GENERAL EYEWEAR

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'Objects seen in dreams should be manufactured and put on sale.' Andre Breton 1924.

 (Seen at 'The Factory Years,' General Eyewear, 15th October 2015.)

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 "the Shelley,"   hand made and polished in England. Available as featured or in other colour ways of your choice. Contact us on [email protected] to order or pass by our Camden  store. . 

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[generaleyewear]

A corner of General Eyewear’s London workshop.

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In one frame the story of how a frame is made. From blank sheet to polished result, the process of cutting and shaping the frame reads from right to left.  

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[generaleyewear]

The” Lem” from General Eyewear’s I+OS series. Available to order in a selection of colourways and finishes. Made to order and bespoke options also available.

(The Incredible Shrinking Woman, Another Fashion Book, published by Steidl, 2009. Photography: Horst Diekgerdes, stylist: Jane How, model: Angela Lindvall.)

[generaleyewear]

Handmade and hand polished in England by General Eyewear and featuring rolled gold contour paddle sides, this is our latest creation: the Lange.  Available as featured or in other colour ways of your choice. Contact us on [email protected] to order or pass by at either our Camden store.

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[generaleyewear]

Sunglasses are handmade in England by General Eyewear and are a Charles Jeffrey Loverboy X General Eyewear collaboration. From Loverboy’s  SS17 collection. Available as featured or in other colour ways of your choice. Contact us on [email protected] to order or pass by our Camden store.

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Micro pattern acetate in the light box. Frame designed by General Eyewear in London and hand crafted and polished in England by our master spectacle-makers in the new/old way. Available as featured or in other colour ways of your choice. Contact us on [email protected] to order or pass by our Camden store. . 

[generaleyewear]

The Flammarion II in mattified black acetate, from the I+OS series, designed by General Eyewear in London and handmade in England.  Available as featured or in other colour ways or finishes. Contact us on [email protected] to order.

[generaleyewear]

[generaleyewear]

The London, two-tone mattified version, part of General Eyewear’s in-house collection, the I+OS series. Designed by General Eyewear and hand crafted and polished in England. Available as featured or in other colour ways of your choice. Contact us on [email protected] to order or pass by our Camden store.

[generaleyewear]

[generaleyewear]

The “Moriarty,” the latest addition to General Eyewear’s I+OS series, hand crafted and polished in England by master spectacle-makers. The library-style temples have been hand-worked into multi-faceted rods.  Available as featured or in other colour ways of your choice. Contact us on [email protected] to order or pass by our Camden store.

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[generaleyewear]

Frames from the General Eyewear in-house collection, the I+OS series, all  and hand crafted and polished by master craftsmen in England.

[generaleyewear]

Asymmetric Silhouettes — handmade custom frame originally designed for the ultimate connoisseur. Available as featured or in other colourways or finishes. Please email [email protected] to order.

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Hot and Cool Magazine issue 9 “In the seventh heaven on the thirteenth floor,” styling by Max Pearmain, photographer Theo Sion, model Cathy Lucas coat by J.W.Anderson, hat Archive Ian Thomas custom-made sunglasses by General Eyewear.

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Schon Magazine,” I’m in Love with the Working Girl”. Photography Marcus Cooper, styling a+c:studio, model Alys Hale @ IMG. Sunglasses from General Eyewear’s historical archive. 

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Deep colour Tanaka designed by General Eyewear and handmade in England. Available to order in  other colourways and finishes.

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Brand new frames still awaiting name from our ever increasing I+OS series... soft tortoiseshell acetate with a hand cut deep set bridge, polished to perfection.  Available as featured or in other colour ways of your choice. Contact us on [email protected] to order or pass by at our Camden store. .