Honestly? I don't want to exaggerate, because Soul Jams aren't "creatures," but rather entities, so I'm not surprised they lack much empathy and focus on their mission. But they're still manipulative and cruel, especially the Soul Jams of Knowledge and Solidarity, because WTF.
What did Shadow Milk and White Lily do to deserve this?
The Light of Deceit manipulated, ridiculed, and downright tormented Shamil, sending him a dream in which it forced him to relive moments in his past, constantly reminding him of the hell he had been through, preventing him from breaking free from the cycle of misery and despair he had found himself in.
Shamil knows he's doing wrong, that he's only hurting himself, but he keeps lying to himself. He clings to the lies because he needs control over the situation. He can't handle the truth about himself. He's afraid to face the truth because he's afraid it will destroy him, but deceit is also slowly destroying his psyche and driving him insane. How can he redeem himself if his own soul jam turns him away from that path? How can the Beasts understand their mistakes if they're being fed with lies and manipulation?
The Soul Jams stayed silent when they needed help. And what they did to Lily is simply disgusting.
When I first watched it, it looked like the Light of Freedom wanted to help Lily... Heh... But we were naive...
She wanted her to take a step to gain hope for cookiekind... Wait...
SHE PLANNED HER DEATH SO SHE COULD BREAK FREE FROM HER OWNERS AND GAIN HER OWN FORM. She manipulated Lily into sacrificing herself for others and used her love for Cookiekind against her. THAT BI-
And now she wants to take GingerBrave (a possible soul jam of hope) to the witches? WHY, GINGERBRAVE, DON'T LISTEN TO THIS PSYCHO.
I don't know, maybe I'm wrong and the Soul Jams mean well, but the way they treated the Beasts as their "vessels", the way Light of Deceit manipulated and humiliated Shamil, and the way Light of Solidarity talked about gaining their own form and stopping being just lights, tells me otherwise.