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Product Placement

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@101alsations
what message is sk8r boi even trying to convey
she can’t make it any more obvious :/
The gay PR guy in that came up with this Nintendo/Ariana crossover deserves a raise
She sounds so good in this???!
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Now I want to get married just so I can do this.
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okay i just had a bad epiphany but corporate interest’s influence on the internet is going to become so much stronger now that generations that are internet naturalized have grown up and starting working as “social media consultants”. advertising is going to become so much more subtle, manipulate your behavior to a greater extent, and completely pervade every aspect of our lives the more we rely on the internet for everything from entertainment to social validation.
what im saying is its scary that corporate twitter accounts are getting good at twitter. to have the same avenue a human would to express themself. its like, an extreme anthromorphism of a brand, and that brand representing a corporate interest, and successfully passing itself off as a sentient entity on twitter, thats really weird to me.
like this is so fucked up. it doesnt immediately read as an advertisement, conceptually it executes the levels of irony and deconstruction that usually make for successful memes in this genre or whatever. its almost subverting itself, but ultimately it still succeeds as an advertisement. it makes me sick. for every misfire of corporations trying to relate (pepsi protest commercial), theres another company getting better at it
okay but like my thing about this is… who is actually eating at these places because shit like this? yeah it’s funny but i never go to wendy’s because a meme, if i go to wendy’s it’s because i want a gross burger and a frosty, same with taco bell and mcdonald’s and wherever the fuck.
i really think that you’re blowing this out of proportion and having very little faith in people’s ability to decide what they want for themselves. it’s just not that deep.
It’s not about the effectiveness of the ads in question, but their complete omnipresence in every aspect and moment of life, and how bizarre and sophisticated the mechanations of advertising have become. If people don’t call attention to these things, they become normal.
The effectiveness of marketing isnt one-to-one, like, “ad says burger is good, I think burger is good, I eat burger.” That was 50 years ago. Y'all, since then these multi-million dollar corporations have been hiring psychologists and sociologists and anthropologists to study how best to get under consumer skin and theyve figured out it’s not about making you WANT a burger,
It’s about creating a Brand Identity - an anthropomorphized personality that your brain fits into an established schema (system of thought) so it’s easier to just drop into the background of your everyday life. It’s not about making you want a burger, it’s about making it so, when you DO want a burger, the first place you think of is Wendy’s, because their ads have made you think about them five time already that day. And most importantly, it’s about making sure you dont realize how often they make you think about them, so you don’t resent how pervasive they’ve become. They do that by tricking your brain into thinking of them as just another human-like personality. Your Funny Meme Friend Wendy’s. Wine Aunt World Market. Woke Jock Nike. Even your Endearingly Unhip Uncle Geico.
(hey also if you want dozens of terrifying examples of what I mean, just type ‘brand identity schema’ into Google like I just did and take a gander at all those scholarly articles discussing how best to acquire consumers, like we’re a fucking commodity)