Non-Profit VS. Corporate VS. Government "Green" Web Communication
Prius does it right.
Toyota has an incredibly graphic-focused, engaging web page for their "green" car model, the Prius. If you look past the gimmicky photos of smiling people in gardens (because that's what it means to be environmentally-friendly, of course), you can find very interesting interactive tools on the web page. There is 360 degree tour of the models and, my favorite, a car builder. The website seems to draw your eyes in the colorful images and text, but it doesn't disappoint once it gets you there.
Toyota's job is to sell you a car, and they know it.












