You have to be at least 13 years old to use Tumblr. We're serious: it's a hard rule, based on U.S. federal and state legislation. “But I’m, like, 12.9 years old!” you plead. Nope, sorry. If you're younger than 13, don't use Tumblr. Ask your parents for a Playstation 4, or try books.
Don't do bad things to Tumblr or to other users. Some particularly egregious examples of "bad things" are listed in this section.
You retain ownership you have of any intellectual property you post to Tumblr.
When you upload your creations to Tumblr, you’re giving us permission to make them available in all the ways you would expect us to (for example, via your blog, RSS, the Tumblr Dashboard, etc.). We never want to do anything with your work that surprises you.
Something else worth noting: Countless Tumblr blogs have gone on to spawn books, films, albums, brands, and more. Any royalties or reimbursement you get for your creations are, needless to say, entirely yours. It's your work, and we're proud to be a part (however small) of what you accomplish.
Note also that this license to your Subscriber Content continues even if you stop using the Services, primarily because of the social nature of Content shared through Tumblr’s Services - when you post something publicly, others may choose to comment on it, making your Content part of a social conversation that can’t later be erased without retroactively censoring the speech of others.
One thing you should consider before posting: When you make something publicly available on the Internet, it becomes practically impossible to take down all copies of it.
You also agree that you will respect the intellectual property rights of others, and represent and warrant that you have all of the necessary rights to grant us this license for all Subscriber Content you transfer to us.
Reblogs, Likes, and Replies are a matter of public record, so if you’re truly ashamed of your desires it’s best to keep them to yourself. But why? Be proud of who you are. You’re beautiful. We’re looking you in the eyes and telling you how beautiful you are.
We use information about how you interact with Tumblr in order to personalize it for you, to keep both you and our community safe from harm, and to improve Tumblr for everyone who uses it.
Tumblr may determine your location by using drone technology and live video feeds. Ha ha, no, we just check out your IP address or any location data you attach to a post. Normal stuff.
Don’t make us narc on you. We don’t want to. But we do need to protect everyone who uses Tumblr from harming us, each other, or themselves. We work hard to balance privacy and community, and we’re sure you can appreciate the challenges in that, and the seriousness with which we take those challenges.
What Tumblr is not for:
Malicious Speech. Don't encourage violence or hatred on the basis of things like race, ethnic origin, religion, disability, gender, age, veteran status, or sexual orientation. We encourage you to dismantle negative speech through argument rather than censorship. We will, however, remove anything that is overtly malicious.
Harm to Minors. Be thoughtful when posting anything involving a minor. Don't post or solicit anything relating to minors that is sexually suggestive or violent. Don’t bully minors, even if you are one. Being a teenager is complicated enough without the anxiety, sadness, and isolation caused by bullying.
Promotion or Glorification of Self-Harm. Don't post content that actively promotes or glorifies self-harm. This includes content that urges or encourages others to: cut or injure themselves; embrace anorexia, bulimia, or other eating disorders; or commit suicide rather than, e.g., seeking counseling or treatment, or joining together in supportive conversation with those suffering or recovering from depression or other conditions. Dialogue about these behaviors is incredibly important and online communities can be extraordinarily helpful to people struggling with these difficult conditions. We aim for Tumblr to be a place that facilitates awareness, support and recovery, and we will remove only those posts or blogs that cross the line into active promotion or glorification of self-harm.
Gore, Mutilation, Bestiality, or Necrophilia. Don't post gore just to be shocking. Don’t showcase the mutilation or torture of human beings, animals, or their remains. Dick.
Non-Genuine Social Gesture Schemes. Don't participate in schemes to drive up non-genuine Follows, Likes, Reblogs, etc. Don’t orchestrate or engage in "follow trains," where users are encouraged to follow lists of other users to gain more followers for themselves. Don't make bulk or indiscriminate use of messaging features, like Fan Mail or Asks, to, for example, bait Reblogs/Follows or drive traffic to your blog or website. If you want people to like you, just play it cool and be yourself.
Deceptive or Fraudulent Links. Don't post deceptive or fraudulent links in your posts. This includes giving links misleading descriptions, putting the wrong “source” field in a post, setting misleading click-through links on images, or embedding links to interstitial or pop-up ads.
Misattribution or Non-Attribution. Make sure you always give proper attribution and include full links back to original sources. When you find something awesome on Tumblr, reblog it instead of reposting it. It’s less work and more fun, anyway. When reblogging something, DO NOT inject a link back to your blog just to steal attention from the original post.
Username/URL Abuse or Squatting. Tumblr's usernames/URLs are meant for the use and enjoyment of all of our users. Don't squat, hoard, amass, accumulate, accrue, stockpile, rack up, buy, trade, sell, launder, invest in, ingest, get drunk on, cyber with, grope, or jealously guard Tumblr usernames/URLs.
Spam. Don’t spam people. Don’t make spammy posts, don’t post spammy replies, don’t send people spammy messages. Be a regular human. Don't put tags on your posts that will mislead or deceive searchers. For example, don’t tag a photo of your cat with "doctor who" unless the name of your cat is actually Doctor Who, and don’t overload your posts with #barely #relevant #tags. Of course, meaningful uses of tags are always fine (for example, ironic "punchline" tags that add meaning or context to a post). Don't put dubious code in your posts, like using JavaScript to cause redirects or inject unwanted ads in blogs. Don't use deceptive means to generate revenue or traffic, or create blogs with the primary purpose of affiliate marketing. Spam doesn't belong on Tumblr.
Mass Registration or Automation. Don't register accounts or post content automatically, systematically, or programmatically.
Unauthorized Contests, Sweepstakes, or Giveaways. Please follow our guidelines for contests, sweepstakes, and giveaways.
Copyright or Trademark Infringement. Respect the copyrights and trademarks of others. If you aren't allowed to use someone else's copyrighted or trademarked work (either by license or by legal exceptions/limitations like fair use), don't post it. It is our policy to respond to notices of alleged copyright infringement as per our Terms of Service and the Digital Millennium Copyright Act. Please see our DMCA notification form to file a claim online.
Confusion or Impersonation. Don’t do things that would cause confusion between you or your blog and a person or company, like registering a deliberately confusing URL. Don’t impersonate anyone. While you’re free to ridicule, parody, or marvel at the alien beauty of Benedict Cumberbatch, you can’t pretend to actually be Benedict Cumberbatch.
Harassment. Don't attempt to circumvent the Ignore feature or otherwise try to communicate with someone who has asked you to stop.
Privacy Violations. Don't use Tumblr to deceptively obtain personal information. Don't post content that violates anyone’s privacy, especially personally identifying or confidential information like credit card numbers, social security numbers, unlisted contact information, or private photos of your ex's junk (no matter how remarkable).
Disruptions, Exploits, or Resource Abuse. Our servers, and the valiant engineers behind them, work hard for you. Don't attempt unauthorized use, disruption, or exploitation of Tumblr.com or our other products and services, or otherwise abuse Tumblr's resources.
Unlawful Uses or Content. This one's pretty obvious, but Tumblr is not a place for illegal behavior, including fraud, phishing, or illegally inciting violence.
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