A break-up letter to Snapchat
Dear Snapchat,
I am leaving you for Instagram. No, it is not because of the new filters.
It is hard to fight for us and be loyal when it is only a one-sided relationship. Android phone users make up the biggest smartphone market share. Yet, it seems like we are always second to iPhone users. Dang it, my LGG4 takes better photos than the potato-quality snaps I am posting.
We had our good moments. You forced me to connect with friends and improve our -streak relationship. It was always exciting to see what filters you have in store for the day. I loved the sneak peek into celebs’ lives. Bitesized stories were always welcome after a busy day at work.
But the data and battery drain was a constant roadblock. When stickiness and user session duration is important to the business, you do not want people to ration usage like it is food during war.
When your IPO valuation was $20 billion, I was worried. How ever would a loss-making company ever reach up to that idealistic number? What will happened to all my archives when the unicorn tech bubble bursts?
Sure enough, Facebook cloned you. Its whole family added on your features. It may have had a rocky start, but they worked on their problems.
Yesterday, I deliberated between posting on Snapchat and InstaStories… well, you know my answer. For the first time, I had crispy photos. For the first time, I did not post on Snapchat.
I am deleting my app once I download all my archived photos.
Sorry, Snapchat. Goodbye.















