Along with two other students who are executing the same project brief as myself (marssafari and waddesigns), I went along to JA Braithwaites, a local tea merchants in Dundee with a prepared set of questions about what their best selling tea is, and where they source their tea from. The experience in the shop is different of any other shop I have been in. The smell of the tea and coffee add to the experience. The merchants opened back in 1838 and have been continuing to run well as a business ever since. As you can see from the images above, the shop sells a wide range of teas (fifty different types), all of which are sold as loose tea stored in various different sizes of caddys. They also sell a large variety of paraphernalia for serving and making tea.
The people running the shop were very helpful in providing us with answers to the questions we prepared. They spoke to us about where they sourced their teas from which was very fascinating. They source their tea from tea merchants all over the world at tea auctions. A range of customers, from families to student tea lovers purchase products from their shop, but their best customers are the elderly generation, which I have also found from other research are the main drinkers of tea.
We asked if they encouraged their customers to recycle their tea and the response was that they don’t really because it is up to the customer at the end of the day whether they chose to recycle or not, but personally they do recycle their tea at home.
The three most popular types of tea which they sell are Household Blend, Ceylon and Assam.
I had previously prepared a set of questionnaires to give out to customers which they kindly let me leave in the shop for people to fill in.
Unfortunately when I returned a week later to pick them up, only 6 out of the provided 20 were complete which was a disappointment, but I have received back questionnaires from other members of the public to make up for this.