#suburbiamusicfest #wild&freegirl #relax #music
let's talk about Bridgerton tea, my ask is open
Today's Document
Mike Driver

No title available
DEAR READER
Xuebing Du
dirt enthusiast
NASA
YOU ARE THE REASON
Aqua Utopia|海の底で記憶を紡ぐ
No title available
AnasAbdin
$LAYYYTER

pixel skylines

Love Begins
One Nice Bug Per Day
almost home
Sade Olutola
wallacepolsom

tannertan36

seen from Australia
seen from China

seen from Canada

seen from Germany

seen from Malaysia

seen from Spain
seen from United States
seen from United States

seen from United States

seen from United States

seen from United States

seen from Brazil

seen from United States

seen from United States
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seen from United States
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@aidareba
#suburbiamusicfest #wild&freegirl #relax #music
Hiking in Arkansas
#thesoundyouneed #music #mixes
#vino #quiche #winetuesday #imhot #micholito #snobbing (at cork)
#diet #chilindrinas #foodporn
Hispanic Millennials: Situational Bilingualism
#moms #meditation #crazymom
New haircut! #smize #selfie
When your friends say "funny face pic" & you are the only one who falls for it
I found a great latin restaurant in Dallas called #latindeli. Everything I have tried is soooooo good.
By: AÃda Reyna, Brand Planner Intern Abuelitas Everywhere! Yes, Hispanics have strong family bonds.  Yes, they love their dear abuelitas. They like to spend time together and enjoy abuelitaâs famous cooking. That simple idea has fueled an overuse of the âabuelitaâ character in Hispanic ads. Family is great and should be celebrated. Iâm sure non-Hispanics love their families (I hope); but as a Mexican, I would like to see advertising that goes beyond the image of a lovely family centered around a cute grandma. Salsa, Tequila, & Fiesta Latina  Non-Hispanics that watch television must think that Hispanics party and eat salsa every day. Hispanic food products are always the center of some festive get-together where the whole family is dancing to carnaval music. And oddly, itâs only a Hispanic family at these parties, as if they donât have friends of other races they want to invite. According to Hispanic advertising logic, any time a simple life event occurs a party automatically ensues. And for the love of God, not every Hispanic party has a piñata or merengue. Cleaning and Cooking Makes a Good Latina I canât argue that keeping a sparkling home and/or knowing how to cook are great attributes to have. But that doesnât mean it needs to be overplayed. Itâs tiring to see a nostalgic Latina cleaning and thinking of how proud her mom would feel seeing her daughter scrub bathrooms with the same products she used. I feel like Latinas in ads are often seeking their motherâs approval in cooking and cleaning products. Can the Real Spanish Speakers Please Stand Up? Sometimes the pronunciation in celebrity endorsements is so bad it can be offensive for Spanish speakers. The case of the gringo accent comes out in poorly devised ads where the dialogue sounds forced like translated from a search engine. There are plenty of Spanish speakers for these roles to enhance the realism. Leave out the frauds. Your Spanish speaking audience can tell the difference. Passions Running High Letâs calm down using the word âpasiónâ. The word is riddled everywhere, especially in fútbol. Itâs a positive word, but itâs almost a default descriptor in ads. Letâs diversify our vocabulary and not rely on âpasión” just because Hispanics are involved. For the sake of creativity, we should think a little deeper. And creativity is something to be passionate about.Â
Survival of the Apps
By Ana Fernandez, Copywriting Intern and Aida Reyna, Brand Planning Intern
There is fierce competition in the app world. According to latest reports, there are more than 1 million apps in Apple’s app store as of October 2013. With so much competition out there, what makes an app rise up above the rest?
Below we studied the strategy behind the top 5 rated social apps based on ratings and downloads.[1]
1. Facebook
With1 in 3 people in the U.S. visiting Facebook everyday[2], it’s no surprise that the world’s leading social network had to develop equivalent success in an on-the-go platform. Due to its established and loyal users (who would have followed to the mobile app by default) success came fast, but Facebook was also the first social network to translate their site into a mobile platform.
2. Instagram
With the help of influential bloggers and marketing efforts, Instagram gained 25,000 users in the first 24 hours of its release and later grew to 300,000 by the third week. How did they do it? Strategic timing. The app launched right after the iPhone 4 came out with a higher quality camera and, with the help of Instagram’s filters, everyone became a “professional” photographer. People were eager to montage their life in images across platforms and Instagram provided easy sharing and ultra-fast uploads.
3. Twitter
