okay okay so, because of Yuna "slut him out" Hollander, the whole world already thinks Shane is a hot mfer but Ilya, whilst obviously an attractive man, has not had the same exposure. Like he's done interviews shirtless and posted things on insta that made enough people feral so he has a small but determined army of stans, but it's not like a universally accepted fact that he's hot af. Most people only see him almost completely engulfed in hockey gear being an asshole.
So when Hollanov is revealed, there's probably a bunch of outrage about how Shane could do better etc. Ilya is not too bothered about this (because he agrees) but Shane is fuming. So he sets Yuna on the case who gets him a very horned up Ciroc advert and a joint Calvin Klein campaign and the entire world is like omfg my bad good pull Shane lol #beefcake4beefcake