Viral marketing is the way that companies and individuals spread their ideas to a large audience. The large audience is achieved by word of mouth, but it does not always work. There is a formula used to achieve the highest number of audiences. In “7 tricks to Viral Web Marketing,” Thomas Baekdal reveals that the formula to an effect viral marketing campaign is through a seven step process. In order to be successful, the viral marketing campaign must “Make people feel something” (Baekdal), “do something unexpected” (Baekdal), create a meaningful storyline that does not resemble an advertisement, “make sequels,” and allow for easy access to audiences, easy sharing, and easy ways to comment. When these steps are achieved, campaigns using viral marketing may succeed. In addition, the media being used for these campaigns is also essential. Using a source of authority, such as a professional football player on the effects of CTE to tweet your campaign would allow for a large number of people to access one’s ideas. When launching these campaigns, networking can jumpstart a campaign, so knowing someone with a large following and getting them to help in the campaign by blogging or sharing your ideas can make viral marketing successful.
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