New Vibe Training provided me with an amazing scholarship opportunity to work/attend the John Maxwell Live2Lead event this morning.
>>>>>>>>>>>>>>>>>>>>>>>>>>Mind, blown.
KEY TAKE AWAYS >> THIS DUDE IS A MARKETING GENIUS
But Emily, you may say. How does one quantify that assertion!?
I calculated some baseline earnings for this one event.
Tracking the ideas and tactics that were effective in communicating and motivating action for my own business future reference.
$58 + $110 / 2 * 20K = $168K
Price of admission earnings, average for one simulcast with a *20K audience.
$39 + $199 = 238 /2 = 118 * 20k = $2,360,000 total if everyone watching purchased a membership subscription to the30 day challenge. Because the %5 of proceeds (amounting to 40K) are a donation, they are backend earning as a write off, so i won't bother with subtraction.
Over TWO Million Dollars earned in one month if everyone in audience bought into the family challenge for 30 little videos on living intentionally. Posted to a website. Through subscription services.
*attendance = 20K, I assume from his goal to raise 40K from 5% of total sales for an average price of 118 per sale.
Modules of interactive engagement IN THE SIMULCAST included nearly EVERYTHING I’ve been learning about from the Business Development Series on the ICF Website un Archived Learning (member accessible).
narrative/vulnerability in personal disclose from speakers
Audience engagement/Audience digital engagement
Clear messaging of brand comprehensive journey
Where we are going. How the brand can support the journey.’
brand loyalty and residual/passive profits through memberships and subscription promotions
Merch: Video 30 days. Book. Autograph. Simulcast. Membership(levels).
Building a lifestyle from a webinar
Break to pause and process …. AND purchase!
Ask for a favor from customers to gain benefit of service
IF PEOPLE HAVE TO PROTECT YOU FROM YOUR EGO,
Organizational Health Factors
JOHN MAXWELL SAID THINGS LIKE:
“Intentional living is the core of self-leadership.”
“Consistent = sow well, the harvest comes. Attach to the process of sowing and not the harvest. Compounding return for consistency OVER TIME.”
Use failures as learning tool
Fixed mindset vs growth mindset
Reach out. Have a mentor.
Put things into perspective .
Catastrophizer. What would be equally irrational best case scenario? What is likely to happen?
Operate with optimism. Accurate thinking. What personal attributes do I think in when facing a success or failure?
How is someone’s life better when they cross your path?
Embrace joy- put it at the center of the struggle
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#Live2Lead #PassiveProfits #Genius New Vibe Training provided me with an amazing scholarship opportunity to work/attend the John Maxwell Live2Lead…
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