2025 on Tumblr: Trends That Defined the Year

Love Begins

Product Placement
Xuebing Du
Show & Tell
Lint Roller? I Barely Know Her
Monterey Bay Aquarium

Origami Around

★

blake kathryn
hello vonnie

titsay

if i look back, i am lost
occasionally subtle
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Kiana Khansmith
DEAR READER

Kaledo Art
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@longroadstonowhere
I've been using this tool called tumblr-utils to back up my tumblr blogs. it creates a locally navigatable archive of a given tumblr url's posts, which is more convenient than the post soup you get from tumblr's native blog export feature.
what that means is that I have a folder on my computer with the name of my url with an index.html file in it, and when i click on that file to open it in a browser I get a simple page with a list of years and months. selecting a specific month will send me to a list of the posts i made or reblogged in that month, similar to tumblr's own archive page. the contents of the post including images are stored locally on your machine.
It can also make a separate index file that organises posts by tag, which is great if you're a consistent tagger, but it will list every single tag you've ever used so it can take a while to find the tag you're looking for in the list if you're a habitual tag commentator. generating the tag archive also takes a while depending on how many posts have to be processed.
you can make it back up any blog as long as it's not set to private. I have backups of both my main and sideblogs and it keeps them in separate folders.
it's had some trouble going all the way back to the start of my main blog in 2012 just by sheer volume of posts, but by making it fetch posts from one month at a time I've been able to go back to 2015 (that's tens of thousands of posts), which was good enough for my purposes.
it might be a little scary to use if you've never touched the command line before, but there's both text and video instructions to set it up and using it is just a matter of typing the command and letting it do its thing in the background.
This document has a really good guide for setting it up, along with some other options for backup. I've been using tumblr utils for a while myself, and I run an incremental backup once a week.
thinking again about TvTropes and how it’s genuinely such an amazing resource for learning the mechanics of storytelling, honestly more so than a lot of formally taught literature classes
reasons for this:
basically TvTropes breaks down stories mechanically, using a perspective that’s not…ABOUT mechanics. Another way I like to put it, is that it’s an inductive, instead of deductive, approach to analyzing storytelling.
like in a literature or writing class you’re learning the elements that are part of the basic functioning of a story, so, character, plot, setting, et cetera. You’re learning the things that make a story a story, and why. Like, you learn what setting is, what defines it, and work from there to what makes it effective, and the range of ways it can be effective.
here’s the thing, though: everyone has some intuitive understanding of how stories work. if we didn’t, we couldn’t…understand stories.
TvTropes’s approach is bottom-up instead of top-down: instead of trying to exhaustively explore the broad, general elements of story, it identifies very small, specific elements, and explores the absolute shit out of how they fit, what they do, where they go, how they work.
Every TvTropes article is basically, “Here is a piece of a story that is part of many different stories. You have probably seen it before, but if not, here is a list of stories that use it, where it is, and what it’s doing in those stories. Here are some things it does. Here is why it is functionally different than other, similar story pieces. Here is some background on its origins and how audiences respond to it.”
all of this is BRILLIANT for a lot of reasons. one of the major ones is that the site has long lists of media that utilizes any given trope, ranging from classic literature to cartoons to video games to advertisements. the Iliad and Adventure Time ARE different things, but they are MADE OF the same stuff. And being able to study dozens of examples of a trope in action teaches you to see the common thread in what the trope does and why its specific characteristics let it do that
I love TvTropes because a great, renowned work of literature and a shitty, derivative YA novel will appear on the same list, because they’re Made Of The Same Stuff. And breaking down that mental barrier between them is good on its own for developing a mechanical understanding of storytelling.
But also? I think one of the biggest blessings of TvTropes’s commitment to cataloguing examples of tropes regardless of their “merit” or literary value or whatever…is that we get to see the full range of effectiveness or ineffectiveness of storytelling tools. Like, this is how you see what makes one book good and another book crappy. Tropes are Tools, and when you observe how a master craftsman uses a tool vs. a novice, you can break down not only what the tool is most effective for but how it is best used.
In fact? There are trope pages devoted to what happens when storytelling tools just unilaterally fail. e.g. Narm is when creators intend something to be frightening, but audiences find it hilarious instead.
