paulcolgin

CEO of Source Vitál Apothecary, Managing owner of Sanctuary Day Spa, and Co-Owner of Wellington Group Marketing & PR

[paulcolgin22]

5 Ways to Have the Best Spa Experience

First time at the spa? Here are five ways to make the most out of your visit.

If you’re new to the spa, we understand not knowing what to expect or how to act can be a source of anxiety. Have no fear, we’re here to help! From tipping to proper attire, we’ve got you covered.

https://www.besanctuary.com/blog/5-ways-to-have-the-best-spa-experience/

[paulcolgin22]

At Houston's Sanctuary Spa, the holistic approach to wellness is incorporated in all spa services, including the Infusion Tubs. Infusion Tubs are great for detox, stress, low immunity and general wellness. Your tub water is infused with nourishing seaweed, Dead Sea salts, and aromatic essential oils for your overall health.

https://www.besanctuary.com/blog/4-hot-reasons-to-love-an-infusion-tub/

[paulcolgin22]

Take the Natural Deodorant Challenge in Support of National Breast Cancer Awareness Month

Take the #NaturalDeodorantChallenge

This month we're launching our first-ever natural deodorant challenge. The challenge has two main goals: get people excited about trying a natural deodorant and supporting the efforts of The Rose, a local Houston non-profit organization committed to saving lives through quality breast health services, advocacy and access to care for all.

Too many of us have felt the effects of breast cancer and the sad reality is that all women are at risk for developing breast cancer. That's why it is so crucial to continue to raise awareness about the importance of screenings and diagnostics.

[paulcolgin22]

Supercharge your Health and Well-Being with These 5 Tips to Detox Your Body

These days it seems like everything has “toxins.” Non-organic produce, makeup, cleaning products, scented candles – the list goes on. While sometimes it may seem that dangerous chemicals are unavoidable, there are steps you can take to reduce their effects on your health and well-being. Here are a few easy ways to detox your in your everyday.

https://www.besanctuary.com/blog/supercharge-your-health-and-well-being-with-these-5-tips-to-detox-your-body/

[paulcolgin22]

Tips & Tricks to Get Your Skin Ready for Fall

Could it be – a whisper of a fall breeze in Texas? We’ll take it! There are so many things to love about fall: the changing leaves, cool breezes, all things pumpkin … and football season! As we transition out of summer and welcome this new season, it’s important to make sure you’re swapping out some of your summertime skincare habits for more fall-friendly ones. By making a few easy adaptations, falling into the season will be a breeze.

A key theme you’ll see here is moisturizing. As the air becomes cooler and drier, taking the time to properly hydrate your skin will keep it in good condition and prepare it for winter.

https://www.sourcevital.com/blogs/insights/tips-tricks-to-get-your-skin-ready-for-fall

[paulcolgin22]

(via How Much Would It Cost to Be Batman in Real Life? [INFOGRAPHIC])

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(via The CEO's Social Media Strategy: Ignore It [Infographic])

[paulcolgin22]

(via JESS3 - Projects / Brian Solis - The Conversation Prism v3.0)

[paulcolgin22]

(via 50% of Consumers Value a Brand's Facebook Page More Than Its Website [INFOGRAPHIC])

If you’re debating the power of social media for branding, here’s more proof that it matters: About 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website, a new study suggests.

Market research company Lab42 — which surveyed 1,000 social media users about how they interact with brands on Facebook — found that consumers are viewing a brand’s Facebook presence as more important than ever.

[paulcolgin22]

There’s no doubt that midway through 2012, one buzzword for marketers is curation. Some of us are still trying to wrap our heads around what exactly content curation is. How does it differ from content aggregation? Should it be a higher priority than building your own content?

Keep Reading

[paulcolgin22]

It’s a dilemma many brands face: you want to kick it on the hottest social media platform, but don’t quite know how to fit in. Case in point: Pinterest, and companies with product lines outside the realm of fashionable clothes, adorable cupcakes, crafty DIY goodies, kittens, etc.

If your company is finding it a tricky task to think up creative Pin Board ideas, you are not alone, my friend. Last month, we explored some top-notch advice for how less than sexy brands can rock Pinterests with a variety of case studies from across the web. Now, we’re taking it a step further with even more key tips and tricks for awesome pin board topics and titles.

Keep reading...

[thinkvr]

Study: Businesses Evolve into Social Businesses.  Based on detailed information from 55 communications and marketing executives worldwide. Via everythingpr 

[paulcolgin22]

Ever since Panda and Penguin (Google's major changes to how they rank websites in order to fight web spam) have hit, a lot of companies have lost a large percentage of their website visitors. Bewildered by their sudden misfortune, many of these business owners have turned to me to review their websites and their SEO practices to determine where they went wrong and what they need to do to get back into Google's good graces. While many of them had been doing their own SEO based on what they've picked up through the years, a few have had SEO companies (and I use this term loosely) "helping" them. Sadly, what some of these companies do worked okay in a pre–Panda-Penguin world, even though it was garbage that doesn't come close to following SEO best practices. The fact that it worked is what has kept SEO web spammers in business for so long. And it's possible that to a certain extent what they're doing may still work for a short time -- at least until Google reprocesses their ranking formula. That's when the panda poop hits the fan!

Read on...

[paulcolgin22]

Who would have thought that two seemingly innocent zoo animals could cause such an uproar in the SEO industry?

You’re probably tired of hearing about Panda and Penguin. I don’t blame you. Articles seem to pop up daily about how it affects your site and what you can do to recover from the algorithm updates heard ‘round the world. Hell, there are even YouTube videos about them.

You could say this is just one of those articles. And you may be right, but I’ve successfully recovered from Panda and lived to tell the tale of Penguin. Just look at our own analytics: The first line was Panda 2.5, the second Penguin.

Read on at SEL

[paulcolgin22]

We don’t understand why so much B2B marketing collateral misses the mark. We keep tabs on the content produced in the industries we serve — and frequently discover instances where poor designs don’t support or enhance otherwise convincing pieces of content. 

Graphic design has been, is, and always will be a crucial component of effective marketing. Whether you are producing an app for a smartphone or tablet, a website, a case study, a presentation, a white paper, or a data sheet, the design should help engage the audience, reinforce your brand and, ultimately, influence perception and decision making. 

While it goes without saying that creativity must be encouraged, there is a science to the art of content marketing design. Remember these dos and don’ts of design if you want to optimize your message delivery...

Read on at CMI

[paulcolgin22]

The Dark Knight Rises - Exclusive Nokia Trailer Debut [HD] (by nokia)

[paulcolgin22]

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value.

Early studies into the question focused on equating the value of a Like to dollars and cents, with some whitepapers making somewhat audacious claims about the monetary value of Likes. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Groups of industry thinkers have designed complex formulas that provide a framework for determining the lifetime value of a fan. Some others have figured out how to manipulate Google Analytics in a way that helps determine assisted conversion value, providing an ‘apples to apples’ benchmark against other, more traditional digital marketing activities.

From all of these different approaches, one thing is for certain — trying to place value on a Facebook Like is a slippery slope at best.

(via Social Subscribe - Why Facebook Likes Do Matter)