THE G WORD
I wrote this blog months ago. It’s time to share my story and some exciting news! I’m re-branding my business to include herbal education, workshops, and more! The entrepreneurial journey has been fun for me as I grow and expand my offerings. I am so happy to offer skincare and beauty services, but my practice has evolved into so much more. The following true story is told from my heart and I hope you’ll embrace my new brand with enthusiasm and support. This is my story from Gypsy Skin Spa to Wild N Rooted.
It has been brought to my attention recently that a word exists. This word is part of our English language and our cosmology. This word has many meanings, it is powerful, controversial, and mysterious.
Gypsy.
Some people believe it to be a racial slur, others believe it to be a lifestyle and some have no idea what the word is, means, where it comes from, how to say it, or even care. You can see where this may cause some issues and concerns. Due to its controversial nature, I used it once, but will refrain from using it moving forward out of respect for those reading this who deem it offensive.
This is my story and how I birthed my lifestyle brand in 2015. This word resonates with me deeply in a very authentic way. It is an expression of my being. After being attacked online and accused of being a racist, I strongly felt the need to tell my story. I want to talk about it. This dilemma, this idea, this age of offending is an opportunity for education and to begin co-creating a high vibe around the label.
You see, our English language is convoluted in historical accounts that many of us didn’t even know existed. For instance, the word “Bucket List” actually comes from hanging someone by “kicking the bucket” out from beneath them before they die. Did you know that Hooligans are associated with the Irish? Vandals, the Germans? The G word are associated with the ethnic group, Roma or Romany, who immigrated into parts of Eastern Europe. The locals thought they were from Egypt or Egyptian (hence gyp) which we now know as they begin to have a voice in literature and other cultural affairs. They identify with Roma, Romani, Romany, or Rroma. I’m what you call a European Mutt, which is essentially a dog mixed with who knows what and I don’t like it very much. Alas, society has deemed that description appropriate.
My focus is on the positive aspects of the G word discussion and how we can use it to free the people under this guise, not slander them. More importantly, that we stop grouping people together and/or generalizing, stereotyping subgroups of people or minorities in the first place. There are good people and bad people. Period. There are all types of different people in this world. I mean, there are ALOT of us! We have different ideas, perspectives, opinions, customs, foods, languages, fashions, economics, currency, status, religions, and experiences. This all happens simultaneously as life spirals along, upwards and outwards.
My personal story regarding this particular identity began when I was 30 years old, also known as my Saturn Return, when the walls around me would literally come crashing down. My roommates and I were residing in Marina Del Rey, CA and we all lived peaceful, independent lives. A large development company purchased the property and our landlord told us to vacate. During this time, I also lost my job and couldn’t afford to pay my bills. A dance troupe that I created and adored fell apart at the seams and my Grandmother passed away. I went on unemployment and moved back in with my parents. Welcome to the Boomerang Generation.
Although grateful for this landing, it was uncomfortable. I got a part time job in a small salon, but my business couldn’t thrive without clientele. Soon enough, I decided to go back to College in Fullerton and soon I found myself back in Los Angeles living in West Hollywood. This was an interesting time. I had ditched an abusive boyfriend, my car was broken into, very important documents like college homework and documentary drafts were stolen. I was drunk most of the time falling into a deep state of depression. I had also discovered Ayahuasca as a medicine, something that would change my life in the most extraordinary way.
Still to come at 32 years old, I was forced to file Bankruptcy, the banks wouldn’t accept my income loss or life changes. Eventually, I found another spa in Redondo Beach, CA and moved into a room with the generous Persian couple who owned it. A month later, I met a nice Indian man in Hawthorne and I rented a room from him. He was a single father with a daughter and a gorgeous white Shepherd named Bella. To supplement my income, I began working as a cocktail waitress while developing my clientele. No more than 3 months later, the restaurant folded. My inappropriate employer kept my last paycheck and I wasn’t making enough money at the spa to live on my own. I moved back to Culver City with my Aunt and shared a room with a friend. I lived there for, you guessed it, about 3 months. During this time, I was able to get another part time job in Santa Monica at a small spa called Petite Spa with a lot of potential, as well as taking up an offer to work for a high- profile ticket broker in Huntington Beach. This led me to a short stint in Orange County. I even got a third job working part time at another day spa. Less than 3 months later, I was fired from the office job and so I quit the esthetic job and moved back to Los Angeles. I found a small studio in Mar Vista, CA. One room, no kitchen, and it became my sacred space for 2 years.
With hardly anything, but a strong will and a humbled spirit, my private practice as an Esthetician and Herbalist was born. The journey was already under way.