On that note, TvTropes is also great in that its analysis of stories is very grounded in authors, audiences, and culture; it’s not solely focused on in-story elements. A lot of the trope pages are categories for audience responses to tropes, or for real-world occurrences that affected the storytelling, or just the human failings that creep into storytelling and affect it, like Early Installment Weirdness. There are categories for censorship-driven storytelling decisions. There are “lineages” of tropes that show how storytelling has changed over time, and how audience responses change as culture changes. Tropes like Draco in Leather Pants or Narm are catalogued because the audience reaction to a story is as much a part of that story—the story of that story?—as the “canon.”
like, storytelling is inextricable from context. it’s inextricable from how big the writers’ budget was, and how accepting of homophobia the audience was, and what was acceptable to be shown on film at the time. Tropes beget other tropes, one trope is exchanged for another, they are all linked. A Dead Horse Trope becomes an Undead Horse Trope, and sometimes it was a Dead Unicorn Trope all along. What was this work responding to? And all works are responding to something, whether they know it or not
An incomplete list of really useful or interesting reads from TvTropes.
please note that yes many of these are concepts that exist elsewhere and a few are even taught in fiction writing classes but TvTropes just does an amazing job at displaying the range of things that can be done with them
legitimately so much of the terminology I use to talk about storytelling, and even think about it in my own head, i learned about from TvTropes
Willing Suspension of Disbelief
Watsonian vs. Doylist
Trope Tropes, for all the ways tropes are used, deconstructed, subverted, and played with.
The Oldest Ones in the Book, which is basically my favorite thing on the entire Internet
Punk Punk, for -punk subgenres
Sliding Scale of Silliness vs. Seriousness, Sliding Scale of Idealism vs. Cynicism
The Weird Al Effect is a fun one
Chekhov’s Gun, Chekhov’s Boomerang, Chekhov’s Skill, and further variations
Law of Conservation of Detail
Law of Conservation of Normality
Anthropic Principle
Word of God, Death of the Author
Sliding Scale of Fourth Wall Hardness
Mohs Scale of Science Fiction Hardness
Genre Savvy
Flashbacks and Chronology breaks down all the ways you can handle chronology in storytelling
Show, Don’t Tell is a very good breakdown of what is showing, what is telling, and how both can be used effectively.
Lampshade Hanging
Noodle Incident is just fun imo
Genre Title Grab Bag
Fridge Horror
Rule of Cool, and also Cool of Rule
The Smurfette Principle
The Hays Code - not a trope but a very good breakdown of how the Hays Code affected storytelling in film
this is just a really short list of examples I encourage people who write or otherwise create stories to browse around on this site it’s so useful
Informed Attribute is one of the ones I reference most often as an editor.
Theory of Narrative Causality is one of my personal favorites, because it's kind of fun when a story acknowledges that things are happening in the story because that's what makes it a good story.
Also Applied Phlebotinum, because sometimes you don't need to know how something works, it just does, and that's all that matters for the purposes of the narrative.
The fun thing about finnish is that the way you ask for things in a polite way has been in-baked into the suffixes you use, so you don't have to use many words when few do trick. Like asking someone "could you give me [-]" is "voisitko antaa" in written and some variation of "voisiksä antaa" in spoken dialects*, but instead of asking "could you", the polite polite way to ask is "haluaisitko", not as can you, but would you want to. The tone distinction is so clear that asking someone "could you [do thing]" instead of "would you want to [do thing]" is less of a polite request and more of instruction - someone's gotta do it, and the task is being assigned to you.
On the other hand, dropping out the conditional out of the question turns the tone into a passive-aggressive threat. If someone tells you "stop that" as an imperative, "lopeta", that's a command. Asking in conditional, could you stop that, "voisitko lopettaa" is a polite request. "Haluaisitko lopettaa", would you like to stop that, is so polite that depending on the tone it might be sarcastic politeness that indicates hostility.
But asking someone "do you want to stop that", "haluatko lopettaa tuon" is a matter of "do you want to stop doing that voluntarily, or do you want me to stop you." By physical force, if necessary.
