Essentic

Doing what we got to be doing.

[essenticnyc]

Northern Boulevard. | 2014.08.30 | #essentic #northernblvd #flushing #queens

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Plenty options. | 2014.08.29 | #signs #flushing #queens #lambsticks #taiwanese #essentic

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Tap all jaws, lay down laws. | 2014.08.22 | #hennessy #jeffkoons #mobbdeep #essentic

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@alumniofny is a sneaker boutique that's been a Crown Heights staple for more than two decades. Right off the Eastern Parkway, it's no stranger to the celebratory spirit (and madness) of the annual Labor Day weekend. To commemorate the occasion, @essenticnyc thought it was only appropriate for @alumniofny to host a fete of its own, and to accommodate the jumpoff with a special musical treat. Crown Sound was the result of this epiphany. Mixed by Harlem's @dollardollardollar and cover designed by our international connect @rarebirth, we're very happy and excited the mixtape came out exactly the way we envisioned it, and we can't wait to share it with the neighborhood. Come by @alumniofny on Saturday, August 30th, anytime between 1 p.m. to 7 p.m. to receive a free copy of the tape. We'll also serve beer provided by the good folks of @flagshipbrewery and music by our very own @nakinboots and special guest @dollardollardollar. Don't miss out! #alumniofny #dollarbin #crownsound #flagshipbrewerySI #essentic #rarebirth #brooklyn #crownheights #cdbaby #reggae #dancehall #jamaica #laborday #westindiandayparade #fete #trinidad #tobago #haiti #guyana #dominica #martinique #stlucia #turksandcaicos #antigua #sanitkitts #grenada #barbados #saintcroix #saintthomas #saintjohn

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Last Friday, @essenticnyc's @jaekicho and @nakinboots (#wontyme) rocked a DJ set right outside of NYU's Skirball Center. What awaited them was a mob of feverish K-pop fans screeching at the top of their lungs and dancing along to every record. It was an amazing turnout, and once again reminded us the insanity of K-pop fans. Big ups to everyone who won raffle prizes, especially that girl who shed tears of Joy when she won the metallic Big Bang live album box. | 2014.08.15 | #essentic #kpop #nykpopfest #bigbang #tvxq #exo #nyu #skirball

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Beam of light under the train track. #flushing #mainstreet #newsstand #queens #essentic

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...mind, soul, and my body? #essentic #secretsociety #noon #flushing #queens

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The other Murray Hill. #murrayhill #flushing #queens #essentic

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Here's a little history lesson. On the left is the legendary King of Pop, Michael Jackson. On the right is the 8th President of South Korea, Kim Dae-jung. The two connected because of their belief in world peace and respect for each other's humanitarian work. This was a photo taken on Kim Dae-jung's inauguration. Yes, MJ flew out to Seoul for this. It's incredible how two world-class figures in completely different fields connected for politics, ditto. MJ passed away five years ago on June 25th, while former President Kim passed away less than two months later on August 18, 2009. Whether you liked them or not, you can't deny one's achievements as a musician, and the other's fight against Korea's military regime, which earned him The Nobel Peace Prize. Real bosses, and real OGs. Though it's already been five years since their passing, @essenticnyc will continue to tip our hats (fitteds and snapbacks) to these world-class leaders. | #essenticppl | 1998 | #essentic #essenticnyc #michaeljackson #mj #kimdaejung #restinpower

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WHAT: Alumni x ICNY - Pop-up Shop & Live Printing Event WHERE: Alumni - 298 Utica Ave, Brooklyn, New York WHEN: Saturday, June 21, 1 p.m. to 7 p.m. WHO: @alumniofny x @icnysport x @essenticnyc Come through, grab a drink, and enjoy yourself to DJ @nakinboots selection of heatrocks. #alumniofny #icny #alumnicny #essentic #brooklyn #crownheights

[essenticnyc]

Yuri Kochiyama's family suffered as a result of the Japanese-American internment camp during World War II. After the War, Yuri and her husband moved to Harlem, New York, where she became an activist, who fought alongside Malcolm X until his death (she was right next to him when he was assassinated). Throughout her life, she continuously fought as a figure against injustice, and served as a mentor to several generations of human rights activists and freedom fighters. She passed on June 1st, 2014, at the age of 93. This photo was taken by our friend @anrizzy, who had the honor of meeting her several years prior. May she rest in power, and her legacy lives on. | #essenticppl | 2010 | #essentic #essenticnyc #yurikochiyama #restinpower

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You see @dumbfoundead is in it. So let's all go and support @badrapfilm everyone. Just do it! | #essenticppl | 2014.05.29 | #essentic #essenticnyc #film #documentary #indiegogo #asianhiphop #jin #badrap

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@iammcjin explains the challenge he faced as a Ruff Ryder. "How do you market an Asian rapper?" Find out more via @badrapfilm. Support the film by making a contribution. | #essenticppl | 2014.05.28 | #essentic #essenticnyc #film #documentary #indiegogo #asianhiphop #jin #badrap

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As we proceed to give you what you need. @badrapfilm is in full effect. Find out what you can expect from the film as @awkwafina breaks it down. Please support us by making a contribution (check out the link on our profile). | #essenticppl | 2014.05.20 | #essentic #essenticnyc #film #documentary #indiegogo #asianhiphop #dumbfoundead #awkwafina #lyricks #rekstizzy #theoneshots

[essenticnyc]

Follow @badrapfilm (#badrap) an upcoming feature documentary co-produced by @essenticnyc and @the_oneshots. Starring @dumbfoundead @awkwafina @lyricksva and @rekstizzy, the film details the obstacles and successes of Asian-American rappers, their history, and four friends coming up in the game. Please support us by making a contribution or sharing our page! And check out the fundraiser campaign via @indiegogo. | #essenticppl | 2014.05.15 | #essentic #essenticnyc #film #documentary #indiegogo #asianhiphop #dumbfoundead #awkwafina #lyricks #rekstizzy

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Start off your Monday right by liking this photo of @rekstizzy flexing with a hot dog. Check out his great American rap album, Whatever You Say, via iTunes, Spotify, and Bandcamp. | #essenticppl | Bushwick, Brooklyn | 2014.05.03 | #essentic #essenticnyc #barbecue #hotdog #rekstizzy #whateveryousay #godblessamerica #bushwick #brooklyn

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The big homey @slscp (DJ Soulscape) stopped by New York City for less than 24 hours after making multiple stops below the Mason-Dixon Line, digging through the crates of every record store you could think of. The @360soundsteam head honcho and creator of the popular Sound of Seoul series stays busy with his weekly radio show, collabos with other musicians (@ziont @moodschula), and his Seoul-based record shop Room 360. Be sure to check out his movement and live DJing gig (he's still strictly vinyl) if you're ever in Seoul. | #essenticppl | Flushing, Queens | 2014.05.11 | #essentic #essenticnyc #unionstreet #signs #souslcape #360sounds #soundofseoul #flushing #queens