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Design Thinking

What is the impact of thinking as a designer for new venture creation?

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Week 02 / 10 LECTURES: ENTREPRENEURIAL METHODS

The Lean Startup

Effectuation

Founding with Components

Design Thinking

ASSIGNMENTS: INTERVIEWS

Entrepreneurial Interviews

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Founding with Components

Describe the idea of 'Founding with Components' according to Faltin’s perspective!

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Effectuation

Find an example for effectuation from the company world.

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The Lean Startup

Find an example for a pivot or an minimum viable product from a startup.

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Week 01 / 10 LECTURES: INTRODUCTION TO ENTREPRENEURSHIP

Myths about Entrepreneurship

Schumpeter, Knight and Kirzner

Nine Key Frameworks

Definition of a Startup

Lean Startup

Trailer: The Startup Kids

ASSIGNMENTS: NONE

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Trailer: The Startup Kids

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Lean Startup

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Definition of a Startup

What does 'search for a business model' mean? Give an example!

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Nine Key Frameworks

Which framework covers your current view of Entrepreneurship? Which one is the most suprising to you? Please explain briefly!

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Schumpeter, Knight and Kirzner

Explain the major differences between Schumpeter, Knight and Kirzner's conception of Entrepreneurship

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Myths about Entrepreneurship

Which myths were the most suprising for you? Explain briefly!

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[2] DESCRIBE A STARTUP

Describe a Successfull Startup

For this assignment, we would like you to choose a successful regional/local start-up (5 years of operation maximum). - Describe the business (its products and / or services)lay the focus on its target customer group and the value it delivers to it’s customers (customer value). - Characterise the founding team and summarise their carreers and experience – including previous jobs, education and passions. - List five (5) specific reasons why in your opinion this start-up is successful. - Describe how it is successful by presenting relevant data (number of users, market share, revenue, etc.)

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[01] Entrepreneurial Interviews

One of the entrepreneurial key activities is reflecting your gained knowledge on everyday life, by this meaning adopting the ‘thinking out of the box’ mentality, leave the building and get to the outside world and start interacting with other people.

Therefore, in this session we ask you to interview about five (5) persons in order to get their opinions on entrepreneurship. You can conduct the interviews with students from your university, friends or family members.

Start asking questions, listen carefully and what is the most important of all: do not interrupt! Use our interview guidelines as a check list in order to ensure that the same information is collected from each interviewee. Feel free to personalize you interviewing style: you do not need to ask each question literally in the given order! Record your interviews or make notes according to their importance. Try to relate the answers to the content of the videos you have seen, especially the frameworks, if possible.

Show interview guideline [x]

Start now and try to interview some students on the campus, some colleagues at work or some friends at home!