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Keyword density is the percentage of the keyword being used on a page compared to the total number of words. It is used to determine the relevance of a web page, but there is no clear information on what the optimal percentage is. In fact, it is easier to overdo it, than it is to hit the sweet spot. #krupeshraut #krupeshrautdigital #keyword #seo #searchengineoptimization #digitalmarketingexpert #digitapmarketing (at Mumbai, Maharashtra) https://www.instagram.com/p/B9evwxvHTi_/?igshid=168mml0h5yqh

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If the destination of your link is found on your website then it’s an internal link. Internal links connect your website pages and make it easier for the visitor and search bot to navigate through it. It includes not only the navigational links but also links where you suggest to the visitor which page to visit next. Using the right internal link strategy can help your SEO as you can control your website structure and give certain pages more importance by placing them higher in the hierarchy. #seo #searchengineoptimization #searchengine #krupeshraut #krupeshrautdigital #digitalmarketingexpert #businessstartup (at Mumbai, Maharashtra) https://www.instagram.com/p/B9cIbJYnehD/?igshid=13ry8yp5tk4tu

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Image SEO Refers to optimizing all the images on a website so you can increase content relevance, search engine visibility, and screen reader accessibility. This you do by:        making sure the file is the right size, so it does not slow down the website        using descriptive file names        adding alt tags with descriptions of what is on the image        creating image sitemaps #seo #searchengineoptimization #imageseo #content #contentmarketing #krupeshraut #krupeshrautdigital (at Mumbai, Maharashtra) https://www.instagram.com/p/B9ZqLFzHm8M/?igshid=a6g82bxk0rqx

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Google Trends is an online tool that lets you check the popularity of keywords and phrases. It uses graphs to show the search volume over a period of time. This can help you when creating a strategy since keyword popularity tends to change during the year. Then you can create content when the popularity and search volume is peaking. #google #googletrends #krupeshraut #krupeshrautdigital #digitalmarketingexpert #searchengineoptimization #searchengine (at Mumbai, Maharashtra) https://www.instagram.com/p/B9XBTuxnjDB/?igshid=15v9syrasu9gt

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Google Search Console is previously known as Google Webmaster Tools A set of free tools and resources provided by Google. Using it you can track the performance of your website, submit sitemaps, see if there are any manual penalties set on your site and check if all your pages have been indexed. Access the tool here: https://search.google.com/search-console Using Search Console can help you understand why your site is performing well (or poorly) in the organic results. Search Console makes sure that Google has access to your content, helps you monitor spam issues to keep your site clean, can help you submit new content to crawl, and allows you to remove old content. (at Mumbai, Maharashtra) https://www.instagram.com/p/B9UXx8TnHA8/?igshid=bvklordkcwiq

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With Google My Business you are able to create and update your business listing. The information you set here will be used in local search results and display your business on the Google map. It will also be used to display a Business panel to the right of the traditional search results in the SERPs. This panel will include images, map location, user generated content (reviews), information on your opening hours, phone address, website and it might even include a knowledge graph relevant for your business. #google #googleanalytics #seo #searchengineoptimization #searchengine #youtube #youtubeblogger #krupeshraut #krupeshrautdigital (at Mumbai, Maharashtra) https://www.instagram.com/p/B9R8C4ynrSZ/?igshid=14fhsrakuqen3

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World’s most popular search engine with a market share of 90.91% and a plethora of extra services and tools. Here are some of the tools and services that are important for SEO: Google+ Google Keyword Planner Google Alerts Google Analytics Google Maps Google Mobile-Friendly Test Google My Business Google PageSpeed Insights Google Search Console Google Trends Google Webmaster Tools YouTube #google #googleanalytics #seo #searchengineoptimization #searchengine #youtube #youtubeblogger #krupeshraut #krupeshrautdigital (at Mumbai, Maharashtra) https://www.instagram.com/p/B9PMdLKn0Es/?igshid=g0xqr0egih0

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When the search term is in the form of a question the first listing in the SERPs might be in the form of a featured snippet. It is displayed in a box with an answer summary and the website link underneath. There is not much we can do to have our website displayed in the featured snippet. Google determines programmatically which website best answers the question and displays it. The one thing we can influence is preventing Google from using our website for the featured snippet by using the nosnippet tag, but it will also block the display of descriptions under your SERP listing. How to Create Rich Snippets Identify which details you want Google to focus on. Define your webpage using Google's Structured Data Markup Helper. Create microdata for your webpage using your selected data type. Create new HTML from this microdata. Tag your content with this microdata. Test your rich snippet. Be patient. #krupeshraut #krupeshrautdigital #content #contentmarketing #seo #searchengine #searchengineoptimization #google (at Mumbai, Maharashtra) https://www.instagram.com/p/B9Mo_3RH_k6/?igshid=l0b33z2ikwtj

