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Watch: John Cena continues, “So, let’s try this one more time. Close your eyes.”
Here’s the gifset to the video I posted earlier!
Well done, John Cena!!!
Reblogging ICYMI
Not all heros wear capes.
I watched this documentary on PBS. To anyone who doesn’t know. These are abortion clinics in the South. There are very few down there. The laws to get abortions are so out of control that they had to send a girl who was pregnant after being raped, back home. It’s horrible how people don’t think about certain circumstances because of their religion. These people then go into politics and fuck everything up.
http://www.pbs.org/wgbh/pages/frontline/twenty/watch/abortion.html
frank ocean for calvin klein 2016
Here are 15 things your city can do right now to better promote justice in policing
30+ Resources to Help White Americans Learn About Race and Racism
WRITING INTO THE DAY What is the message of this campaign? Purpose, audience, mode, medium, rhetorical appeals, style, design. Is it effective?
The message of this campaign is that people should work to end slavery internationally. This organization world to educate students and bring students together to protest and support the organization. The purpose is to make people aware and grow their campaign against slavery. Their audience is students or faculty that don't already know about the organization. The mode is visual and the mediums are chalk writing on the sidewalk and poster. This uses a little pathos since slavery can make people feel bad. It also uses ethos since it is connected to an international organization and its a very controversial topic. The style is very simple like a middle school project. The Design is just very basic. The poster just has everything organized very neatly and kind of aesthetically pleasing. I don’t think this would be very effective. It doesn't catch people’s eyes and it doesn’t give the information simply enough for someone just walking by.
Viral Marketing
Viral marketing is the way that companies and individuals spread their ideas to a large audience. The large audience is achieved by word of mouth, but it does not always work. There is a formula used to achieve the highest number of audiences. In “7 tricks to Viral Web Marketing,” Thomas Baekdal reveals that the formula to an effect viral marketing campaign is through a seven step process. In order to be successful, the viral marketing campaign must “Make people feel something” (Baekdal), “do something unexpected” (Baekdal), create a meaningful storyline that does not resemble an advertisement, “make sequels,” and allow for easy access to audiences, easy sharing, and easy ways to comment. When these steps are achieved, campaigns using viral marketing may succeed. In addition, the media being used for these campaigns is also essential. Using a source of authority, such as a professional football player on the effects of CTE to tweet your campaign would allow for a large number of people to access one’s ideas. When launching these campaigns, networking can jumpstart a campaign, so knowing someone with a large following and getting them to help in the campaign by blogging or sharing your ideas can make viral marketing successful.
Great definition for viral marketing! Really like how you mentioned the individual articles and perfectly answered the questions. Wish i had thought of that lol!
Viral Marketing
Viral Marketing is a technique used to increase brand awareness and/or product sales. The purpose of using such a technique is to initiate a viral phenomenon through social media. Once one person sees it, they’ll repost/retweet/link to the ad for their followers/friends to see, and then their friends/followers will repost it for their followers. In order to create a successful viral marketing campaign, one must utilize the appropriate mediums to supplement the distribution of the ad. This is referred to as seeding, and it is a crucial factor in the process. Some campaigns who are deserving of going viral don’t because they don’t use the mediums and genres appropriate for their message. With a viral marketing campaign you want your viewers to feel something from it since this will make them want to share it with others. “Feeling something” can be various emotions like happiness, anger, scared, etc. Since almost everyone is on some form of social media, things can spread rather quickly but this depends on how it is delivered as well as what the audience does with it. Some of the best viral marketing campaigns have been a series of related and recognizable ads. Viral marketing could be thought of as the spread of a good, purposeful virus.
I like how you described when viral marketing is effective. Great understanding of wanting to make the audience feel something! I wrote the same.
Viral Marketing
Viral marketing is just how companies advertise their products with a somewhat snowball effect. They perfectly construct their advertisement so that it is perfect to be shared and spread to as many people as possible, like a virus. Viral marketing has always been around thanks to the word of mouth method, but in today’s world companies are able to go beyond and reach a larger audience with social media and the internet in general. People are now able to share with their friends, connect with the companies, and get tricked by mind tricks. This type of marketing can take many forms. It can be anything from something that starts controversy to something that hits someone in the feels. This type of marketing works perfectly when people feel the need to share something, discuss something, or make a chain reaction. The time things are posted and other situations definitely make a difference, but its all about what the content will make people want to do. It needs to also utilize Pathos for a big effect! When people get passionate about something they will either open up their wallets or compensate by sharing it to people that might. One very important key though, in my opinion, is to let the audience know the influence they have on the campaign, but not heir full influence, because then they get the sense of being used.
WRITING INTO THE DAY Is the book always better? Name a book that was not better than the movie and explain why. OR Choose a text (book, poem, song, video game) and explain what choices would need to be made to remediate it into a movie.
To say books are always better than the movies is just a very subjective statement that I do not agree with. There are a lot of components to transforming a book into a movie and it can sometimes make the experience better or worse. When turning a book into a movie it is hard to compress hundreds of pages into just two hours on the big screen, so if the book is only good for it’s detailed and specific stories, then it might not work in a two hour movie. People must also consider when the book was written, the technology it requires to make the movie, when the movie is going to be made, and many other things.
One movie I thought was better than the book was called A Room With a View. It is a British novel from the early 1900s and British film from 1985. I believe that the movie was better than the book because of the time periods. It is a movie about tourism and cross dating between rankings due to tourism. This was a new concept in the early 1900s, but the movie was able to perfectly target the 1985 audience.
WRITING INTO THE DAY Choose your favorite story (book, movie, tv, etc. Fiction or nonfiction) Who are the characters? What is the setting? What happens in the story? (Plot) What’s the central conflict?
