Simplification

[dezibritt-blog]

Public Relations: Final Project and Thesis

This is finally coming to a successful end. I have enjoyed every lesson learned and experienced gained throughout this journey of mastery. The course of PR final project and thesis started with a bang. We jumped into theoretical frameworks to assist public relations practitioner to understand the relationships of communication, information, and media. We integrated our new acknowledgments into our final project of our thesis. The thesis assignment pertained to developing with the situation analysis for the client’s organization and its publics, the research plan, campaign plan, and measurement and evaluation.

 The analysis of career development discussion encouraged us to engage in the career advancement department to assist us with our employment search. During the employment search strategically viewed the employment qualifications and compare our credentials. We utilized our social media platforms to professional appeal to our potential clients and employers. Included in our social media platforms, our website was structure into professional website as well with accessible social media buttons, easy to read text, professional color schemes, and professional website domain email address. The title and acknowledgement, executive summary, and appendices for thesis were developed.  

 While encouraging the class to take advantage of the career development and advanced department we developed our resumes, cover letters, and client pitch letters in order to enhance our career advancement with potential employers and clients. We analyze one another to give constructive crictism to our peers.

We created a Pecha Kucha presentation that allowed us to communicate through engaging pictures of twenty slides with only twenty seconds per slide. The Pecha Kucha was an image descriptive presentation of our thesis.

 The final capstone project was to revise the elements of the thesis for the final draft. In addition, we created and/or revise our website to be professionally presented as an online portfolio for potential employers and clients.

 This final course of PR final project and thesis is beneficial to the masters of Arts in public relations program because the essential aspects of grooming the students for success towards their future career in public relations is definite throughout this course. Developing with career advancement skills, completing our thesis with our capstone client, and building our online portfolio while utilizing social media platforms our tools we needed to move forward with success. I feel completely prepared to perform as the highest level of expectation with potential employers and clients after this course. My personal confidence has risen to new heights with every course within this program and now I am complete with the tools and techniques I needed to become a successful public relations practitioner. Thank you for the bottom of my heart to Full Sail University for creating such a platform for me to receive such a phenomenal degree and to all my instructors who work effortlessly to make sure I had nothing but the best knowledge.

[dezibritt-blog]

Mastery Journal: Online Media Room

This journey of mastery is closely coming to an end, throughout this program of achieving my second graduate degree in public relations this course of online media room has taken my tactics and strategies to the ultimate level of executing all my public relations objectives for my potential clients. The course introduces the class to the fundamentals of an online media room and we were inspired and encourage creating one for our capstone client. As we created the online media room we added substantial information and examine and compared and contrast major organizations’ online media and/or newsroom. We were directed to the correct themes, layout, designs, and content to implement within our online media room for our clients.

 Moving along throughout the course we created a capstone project video snapshot of our objectives, strategies, and tactics of our capstone client project. We also measured our current benchmark progress and future challenges. In doing so, we learned the true definition of a public relations campaign objective, strategy, and tactic. As we progress into week three, we were directed to add an additional five content pieces to our online media room. Our peers were to evaluate the complete online newsroom for our capstone client project and further evaluation of our content marketing was examined.

 Finally, in week four we utilized the great resource of Storify to create more social media content for our capstone client. We had to include relevant media transitions of media elements such as, twitter tweets, YouTube videos, and influential articles. Overall, the course of the online media room instilled and implement valuable content marketing techniques and skills that will be influential to my potential clients. The online media room is a content marketing strategy and tactic that I can benefit from in my personal attributes, as well as professional with an online portfolio.  

[dezibritt-blog]

Reputation Management Strategies

As my journey to mastery closely comes to an anticipated end, I’ve valued and appreciated every course along the way. As I complete the course Reputation Management Strategies my competence of how to successfully represent my potential clients prior, during, and after a reputation crisis situation. Each week the curriculum progressed with aggressive and challenging assignments that focused on critical thinking skills as a public relations practitioner. The aspect of these skills perfected how to manage the client’s reputation through consistency, assertiveness, organization, knowledge, and eagerness. These skills were taught throughout the course by conducting research, evaluating methods and image reputation through all constituent groups, stakeholders, and public groups.  We began the course off with utilizing these skills and developing a research proposal for evaluating the image of our client and developing what overall image was through the eyes of a key specific constituent group. As we evaluated image reputation, we created a media list. The media list contained media correspondents that would report on our client during crisis, not during a regular public relations campaign.  We took it a step further and interjected ourselves will fully managing our client’s reputation, in order to be fully prepared for a potential crisis, we research possible business review site that could been relevant to the client’s reputation overall.