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Deep linking is a method using internal links within the website content. Basically, a deep link is any link from one web page on a website to another web page on the same website. This is used in calls to action or within articles, where a link is used to lead the visitor to a page with more informative content. It is an important SEO method to spread link equity to your web pages and prolong visitor dwell time and engagement. Also, you will probably have a different, but topically similar set of keywords for each page and linking between them increases overall page relevancy. #krupeshraut #krupeshrautdigital #traffic #content #contentcreator #digitapmarketing #marketing #seo (at Mumbai, Maharashtra) https://www.instagram.com/p/B9KB7jgnadC/?igshid=17fcdfctvnuk6

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De-indexing is The process of removing a web page from the search engine index making it unable to appear in the search engine result pages. This is done by setting the value of the HTML robots meta tag to “noindex”. The reason why you might want a page de-indexed could be if you have a page that does serve a purpose, but it isn’t ranking. Example of these pages include login and thank you pages. #krupeshraut #google #krupeshrautdigital #seo #semrush #searchengineoptimization #algorithms (at Mumbai, Maharashtra) https://www.instagram.com/p/B9HdSYhH4aq/?igshid=zgrlnpcxm7dq

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Cross-linking Linking domains owned by the same company or person. It should not be a problem if the websites are topically related and there are not many links. Exact match anchor text and site-wide linking should be avoided to reduce the risk of penalty. #content #contentcreator #krupeshraut #krupeshrautdigital #business #startup #startupbusiness #linking (at Mumbai, Maharashtra) https://www.instagram.com/p/B9E7NHQn1YW/?igshid=u5zu3vh2mn1l

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Content spinning also known as Article spinning A cheap SEO technique where the same article is rewritten, using synonyms or by changing the word order in the sentence. In this way, many articles are created in hopes Google won’t flag them as duplicates. These articles are them posted all over the web and link back to the original. It is a risky black hat SEO practice now done with various software. As a disclaimer, writers often spin content in their articles to reduce the similarity ratio, but if this is done for only a small portion of your content and you are only posting it once, you have nothing to worry about. #content #contentcreator #contentmarketing #article #spinning #krupeshraut #krupeshrautdigital (at Mumbai, Maharashtra) https://www.instagram.com/p/B9CWOgQHlPy/?igshid=1tchys6pxuzqj

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Competitor analysis Evaluating the competitors that rank for the same keywords you do or belong to the same niche. A competitor analysis will help you find out which tactics work in your niche and which areas you should prioritize. It is a very useful method for: discovering keywords that you could use discovering new backlink opportunities getting content ideas getting ideas for optimizing your search result title and description #digitapmarketing #competition #analytics #analysis #google #googleanalytics #businessstartup #startup #startups #businessstartup #krupeshraut #krupeshrautdigital (at Mumbai, Maharashtra) https://www.instagram.com/p/B8_0Gy-nKOn/?igshid=l4xngoug2ehd

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A link that is meant to entice the user to click on it. These links either use anchor text or headline tags that are playing on the user’s curiosity. Using words and phrases like incredible, amazing, ultimate, “must see” and “you won’t believe”, these links have a chance of increasing their CTR. Using clickbait might increase the traffic to your website but think it through first to make sure it is appropriate for your particular niche. #krupeshraut #krupeshrautdigital #digitapmarketing #click #clickbait #content #contentcreator (at Mumbai, Maharashtra) https://www.instagram.com/p/B89O9_mnikN/?igshid=vvfkk1rzsiy0

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Blog commenting was a very popular link building tactic where you find a blog article that is relevant to your niche and leave a comment with a link. Nowadays this tactic is cause for debate. Since it was over abused and people massively spammed blog articles leaving links and irrelevant comments everywhere, comment sections now apply a nofollow to links. Google also put a stop to this practice by penalizing links from irrelevant websites and by reducing the link equity passed on by pages that contain massive amounts of links. As you can see, this tactic can hurt you more than help you. That being said, there are still cases where this is appropriate. Leaving a valuable comment in a blog article can help you build relationships in your niche and result in guest posting opportunities. You might not get link equity, but what you can expect is traffic increase. #blogs #bloglife #content #contentcreator #digitapmarketing #krupeshraut #krupeshrautdigital #blogger (at Mumbai, Maharashtra) https://www.instagram.com/p/B86pPtFnJHm/?igshid=15579knbeb8j3

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The process of your website being suppressed in the SERPs reducing the search rank of your keywords. They are hard to notice unless you keep an eye on any significant drops in your website traffic. The only way to get rid of them is to try to find any issues that might not follow Google’s guidelines and fix them. #krupeshraut #krupeshrautdigital #digitapmarketing #google #googleanalytics #googlealgorithm #googlealgorithmupdate # (at Mumbai, Maharashtra) https://www.instagram.com/p/B83-q-CH2fr/?igshid=1l7nddy3gytve

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Competition in SEO There are two types of competition: Direct Competitors: Companies that sell similar products and/or services, serve the same needs, and target a similar audience both online and offline. SEO Competitors: Companies that vie for the same keywords and organic search visibility, but with unalike products or services that address different needs and/or target audiences. #seo #searchengineoptimization #krupeshraut #krupeshrautdigital #content #startup #businessstartup #startupbusiness #startups #businessgrowth (at Mumbai, Maharashtra) https://www.instagram.com/p/B81lPcrnjqO/?igshid=11609endlixqd