Year Zero is one of my favourite NIN albums. I watched the ARG unfold in real time back in 2007 and was obsessively looking for clues along with everyone else on ETS. I was 12 years old so I wasn’t particularly good at this (I found 0, I didn’t even find the ones in my own copy of the CD) but I still have extremely fond memories of the whole experience. This is just a little compilation of my favourite ARG moments that I still think about sometimes all these years later.
TOUR SHIRT - FOUND FEBRUARY 12TH 2007
This is the thing that kicked off the entire ARG. The highlighted letters spell out I AM TRYING TO BELIEVE and lead to the discovery of iamtryingtobelieve.com and subsequently many other websites and elements of the Year Zero world.
THE PRESENCE AUDIO SPECTROMETER - FOUND FEBRUARY 14TH 2007
On February 12th a USB drive was found in a bathroom stall in Lisbon, Portugal. The drive contained a mp3 for My Violent Heart with some odd static at the end. When ran through a logarithmic spectrometer you can see the above image of The Presence. On the album the static that makes the image is moved to the end of The Warning.
BILLBOARD - FOUND MARCH 11TH 2007
This billboard was discovered after its location was posted on a flyer at a NIN show in Brixton, UK. It depicts the words Operation Swamp 0000 and references to The Brixton Uprising of 1981. This lead to the discovery of operationswamp0000.net and expanded the Year Zero lore outside of the USA, confirming the UK also has a totalitarian government. The UK’s government seems to focus more on monitoring and controlling its citizens via cameras and chips with virtually no religious angle (extremely rare UK win I guess??)
[Some background on the Brixton Uprising (Also known as the Brixton Riots) - In 1978 future British prime minister and all round evil being Margaret Thatcher (we had a street party the day she died) stated that the UK "might be rather swamped by people with a different culture". Years later the police would be granted more powerful stop and search laws, which allowed them to search and arrest members of the public when it was believed looked suspicious, regardless of if a crime had been committed. This law was of course disproportionately used to target ethnic minorities in working class areas such as Brixton, Toxteth and Handsworth. In April 1980 the police would begin Operation Swamp 81 (named after Thatchers swamp quote) in Brixton where 943 people would be stopped and searched, with over 80 being arrested within 5 days. On April 10th a young black man, Michael Bailey, was stabbed and more than 200 people would turn on the police after rumours spread that the police had left him to die. On the 3rd July later that year another black man, Leroy Cooper, was violently arrested by police in Toxteth. The nearby crowd attacked the police and this would then evolve into full scale riots over the coming days]
FIRST OSR MEETING - APRIL 18TH 2007
On April 13th a group of fans that had received an email from the Open Source Resistance website met under a billboard and were given ammunition boxes filled with resistance propaganda and phones. The phones came with a note stating: "If you are 18 or over, and will be in the Los Angeles area Wednesday, April 18th we need you. If not, give this hardware to someone else. This phone is your membership card to the resistance. Within the next few days, we will use it to contact you with details of this first resistance meeting. It will get you and one friend through the door. Keep it charged, and keep it with you at all times”. On April 14th and the meeting place for April 18th would be confirmed. After gathering at the location they were picked up by a bus with blacked out windows and taken to a warehouse. Once inside there was a speech then NIN would perform a set, during The Frail a SWAT team would enter to break up the show. Most of the fans were chased through the warehouse complex back onto the bus but some were dragged away by the police, members of NIN were also detained and attacked by the police.
I’d never seen an album release like it before, hell I’d never even heard of an ARG let alone followed one. To be honest I’ve never really seen an ARG like it since either, it was so massive and incorporated so much. Usually when you look back on things from years ago they seem sort of quaint or primitive, but the Year Zero ARG has aged so well (sometimes too well given some recent events)
I was already on board with his sweet wholesome open-to-love-and-nurturing heart but I was fully unprepared for getting to that last tweet and seeing how off the hook HOT dude is