Moving Towards An Era of Sustainable Fashion
By: Nayana Chandralal
Climate change and Fast Fashion, at first glance, may look as if they are two extreme poles of a magnet by themselves. Upon closer scrutiny, you may realize they are, in fact, two sides of the same coin. When you first come across the term Fast Fashion, perhaps you are reminded of the numerous glamorous fashion outlets the more economically developed countries have in place, spread across the globe. Perhaps, when you come across the pressing issues of Climate change, you are ironically reminded of the same Fast Fashion industries that invariably contribute to this global issue. Nevertheless, before pushing the blame and deeming the ethicality of the detrimental effect of Fast Fashion industries, ever wondered how consumers religiously contribute to this drastic global issue unknowingly?
Recent statistics revealed, "An average of 70 pounds per consumer annually throws away shoes and clothing that could be recycled 95% of textiles in landfill sites each year."The availability of ready clothing has increased than before and has brought about changes in consumers' behaviour. With the use of clothing as short-term resources instead of long-term investments, consumers add to wasteful consumption patterns, inevitably leading to dramatic climate change.
Slow Fashion, therefore, was the antidote to the vulnerabilities brought in by Fast Fashion. It is a deliberate, willful, and all-encompassing solution that was first coined up by design activist cum-professor, Kate Fletcher.Promoting slower production, Slow Fashion embraces sustainability with ethics and requires customers to invest in enduring clothing. By integrating both shopping practices of a consumer and manufacturers, Slow Fashion attempts to achieve the idealistic goal of replenishing consumers' clothing relation.
Fashion brands are almost weekly spraying new collections on sales floors and recycling into new clothes less than 1 percent of all apparel commodities. On the contrary, Slow Fashion brands aim at reducing waste materials that obstruct landfill sites with their slowed production cycles, smaller lot collections, and zero waste designs. These brands use sustainable styles with layering choices rather than following trends and produce traditional and flexible parts.
In this respect, Slow fashion, with its emphasis on quality rather than quantity, relieves time constraints. It encourages vendors to plan orders, forecast the necessary number of employees, and invest for the longer term. It allows businesses to develop mutually beneficial partnerships. Suppliers would no longer be required to hire transient or subcontracted workers, or to force employees to work unnecessary overtime to fulfill unexpected orders with impossible deadlines. Instead, employers would have stable jobs with regular hours and the potential for advancement.












