I don’t mean to be rude; but I don’t think I’ve ever seen this, does anyone have any examples?
Supernatural
Doctor Who (Steven Moffat specifically)
Sherlock (Steven Moffat specifically)
Actually Steven Moffat is basically just this sentiment given human form.
A version of this happened with The Magicians, tbh. Though instead of expectation: men, reality: women it was expectation: smug nihilists, reality: mentally ill queer folks.
Arguably Game of Thrones.
If we broaden it outside of television…I think Star Wars falls into this, at least the sequel trilogy. Maybe the MCU as well. And I can’t help but think of every band that’s ever complained that their fanbase is mostly women. 5 Seconds of Summer comes immediately to mind.
In general, most white male creators seem to have this massively entitled mindset where they want–and think they deserve–the time, attention, and enthusiasm that creative fandom (i.e. the side of fandom more dominated by women) is known for.
They want our eyes for ratings, our word-of-mouth for free publicity, our metas for social media buzz, and our spending power for merch and cons. But they don’t want us. And they don’t really want the responsibility of telling a story to a thoughtful, engaged audience, regardless of that audience’s demographic makeup. They just want to be praised for whatever schlock they cough up.
And like any other spoiled brat, they will break their toys before they share them.
It goes all the way to the top for kids shows. Toy sales will crash a show. Makes sense, but if those toys are gendered for boys instead of the female viewers, they won’t usually switch up the marketing and move them to the girl aisle. They cancel the show outright.
Mind you it is perfectly possible to make the switch in marketing, but execs would rather throw it all out than have something that doesn’t perform well with male viewers. For example the Rey merch was not expected to be popular, for some reason, there had to be public outcry to get merch of one of the main 3 protagonists. A PROTAGONIST. The fact that she wasn’t a huge part of the 1st launch says a lot already.
And what happened when female fans got too invested in the Sequel Trilogy? The entire writers room didn’t necessarily lash out, but they sure forgot how to behave.
Young Justice
Paul Dini: Superhero cartoon execs don’t want largely female audiences
#WhereIsRey (initial)
#WhereIsRey (ongoing)
The older, male generation of 'Star Wars' fans may be losing interest in the franchise, but female fans are stepping up.
Star Wars: The Rise of Skywalker was designed to be the opposite of The Last Jedi
You’re all sitting on the hot take of the decade tbh
And yet when they fond out that boys were watching MLP:FIM in droves, they had NO PROBLEM with it.
#SONS OF ANARCHY!!!!!!!!!!!!!#LITERALLY SONS OF ANARCHY IS THE BIGGEST EXAMPLE OF THIS LIKE EVER#kurt sutter wrote that show for MEN and ended up with an overwhelmingly female audience#because he’s actually a good writer and knows how to develop characters well and wrote excellent female characters#but once he realized that his audience was almost entirely women he literally took it out on tara and gemma in the show#but like tara specifically#he resented her character for being a huge draw for female viewers so he tore her development to shreds and killed her#in the most brutal gut wrenching way possible#kurt sutter you will pay for your crimes#i actually wrote a manifesto about this on one of my old blogs i should try to find it sldkjsldfjsdljf#long post (via@m-oonknight)
OMG YES. I LOVED Sons of Anarchy, especially the women and then I got to season 6 and it was like - everything was just tossed in the trash? And like, why did Sutter hate that Tara drew tons of attention? That should have been a good thing! He should have been like “Hey folks, this girl’s getting us more viewers, let’s put her in more scenes!” It just doesn’t make sense to me. MEN don’t make sense to me.
The 100 too. I’ll never forget how Jason Rothenberg would attacked female fans on Twitter and mock them in interviews, and then post links to male fan discussions on Reddit to praise and thank them. In his goodbye letter to the show he SPECIFICALLY thanked Reddit and it was so disgusting.
Star Trek from TNG on was also a boy’s club, even though the TOS fans were mostly women. Women, in fact, who literally created modern fandom with their zines. But after TNG it was all, “Women don’t understand Star Trek, only smart men hur dur.”
I think it would be harder for us to find examples of when this DIDNT happen than when it did. It happens all the time.
Doesn’t stop it from boggling the mind
(though it could probably start to make some sense if you follow the money past audience bases to maybe a couple of investors or like a rich patron … 🤔)
Stooooop I just wrote a masters thesis on this shit. Media creation and distribution is a means by which dominant power structures consolidate their hegemony. Dominantly situated creators get upset when the audience they attract isn’t the audience they wanted, because they view the whole creation and sharing of the fiction as an exercise to sustain kyriarchal conditions that benefit themselves. When the audience is Other, they see it as a failure of those efforts and lash out.
Simply, they’re trying to assert a particular worldview via fiction, and upon getting confronted with something else, begin foot stamping. It’s not just men wanting male attention and gatekeeping. It’s that the fiction in the first place was an attempt to curate dominance and whoopsie! they miscalculated.
(anyway if anyone wants to read 35k words of philosophy about this, hmu)
I think a lot about an interview I heard with Bo Burnham a few years ago, where he talks about this phenomenon with his own work. He gained a large audience of teenage girls, and people in comedy spaces would look down on him for that or say what a shame it was, but he responded differently:
“The real truth is, I would perform my show and I would meet kids after and young girls would come up to me and they understood what I was expressing in that bit onstage way more than guys my own age. Way more. So if there was a bridge between us that I had to cross to write the movie [Eighth Grade], it was built to me by them. I felt understood by them before I presumed to understand them.”
Instead of trying to change his comedy, he decided to lean into and celebrate the audience that he actually had by making a movie specifically about the experiences of a teenage girl. It’s fascinating to hear him talk about how he got there, but also to acknowledge how rare that reaction is.
The idea that if you hook an 8-year-old boy you have him as a customer for life is baked into a lot of media, while completely ignoring the reality that adult women with no kids have more disposable income and therefore the 18 to 35 female demographic is more profitable for everyone. and in fact women do buy big ticket items like cars. It’s just that the rest of the world is still running 80 years behind reality and it’s really fucking annoying. anyway that’s why people sent bras to Bonnie Hammer to prove that women watched farScape.
