Tis But a Scratch
Malcolm Gladwell wrote the article titled āSmall Change: Why the revolution will not be tweetedā and I found it irksome to say the least. As someone who has used Twitter for 40% of their life I have seen Twitter evolve into a great mechanism for change, in both documenting and facilitating it. To *reluctantly* give Malcolm some credit he wrote in a less popular time for social media; pre-Tr*mp, and when you could freely use the word ātweepsā without deactivating your account from cringeworthy-combustion.
Halo time :) talk later tweeps :)
ā Katie Tomsett ā” (@ktmeep) October 30, 2010
But it wasnāt drastically different. Gladwell unfairly underestimated the pivotal role social media has had to play in present day activism when he suggested the scale of uprising seen on the internet cannot be comparable to past activism.
Heās right it canāt be compared because he is applying new ways of mobilisation and connection to a time when social media didnāt exist. His main argument is against the āweak-tiesā of social media and the lack of central leadership leading to conflict and chaos. Yet if we look to OāNeil (qtd in Lindgren 167, 170) we see that the internet is full of hierarchies, even if the ācyberchiefsā manifest themselves as the platforms. Gladwell fell victim to his own critique of being too narrow in scope by overlooking the ways in which the internet can provide structure, and its capacity to circulate (Jenkins).
Reading Gladwellās piece felt similar to Turkle reminiscing on the pre-web days. Both have hypocrisy in their narratives. For Turkle spoke of reduced empathy but failed to recognise how the internet can enable us to expand it. For Gladwell he speaks of activism that started off small and generated larger responses as time went by but didnāt apply this to the online. I would argue this is how almost every # movement starts and they have real consequences (just look at #metoo). For me, social media activism has allowed me to play a part in offline movements across the globe (#womensmarch), itās enabled me to attend last minute anti-trump protests, and even participate in supposedly trivial things like #catsagainstbrexit. Sure, my cat didnāt didnāt make enough of a ripple to stop *sighs for the next 100 years* Brexit but it did generate real and meaningful conversations between my friends. So, what impact will social media activism continue to have on the offline world? Well, I believe we have yet to scratch the surface.
Kween Betsy loves her independence but even she knows we are #StrongerIn #CatsAgainstBrexit pic.twitter.com/LBQliCbK65
ā Katie Tomsett ā” (@ktmeep) June 22, 2016
>Works Cited
Gladwell, Malcolm. Small Change: Why the revolution will not be tweeted. The New Yorker, 2010, Online Article. [date accessed: 20/11/17]
Jenkins, Henry. Twitter Revolutions? Spreadable Media, 2013, Online Article. [date accessed: 30/11/17]
Lindgren, Simon.Ā Digital Media & Society. Los Angeles, Sage, 2017, Print.Ā
Turkle, Sherry. Stop Googling Letās Talk. Nytimes.com, 2015, Online Article. [date accessed: 30/11/12] https://www.nytimes.com/2015/09/27/opinion/sunday/stop-googling-lets-talk.html?_r=0
Side note
I am SUPAH sorry about the āKween Betsyā, just a strange coincidence you share the name of my number 1 social media content generator...Ā ĀÆ\_(ć)_/ĀÆ