In 2016 I studied in New York with a wise, old woman named Susun Weed, a Witch. All five of her apprentices were not allowed to say the word “guy.” It was unacceptable around her and she would only accept “Gaia” instead. It was difficult to change my habitual language, but eventually I started to remember. I admired how she created her reality, yet I feared her verbal abuse. Ironic eh? I lived on her land for two weeks and was initiated as a Green Witch, polishing my toe green as the final induction. The Washington Post wrote a great article about the word “guy” and its origins. Although now common language, the Oxford English Dictionary defines it as a “person of grotesque appearance.” When I came back to L.A, I began noticing how many people said “Guy” when referring to myself and women. It really bothered me. I attempted to correct them several times, then held my tongue, then it became plain awkward. Nobody cared. It was a construct. Once I realized my offenders never intended to insult or hurt me, I stopped physically hearing it. I can’t even remember the last time. I know they’re saying it, but I just can’t hear them. The origin of “guy” has become a fun fact in Etymology. Now it means “a man or woman.” It’s amazing how our language morphs, twists and turns, along with history, experiences and ideologies.
Why am I telling you my life story? Well, because it all has to do with the G word. With all of that being said, we are still in a predicament because the G word is STILL used as a derogatory ethnic slur in other parts of the world. In this very moment. In fact, people all over the world continue to oppress minorities and entire countries still deny genocides and documented accounts of massive human extermination. This pains my heart so. I dream of a peaceful planet where all cultures can learn from one another, respecting the language, food, music, fashion, art, and religious views. May we all migrate toward our tribes. This is a tall order; however, THIS is my focus, not how the G word has dubious meanings around the globe. My work is to continue finding my truth, my voice, and stand up for what I believe in. Of course, my writings and teachings are a part of this. I believe in service to the people, empowering women and leaving the world a cleaner place. It’s that simple.
There is freedom and oppression within the G word. It has become an archetype. At age 3, my mother chose this as my costume on Halloween, dressing me in a gold scarf, bright red lipstick, blush and hoop earrings (clip on of course!). Let us think about it as an archetype. Like Witch, Faerie, Crone, Goddess, and Bitch, all those that we have reclaimed. Allow for the good, the bad, and the ugly. I don’t subscribe to living in a paradigm that even allows for racism. Using the word racist and race separates us more than it holds us. I think that for people in the U.S, the G word conjures up feelings of traveling, romance, fashion, mystery, a free spirit, natural living, family, and determination. The irony and most painful part of this archetype is that one group of people on one side of the world felt and feel offended by it, and the other groups in the West have gained wild open-hearted freedom from it. We must ponder as a society, no matter where we were in the past, we are here today and need to continue moving forward together. We cannot suspend each other in the past. As my Mentor once said, “It’s ok to look into the rear-view mirror every once in a while, but you can’t drive the car that way.”
I consistently check myself and tune into my energy. When I’m feeling off, I have to take a deep breath and move it into a higher vibration. Living in society with different people has its challenges, but I believe it is our human right to feel happy and free no matter what our circumstances. I wish this upon all cultures. Instead of accepting a slur from the oppressors, the people of Romany are in a great position to reclaim themselves. Let us embrace the real G word and may they come into the light. Let the women tell their stories, entering into evolution. My prayer is that we release the word into the ethers and let peace fall upon the land of the aggrieving. My highest belief about this is that we are one human race thriving together on Planet Earth.
So here we are back in my studio apartment. I knew exactly what I had to do. I had to create work for myself, with my own two hands. I had to discover my passion, my gifts, and share them with the world. I had to learn from other women and I also promised myself I would stay in one place as long as I could. Humbled by my life on the road, I was finally feeling confident, independent, and free once again. I began embracing my call to the wild, to ceremony, Paganism, the plants, and natural healing methods, reading books, apprenticing, and attending workshops. I studied myself. I studied others. Along with the Magician, The G word was becoming a strong presence in my life. I still receive gifts to this day that represent G word magic.
What I did not know until recently is that the Romany are STILL being oppressed in Eastern Europe and the G Word is not a nice word at all.
I interviewed a couple Roma men that I found online. I interviewed Romany women who use the term in their business brand. They told me that the prejudices are still occurring against them. They all said they are not personally offended by the word, but warned that others may be. As a woman of mixed European descent, I am always searching for cultural traditions that I can call my own. I grew up with a small family and little tradition. This is partly why I am so drawn to the archetype and the lifestyle, one that allows me freedom, contrary to what others feel the G word means.
I am a privledged white woman. I will use my voice to help others in need. I will continue to lead by example. I am a Lover. I am a Magician. I am a Manifestor. I am not an oppressor. I am not a racist. I AM wild and rooted.
The Archetype that I felt would continue to represent my journey, my dream, and my passion was Gypsy (oops I said it), but after months of pondering the last three years of my life in the herbal world and reading historical accounts of this word and how misused it has been, it has left a rather bitter taste on my lips. I have decided to evolve myself, my name, and my brand to include more herbal knowledge, medicine making skills, and workshops. A name that I feel will bring the people together. The timing couldn’t have been more perfect. Things really do happen for a reason and sometimes buttons get pushed for a higher purpose. I will be launching a new website soon so stay tuned!!! I created a name that represents my most divine constitution. A name that is not controversial, or offensive, but one that remains powerful and meaningful to me. I belong to no one.
I AM WildNRooted!!
Emilee Amara
Holistic Facials, Herbalist











