Caitlin Bergmann

Marketing | Content | Digital Storytelling  

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JPMorgan Chase: Chasing Technology - Cybersecurity

MIT Technology Review (2022)

Associate VP, Integrated Marketing & Brand at MIT Technology Review: Caitlin Bergmann

Production & Post: The Reserve Label

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JPMorgan Chase: Chasing Technology - Software Engineering

MIT Technology Review (2022)

Associate VP, Integrated Marketing & Brand at MIT Technology Review: Caitlin Bergmann

Production & Post: The Reserve Label

[caitlinbergmann]

JPMorgan Chase: Chasing Technology - Cybersecurity

MIT Technology Review (2022)

Associate VP, Integrated Marketing & Brand at MIT Technology Review: Caitlin Bergmann

Production & Post: The Reserve Label

[caitlinbergmann]

MIT Technology Review: Brand Being/Sizzle

MIT Technology Review (2021)

Creative treatment, script, creative direction and oversight: Caitlin Bergmann, Executive Director of Integrated Marketing at MIT Technology Review

Production & Post: The Reserve Label

Working closely with the leadership team at Technology Review and with our production partners at The Reserve Label, I took on the challenge of crafting a “brand being” video that allowed us to underscore Tech Review’s desire to advance the promise of technology across the editorial, events, sponsorships and content we create. I managed the entire process, from pitch to production.

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Our Modern-Day Global Space Race

The Atlantic Festival (2020)

Session Producer for The Atlantic Festival: Caitlin Bergmann

Client: HPE

In 2020 the 13th annual Atlantic Festival went digital. As an underwriter sponsor of the event, HPE had an eight-minute session to discuss the importance of Exascale Day and how the leading researchers and scientists are pushing the boundaries of science with models and simulations using the world’s most powerful supercomputers.

Exascale, the next frontier of supercomputing, doesn’t belong to any person, any company, or any country — it’s about the importance of pushing ourselves to be smarter, better; to go further.

In this discussion at The 2020 Atlantic Festival, HPE’s Dr. Eng Lim Goh lays out breakthroughs we can expect as we approach the next level of high-performance computing with The Atlantic’s publisher, Hayley Romer.

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Hewlett Packard Enterprise: “The Donut Disaster” Making of a Monster original series (2019)

VP, Content Director: Caitlin Bergmann

Partner: NowThis

Production & Post: Group Nine Media

We created a comedic three-episode original series in partnership with Group Nine to unpack how small IT hiccups can become monstrous to small businesses. No matter what I.T. challenges are thrown at your small business, HPE has the solutions to help tame the I.T. Monster. It was HPE’s first scripted content execution for the brand.

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Hewlett Packard Enterprise: “Meme Shop Mixup” Making of a Monster original series (2019)

VP, Content Director: Caitlin Bergmann

Partner: NowThis

Production & Post: Group Nine Media

No matter what I.T. challenges are thrown at your small business, HPE has the solutions to help tame the I.T. Monster. We created a comedic three-episode original series in partnership with Group Nine to unpack how. It was HPE’s first scripted content execution for the brand.

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HPE: “Shoe Snafu” Making of a Monster original series (2019)

VP, Content Director: Caitlin Bergmann

Partner: NowThis

Production & Post: Group Nine Media

No matter what I.T. challenges are thrown at your small business, HPE has the solutions to help tame the I.T. Monster. We created a comedic three-episode original series in partnership with Group Nine to unpack how HPE’s solutions were tailored to their needs. It was HPE’s first scripted content execution for the brand.

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Hewlett Packard Enterprise: “The Possession” — An Original Film (2019)

VP, Content Director: Caitlin Bergmann

Partner: Atlantic Re:think

Production & Post: Voyager

Whether you’re sitting courtside or watching from the concessions line, edge-powered tech will soon allow sports fans to make their own expert call. We created this long form video (our third in three years) with The Atlantic to reach ITDMs with this story of sports meets tech. It featured a behind-the-scenes peek at Chase Center in San Francisco, California, home of Golden State Warriors while it was actively under construction.

