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PRINT AD IMAGERY

ALPHA test print advertisement 

- Green & Yellow showing the freshness of the products

-Rust & Marble to show the tough, bold & grittiness of the brand ALPHA

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ALPHA - The fragranced hair range for men

BEHIND THE SCENES 

Location - Hockley Arts Club, Nottingham

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BUILDING THE ALPHA BRAND

After completing Task 2 of Module 2 on my Fashion Communication & Promotion course, I moved onto Task 3 which included building my fragrance brand. I decided to go for the idea of a scented male hair range which includes fragranced hairspray & beard oil which can be used as an alternative way to wear fragrance. This brand is named ALPHA

In the past couple of weeks I have been in the process of creating, packaging, print, video, imagery, colour palettes & media for our brand. 

Over the past few days the APLHA team have been on a location shoot at The Hockley Arts Club in Nottingham. This location is a great setting as it is full of different colours but mostly orange which links with our brand colour palette. The location also has a rustic look to it which is shown through the rust which is working nice as a background for our imagery and it also links well to what the brand is.                                                                                                                    - Follow the link to see behind the scenes images 

http://geo-ac.tumblr.com/post/143583958724

G-AC

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HAIR TREND - BRAIDS

Seen on the catwalk, festivals, runways & as a casual look

previous blog post - BRAIDS ARE BACK

- http://geo-ac.tumblr.com/post/142902636419

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BRAIDS ARE BACK

Its becoming obvious that 2016 is the year of the braid. Many celebrities are wearing this trend everywhere, whether it be on the red carpet, runway or just as a quick casual look. Braids are always a huge trend at festivals and are expected to be seen everywhere this festival season.

Whether it be Boxer Braids, Fishtails, French Plaits... there are many different variations out there. Click this link to find out some braid variations that celebrities have sported in 2016 - http://geo-ac.tumblr.com/post/142903027869

I love this trend and the best thing about it is that braids can be worn with any length of hair. Braids can also be worn anyway you like, with so many different braid looks being created this year you are bound to find some inspo out there.

G-AC

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Past Coachella Vibes

- Can’t wait to see what the Coachella style is this year and whether the queens of Coachella Vanessa, RHW & Kendall can really pull of the western style with a truly fabulous boho look which beats last year.

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Coachella Is Approaching

It’s the exciting weekend of Coachella and before all the celebrities take on the boho look, here’s some of my most stylish outfits from the past Coachella’s

Take a look via this link

- http://geo-ac.tumblr.com/post/142858076009

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Instagram Page Coming Soon...

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3INA Lipstick Swatch/Review

The Intense Lipstick - Shade 303

Take a look at my previous Blog Posts about my new fave makeup brand 3INA

http://geo-ac.tumblr.com/post/142847176814

http://geo-ac.tumblr.com/post/142812461409

G-AC

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3INA The Intense Lipstick Review

After telling you all about the makeup brand 3INA that I fell in love with while in London, I wanted to share with you all a review on this amazing lipstick! I love a matte lipstick that lasts but isn't drying not he lips. 

So I tested out all the lipsticks in the store to see which one was my favourite and I chose The Intense Lipstick. I love a good Nude therefore I had to purchase a nude(301) as well as a shade which was brighter for spring/summer (shown above 303). When trying the lipstick it is such great quality and is so pigmented giving off a creamy texture that isn’t drying on the lip at all. The lipstick even works so well with a gloss on top. Shade 303 is a candy pink which isn't too bold but is still a summery rose pink.

The packaging of the lipstick is so stylish with a edgy minimalist packaging with the shade colour on top which works as a colour palette in the store. 

I couldn’t recommend these lipsticks enough. They have such great quality and are my new favourite, they also are a very reasonable price for an everyday lipstick - £7.95

Everyone take a look at 3INA website and if you are ever in London take a look in the store near Covent Garden.

http://3ina.com

GA-C

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A Bold New Approach to Beauty

MY FIRST ENCOUNTER WITH 3INA

After being in London I came across a makeup brand that I hadn’t heard of at all due to it only recently becoming a global brand. When walking into the store it instantly gave me the wow factor due to a a very precise and clean display of the makeup where you could see almost a gradual colour palette through the products packaging and shades. 3INA had a clean OCD(in a good way) feel to the store which I loved because I would dream of  displaying my makeup the way 3INA do.