 The final two weeks of the course we focused on developing a crisis communication plan specifically for our client’s. There were key principals included in this crisis communication plan such as, the executive summary of the client current status, the description of the crisis communications team, who the stakeholders and public groups were currently, the survival crisis kit/checklist, the employee media policy, the messaging criteria during a crisis, and the social media communication management. After all the fundamentals were established we ended the course with the research presentation, which evaluated and revealed the image reputation through a key constituent group. I chose to evaluate the constituent group of my client’s existing customers. For my research I conducted three interviews and documented my reasoning (introduction), methodology, findings, results, and conclusion.

 Overall my experience throughout the course of RMS I favored one assignment in particular, which was researching the business review sites. This assignment allowed me to take into consideration the various sites that could effectively and efficiently benefit and/or harm my potential clients’ reputation. I feel like there was no corner left unturned with learning to develop and manage my potential clients’ image and reputation, in order to gain full control of any potential crisis situation. As well as prepare me to maintain, develop, and execute a crisis communication plan for proper precaution. These skills enhance my professional and personal life through enhancing my organizational, researching, and critical thinking skills.

[dezibritt-blog]

Mastery Journal Event Marketing and Production

As my journey to mastery closely comes to an end with the course Event Marketing and Production is has been a wonderful journey. Over the course of 9 months every individual course has complimented knowledge to gain techniques and skills in public relations. The objective to plan, market, produce, pitch, design, interview, and overall give a professional the strategies to successfully market and produce an event.

 As the first week started, the assignment began to challenge to into depth of the actual definition of the word event and how to organize, plan, and execute an event. Along with becoming familiar with the basic definition and fundamentals of an event, we then create an idea of what online event to distribute to a target audience based on what we know. Moving along to week two we are giving the fundamentals on how to pitch our events through creating an online flyer. Then we took the time to sit down and interview an event planning professional and gaining the needed insight on what it takes to be the leader of planning an event was amazing.

 As the course of Event Marketing and Production came to an end, we were given the assignment to create and distribute an online webinar. We execute this webinar through Google Hangouts and were able to conduct a live streaming through our personal websites. We critique one another on our webinars and gave each other encouragement as we completed one of the most challenging assignments within this course. During our last week we were given the opportunity to attend a live event and create a multimedia report or create a professional flyer for an event through the Adobe software.

 Overall this course has challenged me to step into another lane within event marketing. Professionally this course has enhance strategic skills to execute any event by allowing me to utilize how to plan, organize, pitch, produce, design, and market any event for my clients. It has made a profound addition to my professional and personal attributes. I am not even more confident within my profession and personal life because I have skills that make me more marketable and valuable. This journey is truly wonderful and I can’t to see what the next course has in store for me!

[dezibritt-blog]

Market and Consumer Research Analysis

The journey to mastery has improved my ability to preserver through obstacles that may have been easy for someone else to give up. This course market and consumer research analysis required me to become a researcher. The course encouraged me to increase my critical thinking skills. Every assignment complete brought me closer and closer to becoming a research analyzer that executes with accuracy.

 The introductory assignment supported the ability to accurately form a consumer analysis that allowed me to create a buyer persona. The consumer analysis took a look into the specific target market and the development of the target market survey or focus group. In order concisely develop a consumer analysis for your client a full understanding of the client’s target market is critical. As the course moved along considering your client’s competitive and the company’s SWOT analysis became the main focus to create longevity for the company. Of course your target market and consumer are both extremely important to your company’s focus but knowing who is in the game with you, what they have to offer, and what they don’t offer; will establish how your client compares to its competition.

 Research and critical thinking skills were extended as we created a keynote presentation of the results and research of the target market for the client. A descriptive analysis was given to present what campaign I chose to enhance my client’s efforts to increase their target market interaction and consumer. As well as what research I conducted to assist with defining the campaign I chose was displayed. The results of the campaign that was set in motion were also revealed during this presentation. The finale of the course was the integrated marketing communication strategy that gathered all research analysis to be presented on a platform to properly evaluate the client’s potential within their target market and consumers.

 As this course has come to an end the content developed the research and critical thinker skills with myself. As I moved forward in my professional and personal life I can be aware of the specific aspects that revolves around making a consensus decisions that involve the longevity of my career and livelihood. Therefore, each decision you make either professional or personal; you have to evaluate each possible solution. I truly enjoyed this course because it challenged me to go above and beyond my average research and critical thinking skills and techniques.

[dezibritt-blog]

Social Media Metrics and ROI

As I end my sixth course of Social Media Metrics and Return Of Investment (ROI) this journey of mastery is half way completed. My public relations strategies were challenge in this course to say the least. Social Media has metrics and ROI that are extremely beneficial to my social media and public relations campaigns.

 The assignments lead me in the right direction to measure and monitor my public relations efforts through social media platforms. I understand the analytics of engagement through my website Google Analysis which reflected my weakness of not producing Search Engine Optimization throughout my personal website/blog. The analysis allowed me understand what my visitors were doing while visiting my site, how much time they spent, and if the content was engaging to my target audience.  

