Charter Marketing @chartermarketing - Tumblr Blog

Who’s Getting to Know You?

Who's watching you? Big Brother, Crazy Cousin, or Little Nikita #InternetPrivacy #FakeNews #AudienceTargeting

Who’s Getting to Know You? Big Brother? Crazy Cousin? Or Someone else?

Getting to know you, Getting to know all about you. Getting to like you, Getting to hope you like me.

We are social beings by nature. We interact with others. In each relationship we build we start by getting to know each other. We start by asking questions, spending time together, and learning more about each other.…

View On WordPress

Big Brother Isn’t Watching You

Big Brother Probably Isn’t Watching You - You’re Just Not That Interesting. But you are being tracked. And you allowed it.

Big Brother Probably Isn’t Watching You You’re Just Not That Interesting

OMG, did you hear? The CIA spies on people. OMG, that’s out-RA-geous.

It’s been a busy news week, but of course, most have been over the last 2 years, as we’re hit left, right, and center with an onslaught of information, news, events, leaks, interpretations, lies, and conspiracy theories. Which one gets the attention…

View On WordPress

#audience targeting #audience tracking #big brother big #big data #customer identification #eavesdropping #IoT #microwave camera #nosey #smartTV #snooping wiretapping #spying #the Internet of Things #wire tap #wire tapping #your microwave is watching you #your television is watching you #your TV is watching you

Facts not feelings

Leadership training focuses a great deal on the idea of using facts to move forward, especially in situations of contention, dissent, or set backs. Focus on the facts, not the interpretations. When you can put the emotions and individual interpretations, or as we like to call them, misinterpretations, aside, you can get right down to the issue at hand and make progress.

This…

View On WordPress

#buying motivation #emotions #facts #fake news #false information #interpretations #what is your value add #what makes a customer buy #WIIFM

Why Your Sales Team Needs a Marketing Budget

Blog post written for a client:

Your sales team used to thrive on driving the sales process. Your salesperson had the intel that prospects needed. Sales called, prospects listened, and your revenue increased with each closed deal.

Today, B2B sales teams in every industry have hit a snag. Sales calls are going unanswered. Buyer’s can ignore the sales pitch. The information they seek is available…

View On WordPress

#audience awareness #audience building #audience identification #business #business strategy #communication #community marketing #consumer marketing #content marketing #direct response marketing #engage customers #know your audience #lead generation #marketing analysis #marketing automation #marketing data #marketing strategy #smart marketing #story telling

How a Marketing Agency Can Improve Your Marketing ROI

Blog post written for a client

4

Marketing’s role in business is becoming increasingly important because the sales process has changed.

But for many businesses, it’s hard to see the ROI that the in-house marketing team produces.

Why isn’t the in-house marketing team producing the growth and leads your sales team needs?

Read the full blog post here: https://www.brightorangethread.com/blog/view/h…

View On WordPress

#accountability #audience identification #business strategy #communication #customer behavior #engage customers #know your audience #lead generation #marketing automation #strategy

Caller ID Has Changed Sales Blog post written for a client: You Can't Close a Lead You Can't Reach Sales used to focus on “Dialing for Dollars”.

Marketing really hasn't worked for us

Marketing really hasn’t worked for us

You’ve heard it many times, you may have even said it.

“Email doesn’t work for us.”

“Our audience doesn’t respond to ads.”

“Our customers aren’t on Social Media.”

“Direct advertising doesn’t work.”

“Our customers don’t come through our website.”

“Referrals are how we do business, so we really don’t need marketing.”

Oh Really?

(more…)

View On WordPress

#effective marketing #good marketing works #how to do marketing right #marketing influence #marketing smart #marketing strategy #referral marketing #smart marketing

The Reluctant Marketer

Recently I have been focusing more and more on working with very small companies. Most of my clients are either taken their maiden steps into the world of marketing, or have previously taken on some initiatives, at varying degrees of success. This is regardless of whether they’ve been in business for 2 years or 20 years. Despite having been in marketing for over two decades, this is been an…

View On WordPress

#affinity #audience awareness #audience building #audience identification #authenticity #blue ocean strategy #brand #brand image #business strategy #communication #conversational marketing #engage customers #gentle marketing #marketing and psychology #marketing strategy #referral marketing #story telling #the psychology marketing connection

Marketing is Not an Add-On Function I was recently at a marketing event and was asked by a newly minted graduate what I felt was the most important part of marketing.

