My Rockstars, Volume 1: Hassan Hajjaj
[The Guardian, 25th October 2012]
“Take, for example, friends, Simo Lagnawi — gnawa-player, member of London-based "eclectic groove adventurers" Electric Jalaba — and Paris-based Kora-player Boubacar Kafando: "the stuff they're wearing is all theirs, apart from their sunglasses, shoes, headband…"
The frame around this portrait is a neat shelf crammed with 7 Up and Coca-Cola cans, symbols of a burgeoning import market, the artist explains, designed to "trap the eyes, bring the viewers to your work."
The design of the frame is important, he says, "I'm trying to create something which has as much of my identity as possible … something that is fresh in Europe and Africa … it's like when you see the jars and the sweets in the shop as a child."
Do you feel there's a difference, I ask, presenting work in Morocco and London?
The frames, he says, give people something "quite immediate" to react to, whether it is in Morocco or London. They harness "the power of brands as a sense."”
http://www.theguardian.com/world/2012/oct/25/moroccan-rock-stars-hassan-hajjaj
















