A mockup for a redesign of a poster for an event I created. Definitely a different spin on the design. The new one is on top. I made the old one a couple of years ago (using mostly shapes in PowerPoint, if you can believe it).
One thing I decided for the redesign up front was to have far less text. The old one is informative, but the new one felt like more of a teaser, giving the patrons just enough to get them to ask us about it. When I was creating the old poster, I remember working with the shapes was so wonky that the text of the character names was upside down while I was editing it and would only rotate properly once the shape was no longer selected. The image itself is also not an example of flat design. I struggled with how to represent people with simple shapes.
I went from a comic panel to minimalist shape renditions of the characters. I chose superheroes with iconic enough costumes that they would be recognizable from far away. Individual superhero iconography is a lot like flat design. It lets you know at a glance who you are looking at. The minimalist style has been gaining in popularity, with websites like Etsy displaying tens of thousands of posters from superheroes to Disney characters to the solar system.
Despite my enjoyment of this style, I found use of the design options for this assignment frustrated me. It was not as intuitive as I had assumed. I had to flip through a lot of layouts on Canva once I noticed that putting images into some choices would alter the colors. That would be working against what I want. Superheroes (like kids) are all about high contrast, bright colors.
I thought about doing a poster on Banned Books Week instead, where exact hues would not matter as much, but I could not think of anything that would match the onomatopoeia of superheroes. All my jokes were lame and it was tricky to know how to aim for the “forbidden” element of the books without choosing something that would rile some parents.
When choosing the characters to represent the program, I kept in mind which feature films were coming out for each comics company and which cartoons kids would know.
All in all, I like the new design better, but would feel very unprepared if I had no choice but to create my own images. I have some basic knowledge of Adobe Illustrator, but it is not available to me at this time.
It is important to give credit to the illustrators whose designs I borrowed for this theoretical assignment:
Superman: TintsShadesFineArt
Starfire: DashingDesign
Batman: I researched this one, but I could not find the original designer. One of the problems of easy sharing on the internet, people taking without attribution. I would love to know who the creator is so I can credit them!
Wonder Woman: Denys Carmo