Just another great inspiring marketing blog

I'm passionated about communication of all kind. This is a blog with all the great ads, commercials and campaigns that are out there, it's all filled up with creativity and ideas and full of inspiration.

[thinkvr]

20 Innovative Ways Companies Are Using Virtual Reality http://flip.it/131OXM

[erikgustavsson]

For all you marketers and communicators out there! Just watch and learn!!!

[acmeadstudio]

Stub Hub: Your Ticket Out

[erikgustavsson]

I am amazed of they successfully showing their diversity of what they offer. What they are selling are experiences, but I think it’s really easy to get locked in to a corner of just selling experiences of one kind. 

But here they really communicate their diversity! Good job Stubhub!

[erikgustavsson]

COUNTOUR - BABY STROLLER TEST-RIDE

The brand of Contour that makes baby strollers have done a really smart move. How does your kid experience your stroller? Well the only way to find out is to try it yourself. How? Well just make a replica for grown ups. 

Look at this and see and u will understand..! In my point of view these folks have done a great planning work. 

[erikgustavsson]

SCANIA - THE CLOCK

When i first saw something about Scania and a clock on a picture on Facebook, i was like “yeah that’s cool, but...” Now when i see the whole case I have to admit that it’s a super smart campaign.  In this film they are showing and talking about all the features that they have in the truck and why you need it as well. 

[erikgustavsson]

SALTWATER BREWERY

No this is not just another beer ad. This is so much more. These guys really has a passion for the ocean and they want to show by doing good for the ocean while thinking different. 

I really love this initiative and ad. Because this small brewery can change the world and it’s a little David and Goliat feeling around it. But the thing is that they have choosen to not talk about the taste of their beer, or how they make, and so on. But rather talk about their passion and what they believe. 

This really made me want to buy from Saltwater Brewery! 

True and genuin storytelling. Really good! 

[erikgustavsson]

RONALD McDONALDS - HOUSE CHARITIES “GRATITUDE”! 

One of all these “thank you”- campaigns that comes out from NGO’s that are trying to do good in the world. Ronald McDonalds house is answering the question I guess everyone is asking. 

Does my money really makes a difference?

The answer is of course YES! Look at these one and you will understand the power of informing people. 

[erikgustavsson]

RED BULL - SMART PAYPHONES 

Okay, they have done it before, they have revolutionized action sports in the world. They have gone inte music and cultural events and now... Now they gonna change the world to the better.

Just imagine how you can do that the red bull way.! I’m really curious to see what this is just the start of. 

[helloyoucreatives]

As part of the airline’s latest integrated brand campaign which encourages people to say “Why not?” to exciting new travel experiences, easyJet has gone one step further by partnering with the Netherlands Board of Tourism & Conventions and Amsterdam Airport Schiphol to bring the sights and delights of Holland to London.

On the 14th and 15th of October, a mysterious plane door on Shoreditch High Street, east London, will become a gateway to a surreal adventure. Visitors will be taken on a whistle-stop journey through contemporary Holland. Guided by a cast of live theatre actors, curious passers-by can expect intriguing characters, larger-than-life surroundings and plenty of surprises along the way.

Those unable to experience it first-hand will still be able to see it via an exciting 360 film – produced using the latest technology to capture immersive footage of the activation – and win their very own Why not? adventure in a special flight giveaway.

[erikgustavsson]

This sounds like a really cool idea, still looking to find a video from the actual event? But great idea.

[erikgustavsson]

THE BERRY COMPANY!  A local London food business decide to give people a “Berry good day”. And I like this idea, it’s really fun. BUT i wonder will this people notice that they where cheered up the Berry company? Or was everything made to actually make the film out of if? 

Can you actually combine these two things to make a good product out if and do something remarkable so the people you meet on the street actually can tell that it’s your brand that is cheering them up? 

[erikgustavsson]

VOLVO - TEST DRIVE TROLL

Okay, here is an Brazilian ad from Volvo, but don’t worry if you don’t understand portugeese, you don’t need to, you will understand the message.  Just like Volvo got most tweets during the superbowl 2015, by doing this: 

http://www.adweek.com/news/advertising-branding/why-volvo-wants-you-tweeting-during-their-competitors-super-bowl-ads-162548

They doing something similar right now. They are actually catching the exact right costumer that are in the mood of buying a car. How do they know that? Well because they are test driving another brand. So they are hi-jacking them and let them test drive the Volvo instead. 

[erikgustavsson]

[erikgustavsson]

Dream Again - SK-ll

I look at this malaysian video without having any idea of what is the SK-ll making. And in the beginning i don’t care, i’m just amazed of the idea behind it and the great topic about dreams..!  When I later google SK-ll I realize what kind of brand it is. I’ll let you do the same. This is storytelling on a high level. Creating something touchable, remarkable and spreadable that doesnt have anything to do with the brand? OR? 

[erikgustavsson]

HAGLÖFS - WEATHER-FI 

Here is some representation from Sweden. What I like with this idea is that they have done something for their main target group. Instead of just selling them clothes they have asked them self the question “Who are out main target and what do they do?”  And the answer? Well they hike in the mountains and gets super bored when it’s raining. Can we do something for them? Yes we can! 

[erikgustavsson]

CHEVROLET “Positivity pump” With IBM WATSON WOW!!! I cant even describe how amazed i am by this campaign. I mean we have seen “take over” on beverage machines, but i never seen anything like this. On a gas pump, analyzing how you are as a person on you social accounts and then reward the people after that. Big hand for Chev on this one! 

[erikgustavsson]

DOVE - BEAUTY CAMPAIGN

Dove does it again, they continue with their beauty campaign and just released a knew one with the theme of “real beauty touches the heart” It’s a really touching ad just as their others ones. 

[helloyoucreatives]

Toyota make a man from glass.

[erikgustavsson]

Toyota! Storytelling at it’s best!  How do you tell the story of safety, all car brands in trying to come up with ideas around this! And Toyota just made a great one.