avoid getting dragged into the abyss of Facebook slumber
don't know about you but I seem to have become lost in Facebook, more and more. I don't get the updates from the groups I subscribed to anymore, I get a lot more suggestions… and end up aimlesslessly browsing around and more wasting time! it has become like a mall experience, you forget why you went there in the first place an end up walking aimlessly around for hours and feeling tired and unsatisfied for it. and not remembering anything worthwhile to share from your experience either.
so this idea of short lived thrills tabloid magazine style…nauseating... basically whats happening is Facebook has again changed its algorithms. which means. if you don't actively engage consistently with the pages you like, they will not come up in your newsfeed. and FB will do anything to distract you from remembering to do just that, as they need companies to buy ad space in order to get priorities on people's news feeds. so the time has come for FACEBOOK Discipline!
engage with the groups you like and FOLLOW. and perhaps limit the amount of groups you like and FOLLOW as well to limit the time you spend on FB per day (i for one can only consume so much…bit like a kid in a sweetshop….) … essentially it is now working a lot more on the gambling / smoking / heroine principle (addiction!) than social engagement. And honestly. Being as busy as we are, I would like to at least pick my own distraction!
well that is how it is for me.
I think the time has come for more topic specific groups, outside of Facebook. what are the opportunities to have a green book page which only do social networking about green issues. etc. but the problem is that they don't survive! But perhaps the timing was just not right. As FB provided me the platform which I sought in terms of engaging with content and groups which I want to engage with and being updated daily on changes or news from those groups. Well, seeing that this is not happening anymore…they have now opened a gap for independent social networking sites.
It really angries me that the people suffering here are the small businesses, the charities and the do-gooders… the campaigners for change.
So money. how do we make money out of these things? Ads, affiliate programs, this is how internet marketing works. FB tried different ways of getting around the no ads idea. even twitter. a noble idea, but at the same time an ideal..not based in reality. we all need to be in it for the money to some degree.
I don't mind ads, if they are useful, relevant, but I don't want to shit where I eat…is that the saying?…keep advertising in their adbox spaces(like the old days of banner advertising…), and allow me to consume the content which I choose.
get your audiences from Facebook send them to your new private social group. this makes me think - ok I have not engaged with Google+ at all for ages…perhaps there is opportunity there.
ps in terms of Facebook marketing for small businesses: see it a a cheap thrills again instant gratification space. sensation , immediacy. this is not the pace you want to be to get a lasting impact. now is the time to get people's email addresses through ways of competitions, invitations to webinars, freebies... what ever ways you enrich their experience more. and direct them back to your blog via rss feeds for weekly emails etc. you can benefit from all your hard work you have put into creating the Facebook community up to this point - but, you have to jump now to reign them in before they disappear into the FB abyss of other more immediate sensational topical groups.
and well that is just the way it is. after all it is just online marketing and again it opens up for creative ways of engagement and communication to still keeping your overheads as low as possible for reaching your fan base.