The prices in 3INA are very reasonable therefore I imagined the quality to be less pigmented or it lack professional standard. However, I was surprised when testing out lipsticks, glosses, bronzers & highlighters because they were all so pigmented, lasting and the lipstick were so creamy gave off such a strong colour.

I have a problem when it comes to makeup stores because I love makeup and i never seem to leave a makeup store empty handed therefore, after scanning the store for something to buy I bought 2 lipsticks - The Intense lipstick in shades 301 & 303 priced at £7.95 ( Next Post will be a review on 303 shade)

I automatically fell so in love with these lipsticks, they were so pigmented giving a creamy matte finish which is the one thing i always look for in a lipstick. I constantly wear Velvet Teddy and therefore matched a colour up to that shade which gave me the 301 lipstick. It was a perfect match and I would even go as far to say better then Velvet Teddy as its less drying on the lips. However, i unfortunately recently lost my 301 lipstick when travelling back to uni:(

Overall this makeup brand I am totally in love with and couldn’t recommend them enough when it comes to lipsticks. I can’t wait to try more products of theres and fill you in with reviews on them.

GA.C

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IVY PARK - Promo Video

“The park became my state of mind

The park became my strength 

The park is what made me who I am”

Wheres your park?

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IVY PARK - Beyonce’s activewear new collection 

AVAILABLE AT TOPSHOP

-Guide to info about the collection and sizes

http://www.topshop.com/en/tsuk/category/ivy-park-5242082/home?TS=1459353107630&intcmpid=ABOVE_WK33_THURS_IVYPARK

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IVY PARK

So the debut collection from Beyonce has finally arrived!

If you have somehow managed to miss the hype over the new launch, IVY PARK is a new label designed by one of my all time favourite artists Beyonce. (co-owned with Sir Phillip Green)

With the collection being focused around sportswear does this mean we will be sweating like the diva herself and feeling like Queen B while working out, maybe not but its okay for us to pretend.

The collection includes leggings with three different rise options (dubbed The I, The V, and The Y, from least to most ab coverage), an array of "second skin" pieces (think tanks with built-in sports bras, bodysuits, and sports bras) plus streetwear pieces like logo sweatshirts, T-shirts, and parkas. In addition to prominent branding, detailing throughout the 200-strong collection includes a honeycomb motif and fishnet mesh.

I am obsessed with gym wear even though i’ve barely ever stepped foot in a gym, but gym wear is definitely so comfy! Because of my gym wear addiction I was so excited to see what the collection was going to be like and i was very surprised to see so many affordable pieces in the collection. 

When it comes to gym wear, gym leggings are my favourite they are so comfy to just lounge about in or are even easy to wear to those dreaded 9am uni lectures.l will definitely be keeping an eye out for a pair of IVY PARK leggings to add to my collection of *gym* wear.

What does everyone think of the IVY PARK collection?

GA-C

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Affordable, modern and minimalistic jewellery. ✈️ UK based - Ship worldwide 📦 £1 UK Postage ✉️ [email protected] Shop at:

Take a look at MNML Instagram to see some of the collection

- 20% of bangles today!!!

Previous Blog Post

http://geo-ac.tumblr.com/post/141609592724

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MNML 

Some of my favourite products from the MNML range.

- Selection of Bangles

- Bag Chain

- Screw Bangle

Previous Blog Post on MNML

http://geo-ac.tumblr.com/post/141609592724

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MNML JEWELLERY

While on Instagram the other evening, I came across an amazing jewellery brand called MNML which does an array of minimal affordable jewellery.

Im in love with minimal jewellery and have always been looking after a knot bangle for a while after seeing Celine bangles across social media. I love this jewellery and its also really affordable which is great.

MNML have a selection of pieces such as bangles, bracelets, necklaces, rings & even a really cool chain for your bags that act as an accessory to add a whole new look to your usual bag.

MNML accessories will work really well when adding a minimalistic accent to a day time outfit but will also carry you into the night.

I love this new brand and will definitely be purchasing some pieces very soon! Everyone go take a look at MNML Instagram and Website.

LINK TO MNML WEBSITE 

- http://mnmljewellery.tictail.com

- https://www.instagram.com/themnml/

GA.C