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Hewlett Packard Enterprise: “Gaming the Future” (2019)

VP, Content Director: Caitlin Bergmann

Partner: WP BrandStudio (The Washington Post)

Next-gen technologies such as AI and 5G are making gaming smarter, faster and more inclusive. As a result, once "impossible" ideas could soon become mind- blowing experiences. Three visionaries explain how.

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Hewlett Packard Enterprise: “Disruption From Within” (2019)

VP, Content Director: Caitlin Bergmann

Partner: WP BrandStudio

Kronos, a global workforce management company, created an internal start-up to disrupt its business to ensure its future was as successful as its past. Here’s how.

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Hewlett Packard Enterprise: “Sculpting a Future for E-Waste” (2019)

VP, Content Director: Caitlin Bergmann

Partner: Great Big Story

Production & Post: Courageous 

Each year, 50 million tons of e-waste are created. Hewlett Packard Enterprise is on a mission to change this, breathing new life into old technology through its global #HPEUpcycling initiative. See how 18-year-old artist Zayd Menk is representing this through art, creating a model of London’s Westminster area using discarded IT materials.

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Hewlett Packard Enterprise: “Moral Code: The Ethics of AI” — An Original Film (2018)

VP, Content Director: Caitlin Bergmann

Partner: Atlantic Re:think

Production & Post: Dress Code

The now ubiquitous functions of AI have changed our lives dramatically, but what’s possible today will be dwarfed by the great potential of AI in the near future.

We produced this long form original film with The Atlantic to echo the thought leadership stance HPE was taking on the ethical implications of artificial intelligence and the role it plays in our lives, for better or worse. 

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Hewlett Packard Enterprise: "What If Things Start to Think for Themselves?” (2018)

VP, Content Director: Caitlin Bergmann

Partner: T Brand Studio (The New York Times)

We produced an interactive article and print spread with The New York Times to unpack HPE’s POV on how adding intelligence to devices at the edge promises to reduce hunger, cut traffic, improve health care —and ultimately solve some of the world’s greatest challenges.

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Hewlett Packard Enterprise: “Your Concert Tickets, Bought on the Blockchain” (2018)

VP, Content Director: Caitlin Bergmann

Partner: Great Big Story

Production & Post: Courageous

When Jason Robert got his first paying music gig at age 14, he was instantly hooked. For years, he toured as a drummer, reveling in the community he and his fellow musicians built with audiences around the world. The live, electric connection between a band and its audience can’t be digitally replicated, but technology can play a huge role in bringing them together. Blockchain can enable ticket purchases directly between artists and fans, leaving scalpers to find another hustle.

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Hewlett Packard Enterprise: “Closer to a Cure: Combating Alzheimer’s” (2017)

VP, Content Director: Caitlin Bergmann

Partner: Great Big Story

Production & Post: Courageous

The human brain remains a complex mystery. But, if we dare to dream big—and have the proper tools and data to fuel those ambitions—we may one day discover cures for diseases as devastating as Alzheimer’s. At the German Center for Neurodegenerative Diseases (DZNE), more than 1,000 neuroscientists are using the latest technology to identify bio-markers that can predict the onset of Alzheimer’s. Using HPE Memory-Driven Computing architecture, researchers have the ability to identify patterns within vast collections of data 100x faster than ever before, accelerating progress towards finding a cure.

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Hewlett Packard Enterprise: “Eighteen Zeros” — An Original Film (2017)

VP, Content Director: Caitlin Bergmann

Partner: Atlantic Re:think

Production & Post: Flies Collective

We’re close to a revolution in supercomputing — a machine capable of a quintillion calculations per second. But more impressive than its power will be its impact on life as we know it.

Fast Company Top 5 Ads of the Week

Ad Age “The Atlantic Explores Supercomputing in Fascinating Documentary for HPE”