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Online Shopping: Social Commerce & The Hyperconnected World

When was the last time you purchased an article of clothing or footwear from a retail store? Because I cannot remember for the love of me! Online shopping has changed the way of living so much that we’re able to buy whatever we want, whenever we want without having to step foot out of our homes anymore.

Some love it, while some think that this way of living can be harmful towards social beings such as ourselves. And there’s truth to both the feelings. But this blog isn’t to discuss what we feel about online shopping, instead we are going to be looking at how online shopping, particularly Social Commerce, has changed the digital world.

Social Commerce vs E-Commerce

When not put beside each other, many would confuse Social Commerce with E-commerce. But things are very different. While Social Commerce is a sub-set of E-commerce, it is vastly different from the traditional E-commerce experience that you’re used to.

Here’s the simple explanation:

E-Commerce: Traditional buying & selling of goods over various internet platforms like, Amazon, Flipkart, Facebook, Alibaba, Etsy, Ebay, etc.

Social Commerce: The process of selling products directly through social media platforms like, Instagram, Youtube, TikTok, X(Twitter).

Try to remember those product carousels you get while scrolling through facebook or Instagram. They are not just ads anymore. Now you can browse the entire directory of products right on your social media platforms & finish your purchase as well. Pretty convenient, right!

Social Commerce’s Impact on Online Shopping

Let’s get straight to the point. It’s been huge!

The industry alone is assumed to reach $2 trillion by the end of 2025.

[Fun fact: 1 trillion seconds = 31,709.8 years]

Research also shows that around 130 million people interact with these social commerce posts every month. Meaning the rate of conversion is significantly high. But the main deciding factor that has led to the sudden rise of this practice is convenience.

If you’re a marketer & you still doubt the “We are living in a customer centric market” phrase that everyone throws around, then you might wanna re-consider your marketing strategies. Because time & time again, the customers have proved that they are the center of attention in all of this.

If you are able to get them what they want with as little steps as possible, then they are rightfully yours!

Conclusion

The digital world is ever changing, especially with the emergence of Artificial Intelligence, the future is quite uncertain as new technologies are constantly being tested & integrated with the already existing processes. Thus, keeping yourself updated has become necessary.

Social Commerce is one such update that has been thrown into the mix. Those who’ll integrate it will be able to take advantage of it, those who don’t, will sadly be left behind. But if you wanna save your ROI then check out our in-depth blog on our website twjmedia.in.

TWJ Media – Elevating Brands with Innovative Media Solutions

Discover how TWJ Media transforms businesses with cutting-edge media and marketing solutions. From strategic branding to impactful advertising campaigns, we specialize in creating personalized approaches that help your business shine. Our services include digital marketing, social media management, content creation, SEO, and more. Partner with TWJ Media to elevate your brand presence and drive measurable results.

Visit https://twjmedia.in/brand-development-services/ to learn more

#DigitalMarketing #CreativeAgency #BrandBuilding #MarketingSolutions #MediaExperts #ContentStrategy #SocialMediaExperts #GrowYourBusiness #MarketingInnovation #SEOExperts

How Content Marketing Works?

Introduction:

Content creation & marketing has been a core part of Marketing for a long time. But what many people get wrong when creating a content marketing strategy is Storytelling!

Storytelling can be the difference between marketing that is impactful and something which is just another Ad on social media.

Needless to say, storytelling is not the only thing that is important for content marketing, there are many things that one has to determine when creating their content marketing strategy. Target audience, brand voice, consistency, quality, brand colours, type of content etc. In this article we’ll look at the needs & ways to create a content marketing strategy that works best for your brand & business.

Why do you need Content Marketing?

Content Marketing is the process of creating & distributing various types of content like videos, articles, social media posts, blogs etc. to attract the attention of your target audience, spread awareness about your brand & convert the same audience into loyal customers.

Content marketing has been around since old times. From the town crier selling newspapers in the city square to the pop-up ads that you see after visiting a website. The most visible difference is the priority given to the way we market our content today.

Research shows that businesses with blogs get 67% more leads & 67% marketers claim to have seen an increase in leads due to B2B content marketing.

With the current algorithms of social media platforms which pushes short video content, Instagram reels & Youtube shorts have shown to be nearly 88% more effective when included in content marketing plans.

Benefits of Content Marketing:

Online Visibility

Better Lead Generation

Customer Loyalty

Creating a Content Strategy from Scratch

To be able to take full advantage of content marketing one needs to prepare a well researched strategy. A usual content marketing strategy consists of the following:

Goals & KPIs

Determining Target Audience

Content Research & Type

Distribution Channels

Re-evaluation & Optimizations

SEO’s role in Content Marketing

SEO or Search Engine Optimisation is the king of marketing your content organically to your target audience. Thus, it is imperative to optimise your content as per the latest SEO standards set by search engines like google chrome, firefox etc.

It is also important to make sure that you:

Avoid keyword stuffing

Use relevant & specific keywords

Optimise meta-tags & description properly

Content Marketing using A.I

Content Marketing is no exception to this, with A.I you can boost your work efficiency in many stages of your plan, such as:

Automated Creation

Personalisation

Predictive Analysis

Evaluation & Measuring your Success

Understand that marketing is a never-ending process. This is because the factors that drive the market & the customers are always changing. Thus, making it detrimental to your content marketing efforts.

