i don't think i really understand pr and what actors should and shouldn't say. why is what oliver's saying so wild?
Hi, it's okay. I'll walk you through it. The tl;dr version is written in bold.
So. PR, or, Public Relations, is the dynamic between the general public (us) and any entity that has interests to protect (in this case, that would be the network + 911). PR teams are designed to ensure the relationship between the public and [their entity] is as harmonious as possible. Happy relationship, happy consumer, happy company.
Because keeping the peace is the intention of good pr, pleasant ambiguity is the name of the game. People can speculate, and people can guess, but no one should ever be able to look back at your words and claim that you've given a definitive answer on anything—good or bad—because definitive statements can harm the entity's bottom line, whatever that may be.
Oliver is very good at keeping the peace between the network and the public. We know this because we have seen evidence supporting this fact for years. He always says a little bit of what everyone wants to hear—he'll keep things vague (plausible deniability) for the sake of the network, while also giving nods of support and encouragement to the fandom without promising anything. You know how he's talked about being cautious and aware of what he's saying in interviews because he knows the impact it could have? Okay, well, aside from wanting to avoid "queerbaiting" allegations, this is part of the reason. PR is a very delicate game and he plays it very well.
Right now, Oliver is using binoculars to identify the line, making sure the line is exactly where he left it, and then taking a giant wrecking ball to it. Because now, Oliver is saying things that should absolutely not be said in interviews, or to anyone in the general public, at all. Now, he's elevating the conversation from pure speculation, to actively confirming and placing the blame at people's feet for things that have gone on behind the scenes.
Saying that Buck's Queer storyline was floated years ago? Huge no-no. Why? You were on tumblr yesterday. You can see why. People were angry, and people were hurt, but most importantly, people started to ask questions. We started to look at past arcs, past moments in Buck and in Buck and Eddie's relationship (because, whether you like it or not, Buck's queerness is and always has been tangentially linked to the existence of Buddie) to try and pinpoint when/how his queer arc could have launched. Now. Most of us have been here for years, so we can easily look back at the show and see where it's pretty damn obvious how Buck's Queer arc could have launched, depending on the arc(s), the characters at the time, things that were going on outside of the show (re: Oliver liking Buddie edits before/after the shooting), etc.
But we're not the only ones who are reading these interviews. Other people—casual fans, new fans, people who don't give a damn at all and are just clicking around on the internet—are going to look at these interviews, they're going to look at the things Oliver is saying, and they're going to have the same questions that we had. When could this have happened? And, more importantly, why didn't it? To keep it simple: everyone is going to start looking a little closer at the man behind the curtain, and the network does not want that.
Now, sure, it could be argued that, "hey, 911 isn't with FOX anymore, so maybe Oliver is allowed to say these things." But that's not really how it works. Sure, he might have a bit more leeway (as in, a microscopic, so-small-it-might-as-well-be-insignificant amount of leeway) to say whatever it is he wants, but this isn't the first time a major transfer/acquisition has occurred, and there are safeguards in place (such as NDA's—Non-Disclosure Agreements—which often do not expire for years post-acquisition, depending on the entity they're protecting) to prevent him from harming FOX's bottom line. So, that reasoning rings hollow. Especially because, now, it's not just FOX he's pulling into the fray either.
In the article that dropped today, he openly acknowledges this thing between Buck and Eddie in Season 7. And at this point, we're well into ABC's era. So the fact that he's saying, "I went to Tim and asked if there's something I can play with when Eddie says he's going on a date"—that's odd behavior from him. Not necessarily bad, just odd. And after years of toeing the line, the question that has to be asked now is why? And, more importantly, why now?
Does this mean that Buddie is going canon? Not necessarily (and, before anyone freaks out, I'm not saying it's not going canon either; I'm just saying this isn't an indication). But The Buddie Problem, at least, in the way Oliver is addressing it, is something the Higher Ups would want to keep quiet for as long as possible, for whatever reason. Maybe because they intend to go forward with it. Maybe because they don't. But the fact that he's cracking the shades open and letting light through is deeply fascinating.
But, despite all this, it's important, also, to realize that, even with demolishing the good PR line he's always walked so carefully, Oliver still isn't promising us anything. He's still treading carefully regarding how we, Buddie shippers, will interpret his words. He's not claiming Buddie canon is a go and it'd be remiss to think that's the implication here when it's not. He's not that stupid, and he's not that cruel. But all of it is very curious.
So that's why a lot of us are looking at each other, and then looking at Oliver, wondering what the hell he's doing. Because he knows better, and we know he knows better. We know he's very good at playing this delicate game but right now, he's making moves that are... intriguing... to say the least. And it's not just him, even though he's the main culprit. 9-1-1's move to ABC—and this entire press junket since 7x4—has been rife with sensitive information being released to the public, starting with Lou's untrained self revealing that it was supposed to be Eddie and Tommy that were going to get together, and circling back around to... literally every single word Oliver has uttered in the past three weeks.
So. It's odd! As you can see. So I'm sitting back, and I'm waiting and seeing because something is happening behind the scenes, and I don't know what it is (and I don't even think it's bad!) but it is still very much happening. So.