Local SEO Shop

[localseoshop]

Google Adwords Changes

Google has made changes to commercial queries, extensions and sidebar advertising. Find out how to keep up with the changes here.

Run Adwords? Then read up on it’s latest release features!

[localseoshop]

Effective Pest Control Marketing

Effective Pest Control Marketing

Pest control is still a promising business considering that the demand for effective solutions in fighting and removing various pests never seems to show any sign of decreasing. Seeing the fact that you are now competing in a very competitive market filled with many pest control companies, you certainly need highly effective pest control marketing. It is nothing like the rocket science as there…

View On WordPress

[localseoshop]

About To Launch A WordPress Site? Here’s What You Need To Know About SEO

About To Launch A WordPress Site? Here’s What You Need To Know About SEO

WordPress is the most widely used content management system (CMS) in the world — roughly half of sites that use a CMS use WordPress.

There is good reason for WordPress’ popularity. It’s versatile, easy to use and highly customizable, due to the numerous plugins and themes available.

Many believe that using WordPress to host a site automatically guarantees good SEO. As the belief goes, all you…

View On WordPress

[localseoshop]

SEO Disasters: Preventing The Unthinkable

SEO Disasters: Preventing The Unthinkable

Like any SEO veteran, I can recount my share of horror stories — launching Google Analytics and noticing that sudden, sickening drop in traffic.

Sometimes, sudden drops in traffic may be the result of an algorithm changes (such as Panda). However, in many cases, they are caused by bugs, inadvertent changes or overambitious engineers with a little bit of SEO knowledge.

In this article, I will…

View On WordPress

[localseoshop]

Personalize Brand Tweets to Improve Customer Relations Twitter can be a valuable way to reach your customers but it’s important that the engagement isn’t one sided.

[localseoshop]

Google Says Repeated Violations Of Their Webmaster Guidelines Will Lead To Further Action

Google Says Repeated Violations Of Their Webmaster Guidelines Will Lead To Further Action

In a blog post this morning written anonymously at the Google Webmaster Blog, Google’s Search Quality Team said that if webmasters repeatedly violate the Google Webmaster Guidelines and you get caught, Google may take “further action” against your site and/or “a successful reconsideration process more difficult to achieve.”

Google is talking specifically about manual actions, the penalties you…

View On WordPress

[localseoshop]

10 Ways To Maximize Your Trade Show Marketing Investment

10 Ways To Maximize Your Trade Show Marketing Investment

Trade show marketing is certainly an investment.

From the cost of securing a space on the trade show floor, to the trade show display itself, there are a lot of items on your list to plan for in order to have a successful show. But those are not the only investments you need to consider.

Below are things that you should think about to maximize your trade show marketing investment.

Set Plan For…

View On WordPress

[localseoshop]

Knowing When It’s Time to Cut to the Chase As I’ve said before – I love superhero movies. I love the stories, the action, the special effects …

[localseoshop]

SEO Industry Mourns The Loss Of Dana Lookadoo

SEO Industry Mourns The Loss Of Dana Lookadoo

Dana Lookadoo, center, at an SMX Conference flanked by Mat Siltala (right) and Matt McGee. Photo by Dana Lookadoo.

The SEO industry lost one of its favorites this week. Dana Lookadoo died early Monday after fighting a long and courageous battle with the life-threatening injuries that she suffered in a November 2013 cycling accident.

Her husband, Ed, shared the news Thursday night in a private…

View On WordPress

[localseoshop]

The 7 Deadly Sins of PPC: Lust #ppcsins

The 7 Deadly Sins of PPC: Lust #ppcsins

We’ve all experienced feelings of lust – that intense desire or craving for something without even entirely understanding why. But what does lust have to do with PPC?  

Many advertisers lust over that coveted number one position on the SERP, sometimes even making rash decisions to achieve number 1 status.

Here are some of the signs that you are in a lustful relationship with PPC:

Your gut is…

View On WordPress

[localseoshop]

Keeping Your Business Prepared in the Face of Disaster

Keeping Your Business Prepared in the Face of Disaster

As the height of hurricane season approaches, is your business prepared for power outages, flooding, property damage, lost work time and more? According to the New Jersey Business Action Center, up to 40 percent of small businesses never re-open following a disaster.

Don Newman, Director of Small Business Advocacy, New Jersey Business Action Center (BAC)  has five recommended strategies to help…

View On WordPress

[localseoshop]

How to Use Email Analytics for Email Intelligence

How to Use Email Analytics for Email Intelligence

Do you consider successful email delivery the only job an email marketing tool should perform for you? Are you happy with the macro-level statistics – open Rate, click rate, bounce rate, and unsubscribed rate that any common tool provides you?

And is the derived information enough to move your email marketing objectives to the next level? Does your existing email service help you in better…

View On WordPress

[localseoshop]

Google Adds Complete Content Of United States Constitution To Search Results

Google Adds Complete Content Of United States Constitution To Search Results

Just in time for election season, Google is making it easier for we the people — and our political candidates — to quickly reference the complete text of the United States Constitution.

To celebrate Constitution Day, Google announced it has added the full content of the Constitution to its search results as part of its partnership with the Constitute Project – an organized effort to provide…

View On WordPress

[localseoshop]

SearchCap: Google Constitution Results, AdWords & Bing Ads & Rich Snippets Study Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

[localseoshop]

Special Funding Earmarked for Minority Businesses in Detroit

Special Funding Earmarked for Minority Businesses in Detroit

JPMorgan Chase and W.K. Kellogg Foundation have teamed up with the Detroit Development Fund (DDF) to make $ 6.5 million available in loans to minority businesses in Detroit.

Designated as the Entrepreneurs of Color Fund, it will be facilitated by DDF, which is a 501(c)3 non-profit.

Detroit Mayor Mike Duggan explains in a press release:

“For Detroit’s comeback to be a true success, there must be…

View On WordPress

[localseoshop]

Fundbox Gets Another $50 Million for Small Business Funding

Fundbox Gets Another $50 Million for Small Business Funding

Fundbox, an online site that provides small businesses with the immediate cash they need to stay afloat, has closed on another $ 50 million in funding.

This new funding arrives less than six months after the alternative lending startup announced $ 40 million series B investment.

Spark Capital Growth led the new round of funding, bringing Fundbox’s venture funding total to $ 108 million in less…

View On WordPress

[localseoshop]

The Galaxy Note 5 is What the Note 4 Should Have Been

The Galaxy Note 5 is What the Note 4 Should Have Been

Usefulness Functionality

The Samsung Galaxy Note 5 is what the Note 4 should have been. The better S-Pen lends a faster feel when performing common tasks.

There aren’t a ton of changes to Samsung’s Galaxy Note smartphone line, but the newest, the Galaxy Note 5, quietly delivers some worthwhile improvements and a few hidden gems.

Key Samsung Galaxy Note 5 Features

Unlike previous versions…

View On WordPress