 As we progress through the course we learned how imperative SEO content truly is, how we can intergrade keywords to the fullest potential and utilize a content strategy to enhance our social media efforts to produce more successful public relations campaigns. We discovered the most influential way to produce and utilize keywords through evaluating our website/blog and Google Ad words through the keywords tool.

 Our instructor introduce us to our final project pitch, which allowed us to take some adequate time to discover the brand we would be conducting final project thesis for. This process created the platform to evaluate every aspect of how our public relations efforts would benefit the brand and why the brand needed our strategic public relations efforts. This assignment gave us the opportunity to weight all outcomes of your thesis and theories of our public relations strategies. Also, we introduce to Key Performance Indicators (KPIs), which are factors of any campaign that allow you to see your results. We produce KPIs, the tactics, and metrics for our final project pitch brand, in order to develop a social media campaign.

 As I continue my journey to mastery I will apply these techniques and strategies to as an effort to be more organized and analytical in my professional and personal life.

[dezibritt-blog]

Get up and get moving! Never ask for approval when it comes to jump starting your goals! Even if you hit some bumps in the road, just keep moving forward! #focused #goals #lifegoals #motivation #determination #jumpstart #morningmotivation #dreams #aspirations #life (at Campcreek)

[dezibritt-blog]

Everyday is an opportunity to fulfill your dreams! Holding back is not an option. But do understand everything is a process! Understand and be patient with your journey! Be productive and positive. God will do the rest🙏🙌 #blessed #blessings #faith #determination #motivation #aspirations #goals #dreams

[dezibritt-blog]

L | I | V there can Only be 1 Me .. 💜💋😏 #beu

[dezibritt-blog]

Innovative Public Relations Tools and Resources

As my fifth course Innovative Public Relations Tools and Resources comes to an end, I have reflected and determine that the objectives of this course were met. Each week of the course content elevated my skills to execute the innovative tools and resources of public relations.

 As the weeks progress we learned to utilize these specific tools and resources by branding ourselves on social media. Developing a brand story video encouraged me to tell my story behind my drive to move forward in the public relations industry and why I chose to pursue this career. In order to brand yourself and the clients I serve, acknowledging the trending social media in this new age will boost brand awareness. Acknowledging trending social media involves the professional’s accuracy on the proper way to utilize the network. Experiencing hands-on assignments with social media interaction through creating, auditing, integrating, managing, executing, and analyzing trending social media was beneficial to my career professional. The content encourage us to research the best innovative tools and resources for our careers and develop an analytical review on what trending application is best to utilized based on personal experience and opinion. Along with developing and producing our brand story, our course ended with an additional branding assignment that contributed to developing our personal website. Creating a media page for my personal website added an online media work portfolio.

 The course activities enhance my professional and personal techniques as I enter my desired field of public relations. As enter this competitive and demanding career, I will be prepared with skills and confidence to deliver my expertise. Personal development is imperative when you are developing a professional reputation. Securing professional confidence with knowledge, creativity, and ethics elevates my personal capabilities to execute and dominate in my field.  Overall this course has secured my confidence as I moved forward in this program and in my professional and personal life.  

[dezibritt-blog]

Usie😍💋😘 Great performance #wcw @jackiechristie #vh1 #bbwla #shellygarrettsbeautyshop #atlanta Nice meeting you😊 (at Atlanta, Georgia)

[dezibritt-blog]

When that #facebeat w|o a #filter 😝😝😝😘😘💋💋💋 #lostfiles #summerdays #shades #hightopfade #blonde #fashion F.Y.I. I miss my blonde 😩

[dezibritt-blog]

Life 101: #changeyourthinking #changeyourlife #lifestyle #lifegoals #determination #motivation #aspirations #focused #positive #positivevibes #branding #pr #marketing #publicrelations #priceless

[dezibritt-blog]

God is always in control. You can't stop what God has for Me🙏🙌 #womenbychoice #womenempowerment #womenentrepreneurs #selfconfidence #priceless #pr #marketing #branding #publicrelations #motivation #determination #atlanta #atlantanetworking #iLuhGod (at Campcreek)

[dezibritt-blog]

Beautiful Sunday in Atlanta 🌞☺️😊😚😘😍 Headed to Beauty Shop play #sundayfunday #sundays #sundayplay #shellygarrettsbeautyshop #shellygarrettentertainment #branding #atl #atlanta #atlantadays (at Cumberland Community Church)

[dezibritt-blog]

S M I L E | Embrace the day a new outlook | Encourage Yourself | Put God 1st #morningmotivation #anewday #iLuhGod

[dezibritt-blog]

I could've said it better myself @womenbychoice #motivation #focused #focusedontheonesthatlovesme #support #appreciate #priceless 💯🙏🙌 #latenightthoughts #latenightmotivation