A year ago, Apple seemed unstoppable. Its share price topped $700. Its cash horde eclipsed the GDP of many countries. Pundits mused about a $1 trillion market capwith a straight face.
But nowadays, Wall Street sees Apple very differently â and this morningâs much-hyped iPhone announcements from the tech giant did little to stop its year-long descent into stagnation. Appleâs gold phones, 64-bit processors, and fingerprint sensors barely budged the needle on Wall Street, as shares fell more than 2 percent from the dayâs opening price of $506.20.
The great slide began last September. By April of this year, Apple had shed nearly $300 billion in value, and shares bottomed out below $400. As WIRED wrote at the time, bearish sellers had plenty of reason to doubt that the post-Jobs Apple could still dazzle. Yet Apple CEO Tim Cook did little to reassure investors. As Samsung handsets gained market share and prices on Android phones fell, investors doubted Apple could keep charging the premium prices that kept its margins high.
Worst and most obvious of all, Apple failed to feed the insatiable consumer appetite for the new. As has been widely reported, its new iPhone announcements today mark the end of the longest gap in new hardware releases since at least the launch of the iPad.
As that clock ticked, shares fell or stayed flat. Even the preview of iOS 7, the most radical redesign of Appleâs mobile operating system since its initial release, failed to mollify Wall Street.
If the marketâs immediate reaction is any indication â and in the era of high-speed trading, it usually is â the iPhone 5C and 5S unveiled today still donât go far enough. As the new phones were unveiled and tech writers cooed, investors reacted with a collective âmeh.â After the presentation came to a close to the strains of Elvis Costello â no iWatch or new Apple TV in sight â the companyâs share price began to trickle lower.
Though the faster, sleeker, more powerful phone is unarguably cool, the steps forward are still incremental. And incremental isnât what the world expects from Apple. Steve Jobsâ death wasnât an event of worldwide significance because he could craft better spec sheets. Appleâs brand is synonymous with vision, a corporate identity that was once its greatest asset. Now that asset has become a liability.
In my opinion this article is quite true, Apple company's reputation decreased since the death of Steve Job. I remember the days when Apple was seen to be the most valuable phone ever, but it suddenly fell when Android entered the market.
In my point of view, Apple's creativity has stopped. They improve their phones by changing their shapes, names, resolution, and camera. While in the time of Steve Jobs, he improved I phone 4 to 4s by adding "Siri", which is a service in the  I-phone which can allow you to talk to your phone and ask him many questions as if you are talking with your friend, this is creativity. while now days, I-phone 6 was just a model similar Android to enable the people who prefer I phones to buy a phone similar to them. This type of improvement does not include creativity because it doesn't have something special and new to the world.
I hope that I-phone 7 to become a creative phone which can increase Apple's reputation, because I believe that I -phone 6 was only a model for those who loved Android's large size and his amazing shape and it lacks from creativity because the developers are busy improving I-phone 7.
Those who are influenced to my point of view just re-blog my post and write your comment. Â