Twitter was created with the mobile user in mind – the 140 character limit is based on the SMS style writing – and it hit the ground running as an app. Its success was secured in part because it provided a fast and right-this-instant way to communicate to the masses, giving way to over 500 million users, and an average of 58 million tweets per day[3]. Later on, it allowed users to share common ideas with a simple hashtag, creating instant and searchable common interests with others. The app remains the primary driver of its business with 75% of the 218.3 million active users per month accessing Twitter from a mobile platform.[4]
4. Pinterest
Pinterest excelled by understanding its audience. They found a niche market; a third of the users have annual salaries of $100,000+ and almost 70% are female.[5] While many social brands strive to appeal to a broad audience, Pinterest found that the best way to increase interaction is by creating the sense of community through common interests. Thanks to this, among other reasons, Pinterest’s success has also instigated a need for on-the-go accessibility of an app.
5. LinkedIn
The ‘fremium’ model works for LinkedIn. Job hunters searching for a career can use the free model, and recruiters can easily pay the monthly or yearly fees if they wish to do so.[6] While LinkedIn has some competition, it edges out other professional networking apps by providing the same exceptional features as the site itself, such as the Inmail responses, easy job searches and more.
With the exception of Instagram and Twitter, the other top 3 social apps were an immediate success due to their already widely popular social websites. The user friendliness of the apps makes it easy to navigate through the platforms without compromising design, speed, and video/image quality. These apps are designed to easily share and re-share whatever interests you among friends and followers.
[1] Nielsen TopTen App, Social Apps, [2] Reuters, [3] ektron, [4] TechCrunch, [5] Huffington Post, [6] TI
Survival of the Apps: The Fallen
By Ana Fernandez, Copywriting Intern and Aída Reyna, Brand Planning Intern
When apps became a new source of income for many developers, the app industry skyrocketed. However, it requires more than a bright idea to make an app thrive. Below, we discuss what caused certain apps to struggle and, in some cases, even raise a white flag in defeat.
A glitch in the Forecast
Forecast was an app designed to connect Facebook and Foursquare to plan future events and meet in person with your friends. Although it had multiple positive reviews and many quoted it to have potential, it still flopped. To start off, the name itself (Forecast) was often confused with weather apps and, to find it, you had to scroll down past all those weather related apps. Also, many technical glitches (especially in Android devices) frustrated users, making them hesitant to use it again. The app was only useful if your friends were active users as well, making it difficult to create much activity.[i]
It’s not me, it’s you
Meet Gatsby was a dating app that used geo-location to find other Gatsby users near you with “common interests” (based on Facebook likes, Foursquare check-ins, etc.) and allowed you to chat with them before deciding to meet in person. However, even after a lot of hype from the media, it still never quite took off and was eventually shut down soon after. The interests that the app found in common with others were often too generic and, therefore, irrelevant to actually establishing a meaningful connection; if two people said they drink coffee on Facebook then Gatsby would already qualify them as a ‘perfect’ match. This made Gatsby annoyingly intrusive by assuming you were right with too many people.[ii]
Time is money
Mouthee (a movie, restaurant and music rating app) learned this lesson the hard way. Although the app was a good idea and it has managed to stay afloat, it didn’t have the resources necessary to get into the market as fast as it could. By the time it was ‘market-ready,’ other companies with very similar ideas already had their apps established and thriving. Though they did get some success for their app at the beginning, Mr. Pritzker (the founder of Mouthee) feels that his team might have spent too much time developing the app, burying Mouthee at the bottom of the competitive clutter and leaving it struggling for an audience.[iii]
The app battlefield can be merciless. To help your app come out alive, we’ve learned to be aware on how the name affects the perception of the app, strive for full-technological breakthroughs (and no glitches), keep in mind the development time you have available, and be insightful of how the app will actually operate. Depending on what service your app is providing, a new set of possible failures can emerge. Make sure your team takes time to analyze what problems could originate in the future.
[i] ReadWrite, When Hip doesn’t Tip: Users Wonder Why a Good App Failed.
[ii] Huffington Post, Social Discovery: To Meet or Not to Meet.
[iii] The Wall Street Journal, The Dirty Secret of Apps: Many Go Bust.
#quishproblems
#nofilter #sisterlove #loveher
EDC It doesn’t hurt to look ridiculous once in a while. Everyone is doing it!
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