"The Twins History"(German Synthpop Duo)
The Twins (Sven Dohrow & Ronny Schreinzer) was formed in West Berlin in 1980. They aren't actually biological twins the name comes from their similar appearance and their "two-man army" workflow (the duo does everything themselves: composing, arranging, playing, producing, and mixing).
*Early Success (1980–1985)*
They began their career with Hansa Records (Hansa International).
They released a string of successful albums including Passion Factory (1981), Modern Lifestyle (1982), A Wild Romance (1983), and Until the End of Time (1985).
Songs like "Face to Face – Heart to Heart," "Ballet Dancer," and "Not the Loving Kind" became massive hits across Europe (especially in Italy) and saw significant chart success.
While Hansa helped export their music internationally, the label was heavily focused on Modern Talking (their primary "cash cow"), leaving The Twins feeling somewhat overshadowed.
Label Change & Struggles (Mid-to-Late 80s)
After 1985, they moved to CBS / Columbia Records.
The label pressured them to change their style to be "more mature and commercial," claiming their pure 80s synthpop sound was becoming "outdated."
The album Hold On to Your Dreams (1987) featured a forced shift in sound. Many longtime fans were unhappy with this new direction.
Frustration grew due to label politics. The executives who originally supported them left, and the new management showed little interest in their music.
Consequently, during the late 80s and early 90s, they were forced into a hiatus. During this break, Ronny worked on sound design for film and TV, while Sven focused on production.
Comeback & Independent Label (1990s–Present)
They reunited sporadically, releasing a single in 1991 and a live album in 2005.
In the 2010s, they returned to full-time music, releasing albums like The Impossible Dream (2011) and Living for the Future (2018). They continue to tour to this day (2026).
To maintain total creative control (over artwork, track selection, etc.), they established their own label, Passion Factory Records. This allows them to re-release old albums (which were out of stock under Hansa/BMG) and put out new music without being dependent on major labels.