#audience awareness #audience identification #blue ocean strategy #brand #business #communication #customer behavior #direct response marketing #know your audience #marketing analysis #marketing strategy #strategy

Marketing Costs Less than NOT Marketing

But Marketing does cost money, and time, and if you’re not a marketer, it will end up costing you more than just time and money. It will cost you customers.

As a small business, you’re not sure how to go about it. You probably have been relying on some basics, heavily on referrals, and a few ads or social tactics to start. But a the natural bump in new business referrals diminishes, you get the…

View On WordPress

Content Marketing Mistakes

This is a follow up to a previous post about confusing exposure with marketing. In the current environment, we are given a first row seat to a continuous stream of marketing tactics and initiatives, including the missteps. With so many people focused on the “latest fad” of content marketing (which is nether a fad nor recent!), this climate offers a chance to review what not to do.

My previous…

View On WordPress

#audience building #brand #brand image #branding #communication #content marketing #customer engagement #engage customers #marketing strategy #smart marketing

Trump is NOT an Expert Marketer

Can we just stop, please.

Imagine for a minute that the world kept saying that Trump is an expert, master at your chosen craft. Builders feel the same reaction, as do business people, educators, food companies, and writers. He claims so many specialties I’m sure you can find one in his laundry list of businesses, but indulge me for a few minutes.

This is not meant to be a political post (although…

View On WordPress

#accountability #advertising #bad marketing #brand #branding #cause marketing #con artist #election marketing #grifter #marketing strategy #marketing vs sales #pt barnum #public relations #shilling

Step by Step Guide to Customer/Lead Email Nurturing Strategy

Nurturing your customer through automated emails and lead qualification processes allows your team to focus on the higher quality leads who are closer to purchasing, reducing inefficiences internally.

Equally important is offering content and touch points to your audience that increases their awareness of your products, services, and support, while simultaneously learning more about their…

View On WordPress

#audience polling #behavioral analytics #communication #customer response #direct response marketing #engage customers #know your audience #lead generation #marketing analytics #marketing automation #marketing strategy #promotional marketing #understanding your customer

It started with a photo

During the recent difficult time of civil unrest, which of course put emotions on high, I responded to a picture posted on Linkedin.

The photo was one of a police officer, and included the caption

“Not in the News: Today, 1 million cops flawlessly protected you”.

I responded. I didn’t have to, and heard the voices of authority figures of the past saying not to, just leave it alone. But then I…

View On WordPress

#audience engagement #content marketing #cultural perspectives #digital engagement #empathy #reactionary writing #understanding #understanding perspectives

Copywriting and Ego

Over the years I’ve worked with a huge number and variety of writers, many amazing, some stellar, the majority are “good enough”, and a few are frighteningly confident with a lack of ability. Typically the bad ones are the ones who are good writers, but have developed an inflated ego that has made it impossible to deliver copy that works.

(more…)

View On WordPress

Companies Whine over Unfillable Positions

NOTE: I originally posted this back in July of 2012 on another blog. Sadly, the situation is the same 4 years later.

Get out your tissues for the poor companies who can’t fill positions.

Bloomberg.com (shocking?) posted an article in “defense” of companies not hiring, by claiming workers lack the skills they’re seeking for the positions.

Nice try.

(more…)

View On WordPress

How to Hire a Marketing Writer

I’ve heard many times that inside every marketer is a frustrated writer. To be fair, we all probably have 5 or 6 partially written novels, several screen plays, and one or two sitcom briefs at the ready. With the high visibility of the content marketing “trend”, more and more confusion from outside of marketing is muddying the waters.

Take a look through job descriptions and postings and you’ll…

View On WordPress

Trending Blogs

Recently Viewed Blogs

Charter Marketing