* the different form varies depending on what first and second person pronouns are used in the specific dialect. This is a whole another rabbit hole so for shortcut I'm doing the examples in the southern finnish dialect that I have grown up speaking
Now this is interesting to me... because the Finnish-edition title for So You Want To Be A Wizard is Haluatko velhoksi?...
oh I know how to make a poll's results look like the letter E watch this
what is the rightmost digit of the number of responses this poll has right now? (it should be visible before you vote.)
0, 1, or 2
3
4 or 5
6
7, 8, or 9
Confused by the numbering choices here
that's the order numbers go in.
This is why I have TikTok
KICK THE CAN!
Let’s play the biggest game of kick the can on the internet.
To kick the can, reblog it. I wanna see how long this can go on for.
the oldest reblogs for this post that i can find are from january 2nd of 2013. this can has been getting kicked around tumblr for almost 13½ years now
And yet somehow this is my first time kicking it!
Lego's Q3 2025 earnings announcement, October 2025
So Lego just posted another monster quarter and everyone's doing the usual "timeless appeal of analog play in the digital age" garbage and like, no, the actual story is that Lego is a privately-held Danish family company that spent the 2000s nearly going bankrupt and came out of it having figured something out that almost nobody in consumer products has figured out, which is that your core IP is the manufacturing tolerance.
Here's what I mean. A Lego brick made in 1958 still clicks perfectly onto a Lego brick made last week. That is not a marketing claim, it's a manufacturing fact, and it's enforced by tolerances measured in like two thousandths of a millimeter — the stud diameter variance on a standard 2x4 brick is famously smaller than most medical device manufacturers hit on parts going inside human bodies. Which sounds like trivia until you realize it's the entire business model: every brick ever made is compatible with every brick that will ever be made, which means the installed base isn't a depreciating asset, it's an appreciating one, because every new set expands what you can do with the bricks already in your kid's bin (and your bin, and your dad's bin in the attic).
Now compare this to basically every other toy category. Hot Wheels from 1972 don't interface with Hot Wheels from 2024 in any meaningful way — they're both little cars, sure, but the track systems have changed, the scales have drifted, the accessories are incompatible. Barbie has gone through probably a dozen body molds. American Girl dolls from the 90s have different proportions than the current ones. The entire video game industry is structured around planned incompatibility — your Switch games don't work on Switch 2, your Xbox 360 discs mostly don't work on Series X. Incompatibility is the business model, it's how you get people to rebuy.
Lego said no. Lego said the brick from 1958 will fit the brick from 2058. And this is insane, if you think about it, because it means they have voluntarily foreclosed on the single most powerful lever in consumer products, which is forcing obsolescence. Every company that sells a durable good spends enormous amounts of R&D figuring out how to make this year's product not work with last year's product without pissing the customer off too much. Apple is a master at this, Microsoft is slightly worse at it, car companies have built entire industries on it (proprietary charging connectors, OBD-II access, right-to-repair fights). Lego just... doesn't do it.
What they get in return — and this is the thing the "timeless analog charm" people miss — is that the brick becomes infrastructure. A Lego brick is not really a toy. It's a piece of durable manufacturing infrastructure that gets distributed into hundreds of millions of homes worldwide, and every new set is basically an expansion pack for an operating system that already has universal install. Which means the network effects are doing most of the work. When a grandparent buys a Lego set for a kid, they're not buying "a toy" in the sense that a Mattel product is a toy — they're depositing compatible substrate into an accumulating household stockpile, and every deposit raises the marginal utility of the next deposit.
This is also why the IP licensing deals (Star Wars, Harry Potter, the recent Nintendo stuff) work for them in a way they work for basically nobody else. When Hasbro does a Star Wars license, they're making Star Wars figures that sit on a shelf. When Lego does a Star Wars license, they're making bricks in Star Wars configurations, which means even if the kid loses interest in Star Wars in six months, the bricks get absorbed into the general pool and keep producing value. The license is temporary, the substrate is permanent, and the substrate was already the valuable part.