Measure your content’s marketing effectiveness by:

Tracking Engagement Metrics

Monitoring Website Traffic

Lead Generation

Social Shares

SEO Performance

How Colours Affect Brand Marketing

Every day, we’re exposed to countless brand ads, whether it’s a billboard on our commute, a pop-up after visiting a site, or a quick scroll through social media. Yet, one thing often goes unnoticed: how quickly we identify the industry behind these brands. Sure, the words on the ads matter, but something else shapes how we perceive these brands just as they intend. The secret? Colours!

Irrespective of the colour, a certain emotion gets attached to it when you first lay your eyes on it. This is called The Psychology Of Colours, & it plays a vital role in Brand Development. Let’s understand in more detail how colours can help how your brand is perceived by the audience.

Colours Affect Your Brand:

Colours affect everything! They make what was previously colourless, shine brighter & enhance the appearance of something which was previously good into something beautiful. Just like that, colours when added in brand design, leads to a much better response from your customers.

As per the colour theory, each colour is associated with a set of emotions, enabling us to identify the various sets of emotional responses one might get from others upon seeing, let’s say, blue, green, red, purple, black or even white. As a matter of fact, colours play such a vital role in brand marketing that simply by employing the use of right colours in your marketing efforts can increase your brand recognition by 80%.

Tips For Picking Brand Colour:

During the development of your brand strategy taking into account the message it will convey & how it will be perceived by your audience is an extremely sensitive issue. Simply by picking wrong colours or using them in a wrong context can completely render your digital marketing efforts ineffective.

Therefore, it is crucial to think of the message your brand wants to communicate with the rest of the world. Some important tips that you should consider during this stage are:

Brand Authenticity

Embodying your Brand Personality

Audience Appeal

Brand Differentiation

Conclusion:

Colours can help make or break your brand, therefore, choosing the right colour is important. Thoroughly understand the Psychology of Colours & research before settling for a colour.

#brandintegration #branding #brand identity #business #corporate #brandawareness

What is Brand Building?

Brand building is more than just creating a logo or a catchy tagline. It’s about crafting a unique identity that resonates with your target audience and sets you apart from competitors. A successful brand goes beyond aesthetics—it involves brand storytelling, brand positioning, and developing a comprehensive branding plan that aligns with your company’s goals.

To build a brand that stands out, you need a solid brand strategy and a deep understanding of your market. Here’s how you can build a brand from the ground while avoiding common mistakes.

Building a Brand

At its core, brand building is the process of developing a strong and distinct identity that consumers can easily identify and trust. This involves everything from brand design to brand messaging and the overall brand experience you offer. A successful branding plan should create brand awareness and leave a lasting impression on your audience.

Steps to Build a Brand:

Define Your Brand’s Purpose

Create a Distinct Identity

Craft a Brand Story

Ensure Long-term Planning

Determine Your Market

Before diving into brand marketing, it’s essential to know who your target audience is and how your brand fits into the market. This research helps you create a branding plan that speaks directly to the right people.

Your Target Market

Understanding your target market is the first step in brand development. You need to know who your customers are, their preferences, and their pain points. Failing to thoroughly research your audience can waste time, resources, and budget. Tailor your branding and digital advertising efforts to better communicate with the right demographic.

Choosing Your Target Audience:

After knowing the specific market you wish to target, the next step is researching your ideal target audience. You didn’t think we were going to target the whole market did you?

Target audience research involves studying the following parameters:

Demographics: Age, gender, location, income, education.

Psychographics: Values, hobbies, lifestyle choices.

Behavioural: Purchase habits, online activity, brand loyalty.

Market Positioning

Once you know your audience, the next step is determining your position in the market. Brand positioning is about finding what sets you apart from competitors and making sure customers perceive you the way you want them to. This could be based on product quality, customer service, innovation, or price.

Positioning affects everything, from your brand messaging to your marketing strategy, thus making it a crucial aspect for building a brand.

Marketing Your Brand

Once your brand is established, it’s time to release the pigeons. This is where brand marketing comes into play, encompassing digital marketing, lead generation, and building brand awareness through various channels.

Marketing Strategy

Budget Allocation

Customer Journey Mapping

Common Mistakes in Brand Development

Even with a solid brand and marketing strategy, there are common mistakes that can hinder your brand’s growth:

Inefficient Budgeting:

Uncertain Long-Term Goals:

Inconsistent Brand Messaging:

Indistinct Brand Image:

No Defined Marketing Strategy

Conclusion

Check out our in-depth blog for a step by step guide to building your brand to get a detailed understanding of how to make your own brand shine in the market.

#brandawareness #branding #brand identity

TWJ Media | Leading Integrated Marketing Agency in Pune

TWJ Media offers services like Brand Development, Photography & Films, Digital Marketing, and Graphic Design & Print Media. They help businesses grow with creative strategies, engaging visuals, and strong digital presence, serving over 500 clients with impactful results.

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https://twjmedia.in/brand-development/color-theory-psychology-branding-marketing/

Colour Theory: The Psychology of Colour in Branding and Marketing

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