Now, perform a rhetorical analysis on the story. What’s the rhetorical situation: Purpose, Audience, Rhetorical Appeals, mode, media, genre conventions, style, design, sources (inspiration).
One of my favorite books is The Giver. The main characters are The Giver and Jonas, the receiver. This story takes place in a utopia turned into dystopia. In the story Jonas finds out he is the receiver and gets to see what the world was like before this “utopia.” So he gets a way to share the memories with the people and go back to a society with feelings and all the “bad” things.The government does not want the memories to be released so this causes a conflict. The purpose of him going around trying to share the memories is to have the community go back into a regular society with all of the things people fear. He has to convince people and deceive the government in order to find a way to release all of these memories. So he must use pathos to lie and relate to the people in the society so they don’t notice he's doing something fishy. This is a book with a lot of descriptive language so the audience gets a visual of this society. Its a part of the utopian drama genre and just once again goes to show that every utopia can become a dystopia.
Narrative Genre
My issue has to do with the gender gap in the computer science community. There are not enough women involved in it, and people within the community see this a disadvantage because there are so many brilliant females out there that could be extremely beneficial to this community. I can see how a narrative could be beneficial to my topic. I could tell stories about women who have decided to pursue a career in computer science and how they have benefitted from them. These stories could address issues that might intimidate or scare off girls from entering this field. Also, if it comes from the perspective of another woman who pursued computer science, it can comfort and perhaps debunk any wrong ideas that girls might have with respect to majoring in computer science. A narrative is more personal than just stating facts, and I think it is beneficial for a reader to be closer to the author because it opens up more opportunities to create connections between them. Take dieting articles for example. You can get have one article stating a bunch of facts and numbers as to how many grams of fat you can lose if you follow this schedule or this meal plan. Or, you can have someone tell their story of how they managed to lose weight and what they did. It’s more relatable, and if the author tells you how they did it, the reader will believe that they can do it too.
Love your topic and ideas to tell the personal stories to enhance your narrative. Maybe you could also see if there are any narrative strategies you could use to reach out to males in the computer science community too in order to inform them that this inequality is an issue.
Journal #5
My issue on police brutality can be heavily benefitted by the use of narrative genres. Using the direct language of my interviewee, Master Deputy Lorraine Jordan, will establish credibility, or ethos, to my piece. I can, for example, write a short memoir about Jordan’s career with law enforcement, recreating her experiences for readers. I can also take the same idea of a memoir, but have it be from the perspective of an officer who has experienced police brutality first hand, adding to the credibility of my piece as well as creating a personal connection, which will provide pathos. The way I plan to use the narrative genre in project 3 is by having a visual element to draw attention to the issue I will be covering. Therefore, I will try to create a graphic memoir or possibly a photo essay, following a previous police brutality case. The narrative genre will also help my issue due to its sensitivity. I will be covering police brutality, but from the unpopular opinion of having to support the men and women in uniform who put their lives at risk to protect and serve our communities and our families. The narrative genre will help with the pathos I need to get people to think about the lives of the officers.
you have some really good ideas to bring out that pathos! Its also good that you want to be safe in bringing up such controversial and sensitive topics. Definitely wanna be considerate of your audience and who can handle “the facts.”
For my issue I had to really look into nutrition and got to see just how little people really know about where they can get the nutrients they need. Speaking for the vegan community and the issue of getting the proper nutrients will be impossible without the use of narrative genre. This is the main genre needed to establish ethos and credibility, so I plan to do so with the research I gathered as well as my interviewee’s thoughts. I would have to state and explain the different ways vegans can and should eat so they can stay healthy and balanced. Personal stories and making it seem like anyone can do it will also be helpful when creating content aimed at those outside the community. i could also target the audience with a bit of pathos and add a little of information on the mistreatment and abuse of animals for non-vegan products. A lot of my research consisted of narrative genres as well so I do plan on using that to better tell the story of a life without animal products. it will definitely be a way to get people in the community to be stronger in their lifestyle and those outside of it to want the full story.
Ted Talk
Jane McGonigal’s Ted Talk was centered around using video games to, in a sense, increase one’s life. Her audience taThe audience she was likely targeting were young adults as well as older people that were likely educated and seeking to become more educated. Pathos was used a lot during her presentation by mentioning people’s regrets while in their death beds, her personal experience with suicidal thoughts, and the idea that video games could possibly help people live longer. Of course everyone wants to live longer, but she was able to use logos to explain this idea. Through science and other social experiments she was able to reach her main point that one’s life could be extended by 7.6 minutes. This ‘miracle’ game, Superheater, was essentially a way for one to boost their social, physical, emotional, and mental status in order to help the them live longer and get over things, such as depression (the same way it helped her-- she's wearing bright clothes and presents herself as a positive and happy person.. Her proof through science and personal experience definitely made the conclusion that video games are not a waste of time.
WRITING INTO THE DAY What is the rhetorical situation? (Audience, purpose, rhetorical appeals, media, mode, use of genre conventions, style, design) How does the media craft the message? If you were to remediate it, what would you change?
This picture is aimed at kids and adults with kids that play with legooducts or are star wars fans. The purpose is to use the picture in order to recreate a story most people already know and show the audience what is really going on through Lego characters. This uses pathos since it hits the person right in the feels with the character in the back wanting the girl and being ready to show his love, but having her taken away. This is often used to connect with the audience since everyone feels like the underdog. The media is visual since it is a picture and it uses toys.The mode is digital advertisement. This uses the sci-fi genre as well as romantic. It has a very simple design with a one-color background. The media does a great job of using the toys to re use something that is already purpose through a different genre and for a new audience. i would change the annoyingly bright red background and make it something a little softer.