condiment brand which would it be and why?
J: Some maple syrup company so that we could get payed in maple syrup and just dump it all over chick's butts like we dgaf.
M: Ohhh ya, just have a good 'ol Canadian rock star party ya kno?
