FIFTY KARATS
Udo Ihem, 23, is a Florida native who created his own clothing brand, Fifty Karats, in 2012. The fashion label is rooted in athletic, casual wear with a mix of street style. Built from the ground up, Ihem has been able to feature his brand collections with popular Hip-Hop musicians like Tory Lanez, Kodak Black and Twelve’len. Fifty Karats grew its popularity internationally with the eye-catching “Make Money Not Friends” print design. Ihem focuses on incorporating balance and moderation into his collections. Over the last year, his online boutique has been featured generated over $100,000 in revenue and has been features in magazines like GQ, Hypebeast, and NY Times.
Fashion and music have become synonymous. This digital age has formed a creative space for millennials to become entrepreneurs by captivating a large following on social media platforms.
It is an honor to interview a fellow colleague of mine who inspires fashion and music.
Get to know the mastermind behind “Make Money Not Friends”.
1. Fifty Karats. How did you come up with that name?
I came up with the name around the premise of the 24 karats being the purest form of gold and I wanted my brand to stand for being be better than the “best”. So I needed any number higher than 24 really and “Fifty” sounded nice to me. Fifty Karats means to be better than the best you. Pushing your limits and achieving the things you may have not thought you can accomplish.
2. When did you realize you wanted to pursue a career in fashion?
It wasn’t something I expected it kind of just happened. I woke up one day and I was in the fashion industry. I love what I do and everyone wears clothes.
3. Who and which things influences your designs?
My designs are influenced really by my everyday life. There’s been a lot of movie references throughout my collections. Quentin Tarantino would definitely be one of those people. Also, a huge influence of mine is Massimo Vignelli.
4. What was the biggest rookie mistake you made when starting out? What are you still learning as creative designer?
My biggest mistake starting out I would say was not keeping track of everything around business wise and I’m still learning about patience. Just taking more time developing projects.
5. How does music play a role in your creative designs?
Music plays a huge role for me. The music sets the tone for the creative process and the overall presentation.
6. What role do you think social media plays in fashion today?
Social media is fashion now. Social media controls what’s popular not necessarily what’s good.
7. What work ethics do you believe in following while working with fashion?
The work ethic for anything major that you’re trying to build has to match whatever goal you’re trying to reach. It’s that simple.
8. How do you handle the pressure of creating fresh and original ideas?
Whenever I feel any type of “tension” within myself that’s when I know that I need a break. Also, relaxation as well as uncomfortably will always be a breeding ground of fresh ideas.
9. If you can choose anyone to model your clothes, preferably someone in music, who would it be?
If I could choose anyone in music to model my clothes it would easily be Kid Cudi hands down.
10. “Make Money Not Friends” is very popular on an international level. How do you manage maintaining your copy-right to the slogan in other countries? What goes through your mind when you find people trying to plagiarize your brand?
None of it is easy and I’m still learning about the legal process as I go along.
11. What should we expect from your new collection? What will be your message?
This new collection commemorates Fifty Karats’s 5th year anniversary and it’ll be more focused on Fifty Karats designs.
12. Are you interested in having a runway show?
At the moment a runways show isn’t something i’m too interested in.
13. Where do you see Fifty Karats in the next 10 years?
In the next 10 years I see Fifty Karats as a dominating figure in society. A store, office, and an incredible team.
14. Focusing on your craft in fashion, what accomplishment are you most proud of?
My biggest accomplishment is being able to do this for 5 years without any investments or cosign. I’ve been featured in many magazines/blogs that I’ve always wanted to and those placements were never planned they kind of just happened.
15. You’re only 23 years old and you already have your own fashion line. What else do you plan to work in outside of fashion?
Outside of fashion, I planned on dominating the music space as well amongst other things which are still in its development phase.