The near-death experience in the early 2000s is the instructive piece here, because Lego almost lost this. They went on a diversification binge — theme parks, video games, clothing, Galidor (look it up, it's hilarious) — and they started loosening the tolerances on the actual bricks because the bricks were seen as a commodity and the "brand" was seen as the valuable part. Which is exactly backwards. Jørgen Vig Knudstorp comes in in 2004, basically says the bricks are the company, tightens tolerances back up, narrows the product line, and the company starts printing money again. The takeaway the business press drew was "focus on your core competency" which is such a domesticated reading of what actually happened — the actual lesson is "the boring manufacturing discipline IS the moat, and when you think the brand is the moat, you are about to destroy the company."
Which is interesting because right now there's a huge knockoff market — Mega Bloks, Chinese brands like Lepin (which got sued into oblivion), various others — and they make bricks that are almost compatible with Lego. Almost. And it turns out almost-compatible is actually worse than incompatible, because when a kid tries to fit a knockoff into a real Lego build and the stud is 0.03mm off, the whole structure gets wobbly, and the kid learns not to mix them. The tolerance is a credential. You can counterfeit the shape but you can't counterfeit sub-thousandth precision at scale without becoming, essentially, Lego.
Anyway, the Q3 number is like 13% up year-over-year in a consumer products environment where basically nothing is growing, and the analyst takes are all about "emotional connection" and "intergenerational brand equity" which — sure, fine, those are downstream effects. The upstream cause is that a Danish family spent fifty years obsessing over whether their plastic rectangles were within two thousandths of a millimeter of spec, and it turned out that was the whole game.
honestly my favorite thing about hardison is that he has no real tragic backstory, he's just like "i am very smart and therefore i should be allowed to do crime" and he's entirely correct
i love everyone reblogging this going "yeah! soft boy!" in the tags bc that's my other favorite thing about hardison (i have many) and that's that he's never particularly treated as morally grey bc he is constantly so kind and loving and good and also he enjoys some crime
parker: i have severe psychological trauma and i steal things to cope bc i don't know how to relate to people
eliott: i have a tragic history being entangled in the mafia and even now i could kill the most dangerous fighters without firing a gun
hardison: if money is fake, why not for me and my grandma who i love? :)
Yes!! I love Hardison's orientation towards right and wrong, in part because it's such a fun, powerful contrast with other members of the team.
You have Parker, who has been designated as bad and wrong since she was a very young child and who has let go of any expectation of being anything else, so that identifying and doing what she thinks is the right thing is consistently an overwhelming and scary experience for her;
Then there's Eliot, who can point to exactly when and how he became irredeemable in his own eyes and whose highest ambition now is to do the wrong thing for the right people this time at least;
Nate, who is clinging to all of these ideas about morality and legality and good and bad that are completely inconsistent both internally and with his behavior, because his very normative view of the world was shattered and he never put the pieces back together in any kind of coherent way;
Sophie, who sees right and wrong as primarily about relationships between people, like she does everything else: right and wrong is in how you engage and who you hurt interpersonally, anything more abstract is irrelevant. But within that, there's also this weight to how she engages, this sense of regret at how she's treated people in the past that we never really see the full scope of;
And into this morass of regret and alienation and self-doubt, beautiful sunshine child Alec Hardison sails with this completely coherent, straightforward understanding: he's doing the right thing. He understands the systems creating and maintaining inequality and he's winning against them. He doesn't feel bad at all about breaking the law because he doesn't respect it as having any moral weight, and why should he? He's right. Y'all I love him so much.
why do they always show cranberries in thos big pits n its implied its wet and possibly swimmable. do cranberries really grow like that. wh
You’ve never heard of The Bog?
th
the what
EACH ADDITION TO THIS POST MAKES MY BLOOD RUN COLD
This is a cranberry bog (unflooded) it’s how cranberries grow. Once they’re ripe, the blog is flooded and the cranberries harvested.
Basically by using big floaty things to round them all up and then scooping them out of the water.
thank u. i hate it a little less but the horrible little man in my head is still screaming “BOG BODY BOG BODY BOG BODY”, but i appreciate the education,
oh here is a fun lil perspective on cranberry harvesting i never heard about anywhere else. the guy who owns the restaurant right down the road from the farm, who fries our chickens sometimes, is from Boston, with the strongest Boston accent ever, and in a former life before he started slinging reasonably priced barbeque and occasional organic chicken, he was a cranberry farmer.
