Streaming Music is Killing Me ...
Let me start out by saying, I actually had an Apple Music account when it first began. So yes, this blog post will be extremely hypocritical. I need to express that right up front. I needed to be honest. I needed to let you know that I know that you know what I know. I’m a hypocrite.
Now that we’ve gotten that out of the way, shall I begin my rant? Good.
Since 2007 I have released seven albums of my work. I have never used Kickstarter or a GoFund account to raise money to invest in these albums. I worked three jobs to afford my debut album, Dreaming Wide Awake. The success of that album allowed me the opportunity to remove two jobs from my life and use profits from that debut, along with bartending, to release my second album, Keys.
Since then I’ve been given the opportunity to tour, making further profit to invest back into future albums.
When Apple Music was announced I thought it was a wonderful idea. I was sold by the aspect that my music would be introduced to an audience who liked similar work. I signed up for the three month trial myself and was streaming every album I ever wanted to purchase but was unable to afford.
Then I got my sales report back.
My sales profits declined by 80%. YES, by $80%. Not only did my sales profits decline but the amount I was being paid for streaming services such as Apple Music and Spotify were a mere pocket change. I got this sudden pain in my chest. How was I suppose to pay my rent? How can I survive off of this?
Now, I know that Spotify and Pandora have been around much longer than Apple Music has but let’s be honest. Most people want convenience and if they have an iPhone, Apple Music will be their go to streaming service. For me, it’s Apple Music that has caused me my greatest loss in sales.
I am going to be honest and open about what I make per month because I need you to understand why this blog post is so crucial to be spoken.
I was once pulling in over 4K a month for my seven album releases. These sales were an accumulation of iTunes, Amazon, CDBaby & even Spotify Streaming sales. Mostly digital, some physical sales. My sales went to paying for rent, food, cable, electricity and further album releases. I had some extra money left over to buy gifts or take myself out on a nice dinner date or two but most of that money went to living in an expensive city.
Since the release of Apple Music my sales per month are below $500, with Apple Music paying me an approximate (and measly) $50 for streaming services per album. Yes, that is how large my drop has been. The only reason my sales are even at $500 is because the physical sales for my latest album are providing me income.
Spotify and Apple Music pays between $0.006 and $0.0084 per streaming.
Per purchase of an album on iTunes, most artists earn an average of $6.00 - $7.00 and .60 - .70 cents per song sold on iTunes.
That is a HUGE DIFFERENCE in income. And I am one of the rare independent artists who own 100% of their income. Most don’t. I always pay out my musicians, vocalists, producers, engineers & designers a healthy lump sum prior to all releases of my work.
If I’m scared about my future, I can only imagine what my fellow contemporaries must be feeling.
And this isn’t just effecting the independent artists. Even recording artists are suffering. Though many have the support of their label and an upfront payment when signing their contract, most have to tour non-stop just to see a dollar in their banking account. Trust me, I’m friends with a few of them and they’re just as scared about streaming services as I am.
So, why not just go back on tour and make some cash and stop complaining?
Some backstory. In October of 2015 I made a decision to leave New York City and move to Florida. I wanted to stop touring because I wanted to settle down. I wanted to meet someone special and build a family. Impossible when you’re always touring. How can you even get to know someone if you are leaving the next day? Yes, I had dreams of being an artist but I also have dreams of being someone’s husband and a father.
I was hopeful. I thought that the work I had put in since 2003 would be enough of a security blanket.
This hope has now been diminished by the acknowledgment that I can’t make a living as an artist without touring because of the effects that streaming music has had on my income.
How can I survive? I don’t even have the knowledge and advancements as a 37 year old to work in an office. Nor can I afford to go back to school and start over. I’m a songwriter. A dreamer. This is not an excuse. This is a statement. I am an artist who dreams and writes about those dreams. I don’t know how to do math. I never thought I had to.
After years of work and success, do I now need to go back into restaurant work to pay my rent? Again? Do I give up on settling down & meeting someone and return to touring life? Do I trade in one dream to secure the other?
Most important: Why am I not protected? Why am I told by my distributor (CDBaby) that Apple won’t support an independent artists album if they’re not also listed on Apple Music?
I have thought of pleading to my fans to buy my albums instead of streaming them and this rant may be a form of that pleading.
So here I am, debating on sending out job applications or going back out on tour to support my music. I’ve gotten lucrative offers in Sweden, Malaysia, Russia and London. I turned them all down because I thought I had the finances to. I don’t.
I can’t help wondering what all my hard work was worth. I paid my dues. Shouldn’t I now receive some?
This is what Taylor Swift, Garth Brooks and Adele tried to warn us about.
Maybe I should have listened to the conversation. Maybe I should have joined it.
What are your opinions? Am I a hypocrite? Let’s start this conversation. It needs to be had and it needs to be heard no matter the cost.