His farm was on the leading edge of kinda using organic/sustainable pest control methods, and one of the things that they did to keep insect damage down was that they encouraged wolf spiders to live in the cranberry field, to eat the bugs.
This was all fine and good until they flooded the bog. Now, you don’t just like flood the bog and then go around it in a boat or whatever. No, you use hip waders to get in there and put the big floaty things where they go and get all the berries and such.
Well when you’re in the bog in hip waders, that makes you the tallest thing. Wolf spiders can swim a bit, but they don’t like it, so they’re, quite understandably, looking to climb out of the water onto a tall thing.
So yeah the first interview question he always asked potential cranberry bog harvester hires was “are you cool with spiders?”
“You’d be amazed,” he said to us, shaking his head a little, “how many guys would just straight lie. Like, you think I’m asking you that question to be cute? Nah man you’re gonna have like a hundred wolf spiders trying to climb your eyebrows, you gotta be chill, those wolf spiders are fellow employees. You really gotta be chill with spiders if you’re gonna work a cranberry harvest.”
happy international workers day to the cranberry bog spiders
Official Post of Massachusetts
hate hate hate how sites are increasingly trying to make right click saving images impossible. facebook, instagram, reddit (app), pinterest*, etc... all make you jump through hoops just to save an image. can you guys not please. how ddo i make them stop. can we get one of those EU regulations or whatever that makes them all comply, or are we going to have to wait for global socialism for that. ugh
List all images under your cursor, even ones hidden by other elements
Download Right-Click Borescope for Firefox. List all images under your cursor, even ones hidden by other elements
oh look, the exact tool that would have saved me SO much time and energy trying to find images hidden in the source code 🙃
ctrl+f is one of the greatest things to happen to academia and indeed this world
it seems like some people don't know keyboard shortcuts so here are some of my favorites. each shortcut is a set of keys that you will press at the same time:
ctrl+f, obviously: search/find, will search a page/document for a word or phrase
ctrl+c / ctrl+v: copy/paste, highlight text and hit ctrl+c and it'll show up again when you hit ctrl+v
ctrl+x: cut, it does the same thing as ctrl+c but it deletes the text, again it'll show up when you hit ctrl+v
ctrl+z / ctrl+shift+z: undo/redo. ctrl+z will undo whatever you just typed, ctrl+shift+z will put it back.
ctrl+a: highlights all the text on a page. this one is a real unsung hero.
ctrl+p: print document.
ctrl+s, ctrl+shift+s: save, save as (for when you're working on a document or project that needs to be saved. note that i don't think ctrl+shift+s works on microsoft word anymore for some godforsaken reason)
also, if you're working with text and you press control while pressing the arrow keys, your cursor will jump from word to word instead of letter to letter. saves a lot of time if you're proofreading/formatting.
be sure to check individual programs and system settings to see what other shortcuts might be available to you. some people have mentioned ctrl+t opening a new tab in a browser, for example.
if you go into your system settings on your computer and search "shortcuts" you can probably also change these or set up new ones. for example i always use a shortcut to switch between keyboard layouts quickly so i can go back and forth between the greek and latin alphabets on the fly. which is epic and awesome!
As a former librarian I'm actually required to remind you that many libraries that subscribe to Libby are opted into a program that lets you subscribe and access magazines for free with no wait
And that this is actually a really fun, low cost way to not only access news and larger cultural magazines, but also to get free patterns for many different crafts that you can screenshot if need be and that lower the financial barriers to entry for trying new things
From my experience working in both academic and public libraries, many libraries are use it or lose it funding-- I have to say this because a lot of patrons feel guilty for how much they use the library and how often they're using it funny enough, but the worst thing you can do for libraries is not try out new features and not use what's already given to you as much as possible.
The numbers that come as a result of your patronage are how most libraries justify their continued existence in times of financial hardship, which sucks but, go check out some magazines on Libby!
Rest in peace Anthony Head! You were an amazing actor and incredibly handsome😭💔
The British actor, who also appeared in Merlin and Little Britain, died of complications from pneumonia.